IVA Inc. Fake Busters, the No. 1 AI authentication service in Japan, has begun authenticating luxury watches! AI analyzes not only the exterior but also the movement, including its minute parts.

【IVA Inc.】 Fake Busters, the No. 1 AI authentication service in Japan, begins authenticating luxury watches! AI analyzes not only the exterior but also the movement, including its tiny parts. ​
IVA Co., Ltd. Press release: July 31, 2025 To Members of the Press “Fake Busters,” Japan’s No. 1 AI authentication service, now offers authentication of luxury watches! AI analyzes not only the exterior but also the movement, including its tiny parts. ~Supports 50 popular brands, including Rolex, Patek Philippe, and Cartier~ IVA Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yoshio Aihara; hereinafter “IVA”), operator of “Fake Busters,” the AI authentication service with the largest market share in Japan (※1), has begun authenticating luxury watches. Our hybrid appraisal, combining AI technology with the expertise of our appraisers, precisely analyzes not only the watch’s exterior but also the movement, including its minute parts. This service can even detect sophisticated counterfeits, even when the exterior is genuine but the interior is counterfeit. We appraise 50 luxury watch brands, including Rolex, Patek Philippe, and Cartier.
https://prcdn.freetls.fastly.net/release_image/53083/64/53083-64-a88c71c22fb54d3800488b6e45aca3dd-1950×1096.png ◼️Background The global pre-owned luxury watch market has been expanding rapidly in recent years. According to a survey by Grand View Research, the market size is expected to reach $24.38 billion (approximately ¥3.7 trillion) in 2023 and grow to $45.01 billion (approximately ¥6.8 trillion) by 2030, with an average annual growth rate of over 9%. At the same time, the risk of counterfeit goods being distributed is high, with the Federation of the Swiss Watch Industry reporting that approximately 40 million counterfeit goods purporting to be Swiss watches are produced each year. Furthermore, Watchfinder & Co., a pre-owned luxury watch dealer under Richemont, points out that approximately 10% of items offered for sale are sophisticated counterfeits, and that it is difficult to determine authenticity based on the exterior alone, meaning that in an increasing number of cases disassembly and inspection of the movement is required. Traditional AI authentication services primarily rely on exterior images to determine authenticity, but they have limitations in detecting cases where only the inside is a counterfeit. Therefore, Fake Busters has built a unique AI model that trains on movements, which are made up of tiny parts such as mainsprings and gear trains, to launch a luxury watch authentication service that can precisely analyze the watch’s interior. ◼️About Fake Busters’ Watch Appraisals Send us the item you want authenticated. In addition to AI authentication, our experienced authentication team will conduct a “Complete Authentication” using specialized equipment. Items authenticated as genuine will be provided with a serial-numbered Fake Busters tag and an authentication certificate, guaranteeing the authentication result. We will notify you of the authentication results, usually within 3-5 days of receiving your item. Feature 1: AI precisely analyzes even the internal parts The AI not only references photos of the exterior, but also tens of thousands of pieces of training data, including the movement itself, which incorporates hundreds of tiny parts, to comprehensively assess the structural characteristics of the entire mechanism. This allows it to detect cases where the contents are counterfeit, even if the exterior is genuine. Feature 2: Hybrid Appraisal Using AI and Human Appraisers AI quickly screens for suspicious items, and experienced appraisers disassemble and inspect the product under magnification to make a final judgment. By leveraging the strengths of both services, we can even handle sophisticated counterfeits that traditional services often miss. Feature 3: Continuously expanding the database We continually add appraisal data (genuine and counterfeit products), training data from top appraisers, and market data from around the world, and update our algorithms. This continuously improves the accuracy of our AI-based appraisals. Feature 4: Appraisal of 50 brands of luxury watches We appraise a total of 50 luxury watch brands, including Rolex, Patek Philippe, Audemars Piguet, and Cartier. A. LANGE & SÖHNE AUDEMARS PIGUET BAUME&MERCIER Bell & Ross BLANCPAIN BOUCHERON Breguet BREITLING BURBERRY BVLGARI Cartier Casio CHANEL CITIZEN Chopard DIOR FRANCK MULLER Muller) G-SHOCK GaGa MILANO Grand Seiko GUCCI GIRARD-PERREGAUX H. Moser & Cie. HAMILTON HARRY WINSTON HERMÈS HUBLOT IWC Schaffhausen Jaeger-LeCoultre LONGINES LOUIS VUITTON MONTBLANC NOMOS Glashütte Glashütte) OCEANUS OMEGA PANERAI Patek Philippe Piaget RICHARD MILLE ROGER DUBUIS (Roger Dubuis) ROLEX (Rolex) SEIKO (Seiko) Swatch (Swatch) TAG Heuer Tiffany & Co. TUDOR ULYSSE NARDIN (Ulysse Nardin) VACHERON CONSTANTIN (Vacheron Constantin) Van Cleef & Arpels (Van Cleef & Arpels) ZENITH (Zenith) *This does not include appraisals for the diamonds included (on the watch). 1. Basic appraisal fee: ¥3,300 (¥3,000 tax) ~ ¥52,800 (¥48,000 tax) *Depending on the mechanism and case material, appraisal fees may apply. 2. Appraisal fee by specification: ¥3,300 (¥3,000 tax) – ¥16,500 (¥15,000 tax) [Complex mechanism] Tourbillon Minute Repeater Perpetual Calendar Split-Seconds Chronograph Moon Phase Retrograde Power reserve indicator Annual calendar Chronograph World Time Other 【Case Material】 Titanium Case Ceramic Case Carbon Case Solid Gold Case Gold combination case Platinum case Sapphire crystal case Dial Skeleton (Partially Included) ◼️About “Fake Busters” “Fake Busters” is an AI authentication service with the largest market share in Japan (※1), with over 1.8 million authentications covering approximately 300 brands with high levels of counterfeiting. In addition to AI authentication developed from a vast database and extensive
authentication knowledge, we utilize an appraisal team with diverse backgrounds and cutting-edge specialized equipment to provide accurate and prompt authentication. While expanding our partnerships with numerous companies, primarily domestic marketplaces and reuse businesses, we have also been actively promoting our business overseas, opening a Taiwan base in June 2023 and a Chinese subsidiary in September of the same year. Going forward, we plan to expand not only into the Japanese market, but also into the Asian, Western, and European markets. Official Instagram account:
https://www.instagram.com/fakebusters_official/ Official X account: https://x.com/FAKEBUSTERS_JP (※1) Based on our own research, conducted in December 2022, as an “authenticity appraisal service” in Japan.
https://prcdn.freetls.fastly.net/release_image/53083/64/53083-64-32ed663b12aea4e70088f2a4c83d0716-2054×584.png ▼For details and inquiries about the “Partnership Program” for businesses, click here
https://www.fakebusters-iva.com/en/BusinessContact ▼About Supported Brands Currently, we can authenticate approximately 300 brands, including sneaker brands, apparel, accessories, luxury brands, trading cards, and watches. We will continue to add supported brands. Image
URL: https://prcdn.freetls.fastly.net/release_image/53083/64/53083-64-9d93d93df0115512bf580b024481678f-2058×1158.png ◼️Representative Director and CEO Profile
https://prcdn.freetls.fastly.net/release_image/53083/64/53083-64-635bdedd595eadbdf0c6d17327cf33fa-733×733.png Yoshio Aihara Born in 1995. Graduated from the Graduate School of International Management at Aoyama Gakuin University and earned an MBA. While a student, he launched his first apparel-related company. He focused on the ever-growing sneaker market and the long-standing pain point of the “fake problem,” and in 2019 launched “FAKEBUSTERS,” an authentication service that achieves high accuracy by combining AI and appraisers, and founded IVA Co., Ltd. He is bilingual in Japanese and Chinese and was selected for “Forbes JAPAN 30 Under 30 2023” and “Forbes 30 Under 30 Asia 2024.” [Company Profile] IVA Inc. (Operated by Fake Busters) Address: Shibuya Scramble Square, 2-24-12 Shibuya, Shibuya-ku, Tokyo 45F Representative Director: Yoshio Aihara Business: Authentication of sneakers, brand-name bags, fashion apparel, trading cards, luxury watches, and collectible toys URL: https://iva-corp.com/ More information about this release *This email has been sent automatically, so please do not reply. Press Release Download