LILY BROWN Lingerie A new strapless bra has been added to the popular “Sheer Foundation” series, which has sold over 13,000 units!

[LILY BROWN Lingerie] A new strapless bra has been added to the popular “Sheer Foundation” series, which has sold over 13,000 units! ​
Mash Holdings Co., Ltd. Press release: July 31, 2025 To Members of the Press [LILY BROWN Lingerie] A new strapless bra has been added to the popular “Sheer Foundation” series, which has sold over 13,000 units! Pre-orders begin on Thursday, July 31st on the online store. On sale at directly managed stores nationwide from Wednesday, September 3rd. LILY BROWN Lingerie, the lingerie line of the women’s brand LILY BROWN, developed by Mash Style Lab Co., Ltd. (Headquarters:
Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo), will be releasing a new item from the sheer foundation series, the Strapless Bra. Pre-orders will begin at 12:00 PM on Thursday, July 31, 2025, on the official online store, the official MASH app “MASH STORE,” and the e-commerce department store “USAGI ONLINE.” Sales will also begin on Wednesday, September 3 at directly managed stores nationwide and online stores.
https://prcdn.freetls.fastly.net/release_image/18505/3512/18505-3512-6f5dc6e941fa9f0d0fe7a35113534771-2700×1800.jpg LILY BROWN Lingerie’s best-selling “Sheer Foundation Series.” Wear it with a backless top or dress to update your bare skin, as if you were wearing foundation. This revolutionary item covers uneven skin tone just by wearing it. In addition to existing bras, tops, and bodysuits, strapless versions are now available for the first time this summer!
https://prcdn.freetls.fastly.net/release_image/18505/3512/18505-3512-8d07e80ec5ea55af2d19b4ecf38fc4ff-3900×1599.jpg Product name: Sheer Funde Bra Strapless Bra Color: BEG, PBEG, BLK Sizes: 01, 02, 03, 04 The long-awaited strapless version of Sheer Foundation Bra is now available. Lightweight and comfortable, it can be worn with off-the-shoulder or backless tops, making it suitable for any season. The original short wire prevents breasts from sliding sideways, and it features pad pockets for adjusting volume and removable pads.
https://prcdn.freetls.fastly.net/release_image/18505/3512/18505-3512-c7c0dda77324a60cef89abe5c9b0f9a7-1800×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3512/18505-3512-2a2d157f54ae2c552f0d1eeb746f2818-1800×2700.jpg About the Release ■Pre-order start date: Thursday, August 31, 2025, 12:00 PM (noon) ・Official Online Store〈 https://lily-brw.com/ 〉 ・USAGI ONLINE〈 https://usagi-online.com/brand/lilybrown/ 〉 ・MASH STORE (official app) *Only available on smartphones ■Release date: Wednesday, September 3, 2025 ・LILY List of BROWN Directly Managed Stores Nationwide〈 https://lily-brw.com/Page/shoplist.aspx 〉 ・Official Online Store〈 https://lily-brw.com/ ・USAGI ONLINE〈
https://usagi-online.com/brand/lilybrown/ ・MASH STORE (official app) *Only available on smartphones *Online store sales begin at 12:00 (noon) You can view the Sheer Foundation Series project page here. 〈Enter URL. 〉 About LILY BROWN Lingerie LILY BROWN’s lingerie series was born from the concept of its apparel line, “Vintage Feature Dress,” while adopting the new keywords “FEEL ELEGANCE FEEL VINTAGE.” By incorporating the delicate lace and detailed designs that are the charm of vintage, the series exudes elegance and features items that are conscious of the occasion and needs, including the first authentic wired bra. In addition to wired and non-wired types, “borderless” innerwear will also be released each season. About LILY BROWN Based on the concept of “Vintage Feature Dress,” the brand offers real clothes that incorporate the delicate craftsmanship and unique designs of vintage items into modern fashion. The collection, which pays respect to the history of fashion, is a wardrobe that combines a free sensibility with a sophisticated mood, captivated by bold colors and eye-catching details. LILY BROWN HP: https://lily-brw.com/ lnstagram: @lily_brown_official Twitter: https://twitter.com/_LilyBrown FaceBook: https://www.facebook.com/fashion.lilybrown More information about this release *This email has been sent automatically, so please do not reply. Press Release Download