【SOU FRAGRANCE】 “Passing unforgettable scents from hand to hand – SOU FRAGRANCE, a select shop in Oita City, unveils three new fragrance collections.”
SOU FRAGRANCE Press release: July 31, 2025 “Passing unforgettable scents from hand to hand – SOU FRAGRANCE and MONTH, a select shop in Oita City, launch three fragrance
collections.” SOU FRAGRANCE, with its own fragrance philosophy, resonated with MONTH’s spatiality and vision, resulting in the creation of three craft fragrances that respond in the form of scent.
https://prcdn.freetls.fastly.net/release_image/158836/3/158836-3-d043f67234df82b7d40f627a37e76a0d-3900×2600.jpg MONTH fragrance collection *Packaging is subject to change. SOU FRAGRANCE, which specializes in spatial fragrances, has collaborated with MONTH, a select shop in Oita City, Oita Prefecture, to create three original aromas. The fragrances were created by Akane Orii, the brand’s perfumer. This fragrance was designed using only natural essential oils, with the theme of “a fragrance that evokes emotions like words and gently reaches the depths of memory.” MONTH fragrance collection Fragrance concept 01: sophisticated ｜ A balance of sophistication and warmth A quiet brilliance that can only be emanated from something that has been refined over time. A subtle kick of spice within the warmth of the oriental elements. A profound depth intersects with delicate shadows. At the moment when intellect and sensibility intersect, a sophisticated fragrance gently embraces.
https://prcdn.freetls.fastly.net/release_image/158836/3/158836-3-2f06845b6a31d066d1ea27196341242a-3900×2600.jpg sophisticated image This fragrance is inspired by the themes of quiet confidence honed over time and inner intelligence. It is a blend that combines classical elegance with a deep, lingering finish. 〈Impression upon use〉 At first, the light, refreshing scent and spicy notes of clove are striking, but soon sandalwood and cedarwood gently envelop the scent, filling you with a sense of security, as if time is passing slowly. Finally, patchouli lingers quietly, providing a deep, lingering finish. A tranquil fragrance for adults that evokes both intellect and sensibility. 〈Main Ingredients〉 Holy
Leaf/Sandalwood/Clove/Cedarwood/Patchouli 02: translucented｜ Giving shape to transparent emotions The clear morning light, a fresh breeze brushing against your cheeks. Freshness and coolness blend together, and a soft green veil falls over you. With the gentle afterglow lingering, it’s time to reflect on yourself with a clear sense of clarity.
https://prcdn.freetls.fastly.net/release_image/158836/3/158836-3-79e81caca348d740505202dc6b2056bd-1776×1184.jpg translucent image image This fragrance is designed with the theme of a “clear morning” atmosphere. It combines a refreshing sense of clarity with the tranquility and gentleness of plants to create a blend that instantly soothes the mind and body. 〈Impression upon use〉 This scent is refreshing yet soft, reminiscent of a quiet forest in the morning. The refreshing sensation of peppermint and lemon eucalyptus spreads first, followed by the soft sweetness of orange. Lavender and basil add natural depth and a clear brightness to the scent, creating an atmosphere that calms the mind and allows you to quietly reflect on yourself. 〈Representative Fragrances〉 Orange / Lemon Eucalyptus / Lavender / Basil / Peppermint 03: silence ｜ Strength in silence Take a deep inhale and you’ll be filled with serenity. The flickering smoke brings a gentle sanctity. Warm accents enhance the tranquil glow, leaving a soft, lingering scent. A fragrance that calms your thoughts and allows you to experience the beauty of simply being.
https://prcdn.freetls.fastly.net/release_image/158836/3/158836-3-3876411e2ad4ecc8ee2bf2791a2f84a6-1567×1045.jpg silence image image As its name suggests, this fragrance is a blend designed around the theme of “tranquility.” It exudes a calmness that invites you to take a deep, relaxing breath, and a sacred atmosphere that encourages introspection. 〈Impressions upon use〉 A scent that makes you want to take a deep breath. The clear, woody scent of cypress spreads a pure, tranquil atmosphere throughout the space. The subtle smoky notes of palo santo and frankincense then join in, calming the mind. Finally, the warmth of nutmeg and the gentle sweetness of palmarosa linger softly. This scent is perfect for times of emotional upheaval or when you need quiet concentration.
〈Representative Fragrances〉 Hiba (Cypress) / Palo Santo / Frankincense / Bergamot / Nutmeg / Palmarosa SOU FRAGRANCE Philosophy | “Scent is a switch for memory and emotion.” At SOU FRAGRANCE, we view fragrance not as “decoration,” but as “a medium that connects memories and emotions.” Rather than relying on artificial fragrances, we focus on the essential scents of plants, pursuing “poetic fragrances” that quietly appeal to the senses. “Scent is an invisible yet truly present ‘drawer of memories.’ I aim to design quiet, profound experiences that gently evoke the stories of each person who encounters it.” -SOU FRAGRANCE Akane Orii Scented crafts connected by hand This work is a scented craft project born from repeated dialogue and empathy with MONTH, a select shop in Oita City. “I wish we could express the tranquil time and atmosphere that flows through this space through fragrance…” Inspired by the owner’s aspirations, SOU FRAGRANCE was responsible for the fragrance blending, while MONTH was responsible for the packaging, carefully crafting the fragrance. No compromises were made in the vessels used to encapsulate the world of fragrance. From design, printing, labeling, and packaging, every process is handcrafted, one by one. Rather than aiming for uniformity, we’ve put a lot of thought into ensuring that slight fluctuations and traces of time are conveyed along with the scent. The warmth of the fingertips handling the material, the quiet concentration required when wrapping it—each of these is part of the fragrance experience. We aimed to create a product that gently speaks to the sensibilities of those who touch it, as a “fragrance borne of someone’s thoughts and hands,” rather than an industrial product. About MONTH, with whom we worked on the project MONTH, a general store in Oita City, is a place where time flows gently. The store selects items that will add color to your life, based on the concept of “a fragrance that will add color to your life.” The owner wanted to convey the unique character of the store through fragrance, which led to the collaboration with SOU FRAGRANCE. “My long-held desire to deliver a ‘memorable fragrance’ has come to fruition through my encounter with these trustworthy people. I would be delighted if this fragrance gently accompanies you in your daily life, bringing you healing and quiet confidence.” – Ai Himeno, Owner of MONTH
https://prcdn.freetls.fastly.net/release_image/158836/3/158836-3-7d10915612cda729a872fda79b699fcf-1044×1569.jpg MONTH owner Ai Himeno MONTH store information 2-5-18 Daido-cho, Oita City, Oita Prefecture, 870-0822 [Business Hours] 11:00-17:00 [Closed] Wednesdays and other irregular holidays Instagram:
https://instagram.com/month__o
https://prcdn.freetls.fastly.net/release_image/158836/3/158836-3-49d21e83bb2a16716430cdbb73593a08-858×612.jpg MONTH logo
https://prcdn.freetls.fastly.net/release_image/158836/3/158836-3-0fdd8324793ebb3dab6086c9e3617d53-1235×2195.jpg Inside the store
https://prcdn.freetls.fastly.net/release_image/158836/3/158836-3-a17080bf57c8ab939c3d9e6f62a69df1-1519×2700.jpg Interior with a white theme
https://prcdn.freetls.fastly.net/release_image/158836/3/158836-3-bd054b5cc7631900690f482ee80b6bbf-1519×2700.jpg A wide selection of accessories, including silver, is also available.
https://prcdn.freetls.fastly.net/release_image/158836/3/158836-3-4ceeb8203310eba378997228787c987d-1235×2195.jpg Store located on the south side of Oita Station
https://prcdn.freetls.fastly.net/release_image/158836/3/158836-3-460880a42a64326d3c36bb2d3d78fd7d-1800×2700.jpg Apparel also available Perfumer Akane Orii “Scent is an invisible yet truly present ‘drawer of memories.’ This time, I designed a ‘scent that connects with emotions’ while feeling the atmosphere of the space called MONTH and the air of the land of Oita. I would be delighted if this scent gently brings out the stories of each person who comes into contact with it.”
https://prcdn.freetls.fastly.net/release_image/158836/3/158836-3-d1f34427a36a02c55adc30f8e6a265aa-1536×1024.jpg Perfumer Akane Orii (Orii Akane) Contact Us Scents have the power to convey emotions and memories that cannot be fully expressed in words. At SOU FRAGRANCE, we value using fragrance to visualize the unique qualities and feelings that lie deep within people and spaces. If you would like us to produce a fragrance for product planning or spatial design, we welcome consultations even from the early stages of concept development. Would you like to join us in bringing your message to life through scent? SOU FRAGRANCE PRESS [SOU FRAGRANCE Official Instagram] https://www.instagram.com/slowparfume/profilecard [WEB]https://www.soufragrance.com/ [Email] akanefragrance@outlook.jp [Tel] 080-4249-5278 More details about this release *This email has been sent automatically, so please do not reply. Press Release Download Copyright ©
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