New Fall/Winter collection released! 28 new bra sizes added. A beautiful silhouette is determined by your underwear! Women’s lingerie brand HEAVEN Japan releases its Fall/Winter 2025 catalog, packed with lingerie textbook-worthy expertise.
HEAVENJapan Co., Ltd. Press Release: July 31, 2025 New fall/winter releases! 28 new bra sizes added. A beautiful silhouette is determined by your underwear! Women’s underwear brand HEAVEN Japan has released its Fall/Winter 2025 catalog, packed with expert knowledge like a textbook on underwear. With the addition of underbust sizes 60/95/100 and glamour sizes for night bras, the brand has expanded its lineup to a total of 28 sizes across three products. It’s packed with underwear-related information, from plenty of photos of underwear worn by different body types to help you choose the perfect underwear for you, to tips on how to hand-wash underwear. HEAVEN Co., Ltd. develops and sells “Appropriate Underwear(R)” that is tailored to the mind and body of each and every woman. Japan (Headquarters: Kawachinagano City, Osaka Prefecture; Representative Director: Takashi Matsuda) has begun distributing its new Fall/Winter 2025 brand catalog on its online shop.
https://prcdn.freetls.fastly.net/release_image/32203/356/32203-356-886826fcc9d733572725ac63d2bcc42a-976×804.png HEAVEN Japan’s 2025 Fall/Winter collection’s seasonal concept is “Noble,” featuring elegant colors that express “noble beauty for an honest body.” The cover features the Bustierina, a semi-long bustier-style bra that won first place in the 4th HEAVEN Japan General Election. This extremely popular bra has a loyal following, attracting attention on social media for its functionality and stylish design that gives you the “best ever” curves and beautiful silhouette. The Fall/Winter 2025 model will be available in two new colors: brown and deep navy. Furthermore, in response to customer requests, L and M cups have been added to the previously available size range, which was previously limited to K cup. The popular “Dontokoi Bra” now comes in a new design that’s kind to both the earth and your body. The new design, “Dontokoi Bra Nature,” is here. Made with Tencel™ Modal, a next-generation, high-performance rayon made from natural beech pulp. Crafted using environmentally friendly methods, it combines silky smoothness with a beautiful luster, making it a comfortable material against the skin.
https://prcdn.freetls.fastly.net/release_image/32203/356/32203-356-c74f444453e47d9760f34c280d1a4bb4-2109×1346.jpg A total of 28 sizes have been added across three products! Now you can find the underwear that’s right for you. This fall/winter collection, seven new sizes for underbust sizes C-I cup (60cm) have been added to the “Original Armpit Fat Catcher (Red),” the No. 1 holding power item (scheduled for release in September). The new “Dontokoi Bra Nature” design, featuring a full cup that envelops the bust and a soft material, adds 18 new sizes for E to M cups, including underbust sizes 95 and 100 (scheduled for release in September).
https://prcdn.freetls.fastly.net/release_image/32203/356/32203-356-bb21924a025e9edb0b4fb07107a923a6-1800×1350.jpg Furthermore, in response to enthusiastic customer requests, the “Yoyoru Bra,” a night bra that holds your bust firmly in place while you sleep, has been expanded to include larger cup sizes from SGGG to 4LGGG, making it more comfortable for even more people to wear. (Scheduled for release in August.)
https://prcdn.freetls.fastly.net/release_image/32203/356/32203-356-b64e0d417a8e9e13a8c3ab621a786e75-930×858.png We’ve included guidelines for choosing the perfect size to fit your body! Since everyone’s body shape, bone structure, and bust shape are unique, choosing the perfect bra size can be a delicate task. This catalog provides guidelines to help you choose a size that suits your body shape, including differences in underbust size based on hook position and the presence or absence of side fat.
https://prcdn.freetls.fastly.net/release_image/32203/356/32203-356-3d26b86d824f414e41820c857a3377bc-976×580.png Everyone’s body shape, bust shape, bone structure, and muscle texture are all different. Wearing underwear that fits perfectly will maximize its inherent function of supporting the bust and body. Based on this belief, Heaven Japan has steadily increased the number of sizes available in response to customer requests. We now offer 86 sizes for everyday bras, ranging from B to M cups, and 22 sizes for night bras, allowing more people to find the perfect size. There are also plenty of photos for different body types. It’s easy to imagine what it will look like on you! The silhouette of a bra changes depending on your body shape and body texture. Heaven Japan’s catalog features photos of each item being worn by women with four different body types. Using photos of women with a body type similar to your own makes it easier to visualize how the item will look when worn.
https://prcdn.freetls.fastly.net/release_image/32203/356/32203-356-0a1372e23767d88c6a7e21b048574411-1838×1309.png You can request a free catalog from our official online shop, and we’ll also send you an original measuring tape so you can measure your size. The correct measuring instructions are included, so once you receive the catalog, you can use the tape measure to measure yourself, making it easier to choose the right size for purchasing underwear online.
https://prcdn.freetls.fastly.net/release_image/32203/356/32203-356-e17f448d8a92d46e63dced33781fd227-1426×1178.png At HEAVEN Japan, we offer a wide range of sizes because we want everyone to be able to wear underwear that fits perfectly. However, for customers who are unsure about sizing, our dedicated online fitters offer free consultations via LINE, email, phone, and Zoom. To ensure you can shop with peace of mind, we also offer free size exchanges and returns after purchase. If you’re having trouble choosing products or sizes, feel free to ask for advice.
https://prcdn.freetls.fastly.net/release_image/32203/356/32203-356-cfcff2aa8b24df1abe73c2072050e366-1800×1350.png HEAVEN Japan’s underwear fulfills all of our desires, from
“comfortable wear,” “bust shaping,” and “three-dimensional effect when worn.” It’s packed with the knowledge of pattern makers with over 45 years of experience. We repeatedly prototype and have our staff try on each product, ensuring that we deliver only the products we’re satisfied with. We hope to continue supporting each individual’s mind and body through our “Appropriate Underwear(R)” that’s tailored to each woman’s lifestyle. HEAVEN Japan 2025 Fall/Winter Collection https://shop.heaven-jp.co.jp/pages/2025aw HEAVEN Japan Catalog Request Page https://shop.heaven-jp.co.jp/products/shiryo HEAVEN Japan Online Shop https://shop.heaven-jp.co.jp/ HEAVEN Japan Co., Ltd. (Corporate Website) https://heaven-jp.co.jp/ More details about this release *This email has been sent automatically, so please do not reply. Press Release Download
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