Gap x BEIS Launches Collection Perfect for Travel, Available August 2nd at Six Gap Stores and the Official Online Store Gap Japan Co., Ltd. Press Release: July 31, 2025 To Members of the Media Gap x BEIS launches a collection perfect for travel. Available at six Gap stores and the official online store from August 2nd. The 30-piece Gap x BEIS capsule collection features apparel that prioritizes style, comfort, and ease of movement, as well as suitcases and bags inspired by Gap’s denim blue.
https://prcdn.freetls.fastly.net/release_image/11503/723/11503-723-25aab36a925bfa327286b43f55e73c6e-2025×2700.jpg Gap has partnered with BEIS, a lifestyle brand founded by actress and entrepreneur Shay Mitchell, to create a capsule collection of apparel, suitcases, and bags. The collection will be available at six Gap stores and the official Gap online store (https://www.gap.co.jp/) starting at 10:00 AM on Saturday, August 2, 2025 (Japan time). This collaboration combines Gap’s iconic essentials with BEIS’s signature functional, travel-friendly designs. This collaboration marks BEIS’s first travel wear collection, a versatile piece perfect for
effortlessly traveling. Suitcases and bags come in colors inspired by Gap’s iconic denim blue, while apparel comes in a wide variety of BEIS’s signature beige, black, and popular berry pink. Shay Mitchell said, “BEIS is founded on design that combines functionality and accessibility. Our collaboration with Gap allows us to bring BEIS to even more people than ever before. I’ve been a Gap fan since I was a child, so it felt like a natural connection to design a collection that allows people to express their own unique style while traveling. This collection will enhance your look and mood, allowing you to enjoy traveling in style.” Mark Breitbard, Gap Brand President and CEO, said, “As a brand known for its iconic essentials, we’ve always believed that a collection that complements life’s every moment and enhances your personal style would resonate with our customers. BEIS has built a strong brand with a highly engaged community, driven by the heartfelt connection between Shay and her fans. Gap x BEIS offers a modern take on versatile travel wear, delivered alongside a digitally-driven campaign that celebrates family travel memories.” Prices range from 3,990 yen to 17,900 yen (tax included) for apparel and accessories, and 14,900 yen to 45,900 yen (tax included) for suitcases and travel bags. Key Items: ・ Gap × BEIS 2-Way Cargo Barrel Pants (¥14,900): These full-length pants can be zipped off and transformed into shorts. They come with a zippered pocket for secure storage of essentials. ・ Gap × BEIS 2-Way Bandeau Jumpsuit
(¥11,900):Can be worn as a jumpsuit or with the ribbed section folded over as pants. Lightweight and easy to carry, this versatile piece is perfect for mixing and matching. ・ Gap × BEIS Heavyweight Travel Parka (¥17,900):The hood inflates with air to create a neck pillow. Comfortable even on airplanes without a pillow. ・ Gap × BEIS Carry-On Suitcase (¥32,900): A BEIS bestseller. This carry-on bag has a gusset width that can be adjusted up to 2 inches. A limited edition blue model is available. With a texture inspired by the look of Gap denim, it pairs perfectly with the Gap × BEIS Large Suitcase (¥45,900). (Available only at Gap stores) ・ Gap × BEIS Denim Bag (¥16,900): Designed to be easily paired with a carry-on suitcase. The wide opening provides ample space for shoes, cosmetics, toiletries, and even a hair dryer. A BEIS bestseller. (Available only at Gap stores) ・ Gap × BEIS Denim Travel Backpack (¥14,900): The trolley pass-through function ensures smooth travel. The padded interior sleeve
accommodates a variety of laptops. Two exterior water bottle pockets and a full-zip closure keep your essentials organized. Plus, it features a convenient built-in key leash. (Available exclusively at Gap stores) *Suitcases and travel bags are available exclusively at Gap stores. They are not available at the official online store. Please check the store locations and sales hours for details. *Some items featured in campaign photos and videos may not be available. The campaign features a playful 75-second film, “Go Big. Don’t Go Home,” shot by Bjorn Iooss, directed by Andrew B. Myers, and creatively directed by Shay and his partner Matt Babel. The film features Shay Mitchell, her partner Matt Babel, and their two children, Atlas and Rome, marking the first time the entire family has appeared together on a shoot for the brand. Inside a larger-than-life denim suitcase, Shay rocks a series of travel-friendly looks from the collection, while Atlas and Rome wear matching Baby & Toddler Gap x BEIS Vintage Soft Hoodie and Gap x BEIS Vintage Soft Barrel Sweatpants. BEIS’ imaginative digital storytelling combined with Gap’s clean art direction creates a film that captures the spirit of collaboration and expresses the joy of travel. The Gap × BEIS collection will be available at the official online store and the following Gap stores from 10:00 AM on Saturday, August 2nd, Japan time. Available Stores and Sales Hours Apparel Collection: Sales begin at 10:00 AM on Saturday, August 2, 2025 Sales begin at 10:00 AM Gap Shinsaibashi Store Gap Canal City Hakata Store Gap Universal CityWalk Osaka Store Gap Official Online Store (Special Page):
https://www.gap.co.jp/gap/gapx/gap-x-beis-3049286 Sale starts: 11:00 AM Gap Shinjuku Flags Store Gap Aqua City Odaiba Store Gap Ueno Marui Store Suitcase and Travel Bag Collection: Sales scheduled to begin on August 3, 2025 (Sunday) Scheduled for August 3 (Sunday): Gap Shinjuku Flags store, Gap Ueno Marui store Scheduled for Monday, August 4th: Gap Shinsaibashi store, Gap Universal CityWalk Osaka store Scheduled for Thursday, August 7th: Gap Aqua City Odaiba store, Gap Canal City Hakata store The Gap x BEIS campaign will launch across the brand’s digital and social media channels. For more information about Gap x BEIS, follow @gap_jp and @beis. About Gap Gap is a brand known worldwide as an icon of American casual style. Founded in San Francisco in 1969, Gap champions originality by creating beloved essentials and crafting experiences that reflect a culture that celebrates individuality. Gap is an apparel and accessories brand that offers collections including GapKids, babyGap, Gap Maternity, GapBody, and GapFit, as well as exclusive collections through GapStudio and with partner brands through GapX. Gap also offers value-conscious customers collections designed exclusively for Gap Outlet and Gap Factory stores. Gap is the namesake brand of Gap Inc. (NYSE: GAP), one of the world’s leading specialty retailers, and delivers products and services to customers online and through company-operated and franchised stores worldwide. For more information, visit gap.com. About BEIS BEIS bags are designed to make your everyday life more comfortable and help you focus on what’s truly important. Designed for every journey, from long-haul flights to the daily commute, BEIS style is packed with thoughtful features to help you get through those daunting moments. Examples include an attached leash for keeping your keys safe, a gym duffel bag that doubles as a backpack for travel, and award-winning hard-shell luggage, carefully designed to make travelling more comfortable than ever. Innovative functionality and effortless style—it all starts with the irresistible BEIS. More information about this release *This email has been sent
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