From police cars and ladder fire engines to garbage trucks! Popular working vehicles will adorn your feet! IFME has released new shoes with a vehicle motif.

Police cars, ladder fire engines, and even garbage trucks! Popular working vehicles decorate your feet! IFME releases new shoes with a vehicle motif. ​
IFME Press release: July 31, 2025 To Members of the Press From police cars and ladder fire trucks to garbage trucks! Popular working vehicles will adorn your feet! IFME releases new shoes with a vehicle motif Packed with flexibility and functionality perfect for exercise! Children’s shoe brand “IFME” (Marubeni Consumer Brands Co., Ltd.) has launched the new “IFME Vehicle Series,” featuring a vehicle motif, at IFME directly managed stores, the online store, IFME POPUP Isetan Shinjuku, and other IFME stores. It will be available at participating retailers from early August 2025.
https://prcdn.freetls.fastly.net/release_image/110485/94/110485-94-59cf5237ab3d59b2de54bf328c48d417-1634×801.jpg The new “IFME Vehicle” series, themed around vehicles, is here! IFME is releasing the “IFME Vehicle Series,” featuring a variety of vehicle themes. The shoe designs incorporate vehicles familiar to children, creating products aimed at car-loving kids. The first in the series features items with a “working vehicle” motif. In addition to the cool black and white “Police Car,” there is the “Ladder Fire Engine” with its bright red body and eye-catching trademark ladder, and the “Garbage Truck” of the town cleaners – a total of three types.The designs are sure to bring a smile to the faces of car-loving children.
https://prcdn.freetls.fastly.net/release_image/110485/94/110485-94-047edf2f7c99acb5c143e899ce37683d-2000×2000.jpg Kids size
https://prcdn.freetls.fastly.net/release_image/110485/94/110485-94-59a7357492ce9c97d1c0af6852bba71e-2694×2700.jpg (Ladder Fire Truck) The trademark “ladder” is embroidered! Image
URL: https://prcdn.freetls.fastly.net/release_image/110485/94/110485-94-87e45fccf178dff95bcacf017b0b214c-1789×1828.jpg (Garbage truck) The doors on the upper part are equipped with a gimmick that allows them to be opened and closed! Sneakers that are not only stylish but also functional The upper is based on the “ifme patto” type, with an integrated tongue and belt, making it easy for children to put on and take off by themselves. Baby sizes
(12.0-15.0cm, half sizes available) feature soles made from IFME’s signature lightweight material. Lightweight and easy to walk in, they’re the perfect pair for everyday use. Kids’ sizes (15.0-18.0cm, half sizes available) feature the “IFME joob sole,” which has a rolled-up toe for added reinforcement, addressing the problem of shoes being damaged by scraping their toes against the ground while swinging or riding a bicycle. ■ “ifme patto” – easy for children to put on by themselves “ifme patto” was created in response to customer concerns about children getting the tongue of their shoes caught in their shoes when putting them on by themselves. Because the tongue and strap are integrated, children can easily put them on by themselves. The lack of a tongue creates a streamlined instep area, making it recommended for children with high insteps. The straps are also large, making them easy for small hands to grasp, helping children put on and take off their shoes by themselves.
https://prcdn.freetls.fastly.net/release_image/110485/94/110485-94-4e2142de8466f738aacc7f5f15fd23bd-3900×3900.jpg ■Sturdy and durable sole “IFME joob” “IFME joob” is an original IFME design for active children. The rubber outsole provides a durable, wear-resistant sole that will last even during energetic play. The rolled-up toe reinforcement also makes the sole durable, able to withstand impacts such as tripping. *IFME joob is a feature for kids’ sizes (15.0cm – 18.0cm).
https://prcdn.freetls.fastly.net/release_image/110485/94/110485-94-160c682dc2c682b886c4dac860027b5e-1641×1633.jpg Product overview IFME×Working Vehicles
https://prcdn.freetls.fastly.net/release_image/110485/94/110485-94-96f74d4e356fcd09ebe0e117abf34489-1891×1892.jpg
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https://prcdn.freetls.fastly.net/release_image/110485/94/110485-94-b8410c7df8d380ed040ba63c0478e0aa-2006×2006.jpg ●BABY Size: 12.0-15.0cm (half sizes available) Color: WHITE/BLUE/RED Product number: 20-5803 ≪Main Features≫ Outside strap: A strap attached to the outside of the heel for easier on and off. Windlass Saucer: IFME’s original cup insole features two depressions, one at the base of the big toe and one where the five toes rest, that promote arch formation in the arch of the foot. Reflector: Reflects light at night to keep your child safe. Lightweight sole: A lightweight sole that maintains its durability and provides excellent foot protection. Price: 4,950 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/110485/94/110485-94-a1ff268bae864308fb3b8d54523281a1-2365×2366.jpg
https://prcdn.freetls.fastly.net/release_image/110485/94/110485-94-a7caa8c49e2a4cfaa495fe53b1ae1154-2354×2353.jpg
https://prcdn.freetls.fastly.net/release_image/110485/94/110485-94-9c97a8c4b30ba301b20e62b6b3e4df6b-2373×2373.jpg ●KIDS Size: 15.0-18.0cm (half sizes available) Color: WHITE/BLUE/RED Product number: 20-5809 ≪Main Features≫ Outside strap: A strap attached to the outside of the heel for easier on and off. Hug Insole: The recess in the heel securely cradles the heel, and the flex lines in the forefoot increase flexibility, making this insole ideal for active children. Reflector: Reflects light at night to keep your child safe. Joob sole: The rolled-up toe reinforces the sole for durability and long-lasting resistance to tripping and other injuries. Price: 4,950 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/110485/94/110485-94-3c9c64b44434e9ad9e3ac54fede68d9a-2291×764.jpg Retailer IFME Ariake Garden Store 〒135-0063 4F Ariake Garden, 2-1-8 Ariake, Koto-ku, Tokyo IFME Hankyu Nishinomiya Gardens Store Hankyu Nishinomiya Gardens, 14-2 Takamatsu-cho, Nishinomiya-shi, Hyogo 663-8204 3F IFME official online store https://ifme.jp/ IFME ZOZO TOWN https://zozo.jp/shop/ifme/ IFME Official Rakuten Market Store https://www.rakuten.ne.jp/gold/ifme-official/ IFME POPUP Isetan Shinjuku Store 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Isetan Shinjuku Store, Main Building 6F, School and Children’s Goods What is IFME? With the concept of “nurturing the healthy growth of children,” IFME offers shoes for babies, kids, and juniors nationwide through its directly managed stores, online store, and shoe retailers. In collaboration with Waseda University’s Graduate School of Sport Sciences, we create shoes that support the development of children’s precious feet, paying attention not only to their feet and walking, but also to their lifestyles and the environment around them. These shoes feature original IFME features, such as an “outside strap” that makes them easy for children to put on, and the “Windlas Saucer®” insole, which promotes healthy foot development. IFME official website: https://ifme.jp/
https://prcdn.freetls.fastly.net/release_image/110485/94/110485-94-acc1d43a2570b450967990c4ea0894a6-2314×860.jpg Company Profile Marubeni Consumer Brands is a company that creates the future with its footwear business as its starting point, driven by its vision of “EverStride.” (“EverStride” is a combination of
“Everlasting” and “Stride,” representing the attitude of continuing to move forward together with our colleagues.) In May 2024, on the 30th anniversary of its founding, the company will change its name from “Marubeni Footwear,” and is challenging itself to create new value for consumers through a variety of brands, including “IFME,” “MERRELL,” “ROCKPORT,” “CARIUMA,” “Saucony,” and “Kizik.” Head office location: 12th floor, Akihabara i-mark building, 1-30-7 Taito, Taito-ku, Tokyo URL: https://www.marucob.com/ More information about this release *This email has been sent automatically, so please do not reply. Press Release Download