Mash Group | The family sale held every summer in Onagawa Town will be scaled up this fall!

Mash Group | The family sale held every summer in Onagawa Town will be scaled up this fall! ​
Mash Holdings Co., Ltd. Press release: July 31, 2025 To Members of the Press The family sale held every summer in Onagawa Town will be scaled up this fall! Get an early look at the “MASH FAMILY SALE in ONAGAWA” where you can enjoy shopping! An event will be held on Sunday, October 5th, where you can experience the charms of Onagawa Town, including gourmet food and outdoor activities. Mash Holdings Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / CEO: Hiroyuki Kondo / hereinafter referred to as the Mash Group), which operates businesses in fashion, beauty, food, design, licensing, etc., will hold the 4th “MASH FAMILY SALE in ONAGAWA” in Onagawa Town, Miyagi Prefecture on Saturday, October 4th and Sunday, October 5th, 2025. To commemorate the opening of “MASH PARK ONAGAWA,” which was donated to Onagawa Town in August 2021, the MASH Group has been holding a family sale every August since 2022. This year, marking the fourth anniversary of the sale, the timing has been changed to autumn, when weather is more comfortable. In addition, to coincide with the sale, an event promoting the charms of Onagawa Town will be held on the second day, Sunday, October 5th.
https://prcdn.freetls.fastly.net/release_image/18505/3508/18505-3508-2926b721b86f9b07ddffa90303b656e3-3494×2621.jpg MASH PARK opening in 2021 ONAGAWA (Onagawa Town, Oshika District, Miyagi Prefecture) MASH PARK ONAGAWA is a park donated to Onagawa Town, Miyagi Prefecture, by the Mash Group with the desire to “bring the best smiles to children.” This year marks the fourth anniversary of the park’s opening on August 19, 2021. This park was built with donations from the “MASH PARK PROJECT,” a charity event held annually since 2016 at the MASH Group Tokyo headquarters to support the recovery of disaster-stricken areas, and from charity campaigns organized by the MASH Group’s e-commerce brand. *Cancelled in 2020 due to the impact of COVID-19 Expanding the scale and holding the event in the fall The MASH Group has held the MASH FAMILY SALE in ONAGAWA every August to express its gratitude to Onagawa Town and to encourage more people to visit the charming town of Onagawa. Usually held only at the Mash Group’s Tokyo headquarters, the number of visitors has been increasing with each passing year. This fourth annual family sale will be held on a larger scale, aiming to create an opportunity for even more people to learn about the charms of Onagawa Town. Autumn, when the pleasant sea breeze can be felt, is also the season for Pacific saury, which Onagawa boasts one of the highest catches in the country, allowing visitors to enjoy the flavors of autumn. To coincide with the Family Sale, on Sunday, October 5th, we will be holding an event in collaboration with Onagawa Town and partner companies, where you can enjoy all that Onagawa Town has to offer through gourmet food, outdoor activities, and shopping. Details of the event will be announced at a later date. Summary of the 4th “MASH FAMILY SALE in ONAGAWA” ■Date and Time: ・Saturday, October 4th, 11:00 AM – 7:00 PM *Only for those who live or work in Onagawa Town ・Sunday, October 5th, 10:00 AM – 4:00 PM *Open to everyone ■Venue: Onagawa Town Machinaka Community Center (2-65-2 Onagawa, Onagawa Town, Oshika District, Miyagi Prefecture) ■ Overview: In addition to loungewear brand “gelato pique” and women’s fashion brands “SNIDEL” and “Mila Owen,” you can also purchase products from natural and organic select shop “Cosme Kitchen” at 80% off. All sales will be donated to the MASH PARK PROJECT, a
disaster-stricken area reconstruction support initiative undertaken by the MASH Group. – October 4th (Saturday) is limited to those who live or work in Onagawa Town. – Please note that the event will end once products have run out. – Admission may be restricted during peak hours.
https://prcdn.freetls.fastly.net/release_image/18505/3508/18505-3508-abf2caa0ec6c745ba676cc0ccbb5ced5-3494×2621.jpg About MASH PARK ONAGAWA Since 2016, the MASH Group has been running the “MASH Park” disaster recovery support project, with the concept of “bringing the best smiles to children.” We have launched the “Mash Park Project.” Once a year, we open our headquarters to host a charity event. A portion of the proceeds from our sales floor, as well as from the booths and food stalls of our partner companies, as well as donations from a charity campaign run by the Mash Group’s e-commerce brand, are donated to a charity project to build parks in
disaster-stricken areas. ■Total charity donations: 111,601,068 yen (As of the end of November 2024)
https://prcdn.freetls.fastly.net/release_image/18505/3508/18505-3508-5fe79a370140c067a8df3a974588c542-3494×2621.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3508/18505-3508-f8eba2810397dbe7e16c28d2abf773e3-3494×2621.jpg After a charity event, MASH PARK ONAGAWA opened in 2021 as the first park of its kind. This led to a donation to Onagawa Town, which was the town most affected by the Great East Japan Earthquake, and a park overlooking the sea was opened in Onagawa Town, Oshika County, Miyagi Prefecture. https://www.mash-holdings.com/mashparkproject/
https://www.mash-holdings.com/mashparkproject/mp_onagawa.html Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3508/18505-3508-ce3c09a97aad6ab1c4de83c551f34eee-2004×627.jpg About Mash Group The Mash Group’s corporate philosophy is “Turning our ideas into reality and bringing happiness to people.” Under the group slogan “Wellness Design,” which aims to bring happiness and smiles to people’s faces 24 hours a day, the group operates a wide range of businesses, including fashion, beauty, food, design, and real estate. Founded in 1998 as a computer graphics production company, the company entered the fashion business in 2005. It operates brands such as the fashion brand “SNIDEL” and the loungewear brand “gelato pique.” The company also entered the beauty business in 2010, operating natural and organic cosmetics select shops “Cosme Kitchen” and “Biople.” The company is also developing new original brands, including the total beauty brands “Celvoke,” “to/one,” and “SNIDEL BEAUTY.”
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