Letra POP UP SHOP at Sogo Hiroshima store opens on August 2nd!

【Letra】POP UP SHOP at Sogo Hiroshima Store opens August 2nd! ​
Sora of Tokyo Co., Ltd. Press Release: July 31, 2025 【Letra】POP UP SHOP Starting August 2nd at Sogo Hiroshima! The Letra POP UP SHOP will be open at Sogo Hiroshima from Saturday, August 2nd to Monday, August 18th.
https://prcdn.freetls.fastly.net/release_image/116313/53/116313-53-79dc9b94309df54d3b46f79045d18586-940×1100.jpg Letra, a Mexican goods brand operated by Sora of Tokyo Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masanori Kitajima), will open a pop-up shop on the first floor of Sogo Hiroshima. This event will run from Saturday, August 2nd to Monday, August 18th, giving you the opportunity to actually get your hands on a Mercado Bag, so please take advantage! SOGO Hiroshima Store Event Period: August 2nd (Sat) – August 18th (Mon) Location: Sogo Hiroshima Store, 1st Floor Millennium Square Address: 6-27 Motomachi, Naka-ku, Hiroshima City, Hiroshima Prefecture, 730-8501 Business Hours: 10:00 – 20:00 SOGO Hiroshima Store: https://www.sogo-seibu.jp/hiroshima/
https://prcdn.freetls.fastly.net/release_image/116313/53/116313-53-f0e168d608a6b213162739fe2ea6e1b6-1080×1080.jpg Letra’s popular original mercado bags will be available, along with a wide selection of limited-edition mercado bags created with creative ideas by Mexican artisans called ASSORT.
https://prcdn.freetls.fastly.net/release_image/116313/53/116313-53-f9c3984421f669ccfc6de37471cd686f-1080×1080.jpg
https://prcdn.freetls.fastly.net/release_image/116313/53/116313-53-c7dd3a4a985974240bcbbee6327856bf-1080×1080.jpg Image design is for reference only.
https://prcdn.freetls.fastly.net/release_image/116313/53/116313-53-23003a31599b5e32b0d3962e15079e76-1080×1081.jpg Mercado bags in toned-down colors and solid colors are perfect for use all year round. This is a rare opportunity to see them in person, so please come and see them in store.
About Letra A brand that debuted in 2014 and deals in Mexican goods, with mercado bags as its main product.
https://prcdn.freetls.fastly.net/release_image/116313/53/116313-53-2c5995f6327c2ae46aba999243757ce4-800×600.png In the late 2000s, our company president, Masanori Kitajima, became fascinated by the energetic people and colorful cityscapes of Mexico and visited the country several times a year. It was there that he discovered the Mercado Bag. Seeing potential in the lightweight and durable Mercado Bag, he began importing and selling it domestically. From 2014 to the present, we have gradually expanded awareness of Mercado Bags in Japan. (Comparison of purchase numbers: 2015: 1,200 units, 2024: 35,000 units) We want our customers to enjoy Mercado Bags. Through our business, we will contribute to the long-term preservation of traditional Mexican techniques, the creation of vocational training opportunities in prisons, and the stability of the lives of Mercado Bag artisans. These are our initiatives for Social Good.
Letra Official WEB SHOP：https://www.letratokyo.jp/ POP UP SHOP schedule: https://www.letratokyo.jp/events/ [Company Profile] Company Name: Sora of Tokyo Co., Ltd. Business: Women’s apparel, fashion accessories Operating Brands: Letra, flower Date of Establishment: August 1998 Representative Director: Masanori Kitajima For more information about this release *This email has been sent automatically, so please do not reply. Press Release Download