TAVAT will hold its first pop-up promotion at the Isetan Shinjuku Men’s Building on the first floor.

TAVAT to hold first pop-up promotion on the first floor of the Isetan Shinjuku Men’s Building ​ Image
URL: SeaChange Co., Ltd. Press Release: July 31, 2025 [TAVAT] will hold its first pop-up as part of a promotion on the first floor of the Isetan Shinjuku Men’s Building. Italian eyewear brand TAVAT will be holding its first pop-up event in Japan for two weeks only, from Wednesday, August 6th to Tuesday, August 19th, at the promotional section on the first floor of the Isetan Shinjuku Men’s Building.
https://prcdn.freetls.fastly.net/release_image/77478/24/77478-24-8ab935520944a6f6d918351986a8619b-1170×1152.jpg Event overview Period: Wednesday, August 6, 2025 to Tuesday, August 19, 2025 Location: Isetan Shinjuku Men’s Building, 1st Floor Promotion Business Hours: 10:00-20:00
https://prcdn.freetls.fastly.net/release_image/77478/24/77478-24-b9ceffe59299c9ad0856a16abdbe85a4-483×104.png Based in the foothills of the Dolomites in northern Italy, where the tradition of eyewear craftsmanship lives on, TAVAT is a brand dedicated to creating timeless eyewear that combines functionality and beauty. The brand’s signature “SoupCan” collection was conceived by Norman Schureman, a professor at the prestigious ArtCenter College of Design in California and TAVAT’s first designer. Inspired by the goggles worn by agricultural aircraft pilots in the 1930s, the unique concept of “slicing soup cans into rings” was transformed into frames using advanced technology. The innovative lens sandwich structure and the Swiss-made, high-precision crown hinges combine design and function at a high level. The crown, in particular, is an iconic part that utilizes Swiss watchmaking techniques to give eyewear
jewelry-like detail and presence. It truly is the epitome of luxury and technology. The “MOTUS” is a masterpiece that showcases the pinnacle of TAVAT’s technology. The 8mm thick acetate front features a double screw hinge structure that requires over 100 steps to create. Inspired by the door hinges of German cars, the design exudes a presence worthy of being called a work of art, adorned with structural beauty. All TAVAT frames are carefully crafted one by one by skilled Italian artisans. Their presence, which embodies intelligence and individuality in the eyes, goes beyond mere tools and elevates them to an object that complements your lifestyle.
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https://prcdn.freetls.fastly.net/release_image/77478/24/77478-24-f5fffba9cf07973bb6f2978a19499ae7-1170×1147.jpg SeaChange Co., Ltd. Our goal is to inspire and raise awareness of valuable products of all genres that transcend national borders and time periods through our domestic and international import/export agency business for eyeglasses, sunglasses, and accessories. As a distributor and agent, we use our network of buyers around the world to develop ideal markets for brands and build sustainable
relationships. We plan strategies tailored to each brand and carry out branding to contribute to the brand’s growth. SeaChange Inc. / SeaChange Inc. Representative Director: Daiki Igeta Headquarters: 5F, Resona Kudan Building, 1-5-6 Kudanminami, Chiyoda-ku, Tokyo 102-0074 Phone: 03-3368-0572 FAX: 03-6800-5586 URL:
https://www.seachange.co.jp/ Email: info@seachange.co.jp Instagram: https://www.instagram.com/tavateyewear/ More information about this release *This email has been sent automatically, so please do not reply. Press Release Download