World Co., Ltd. HIROFU Introducing the new nylon series “VIVACE,” which embodies craftsmanship and sophisticated design

【World Co., Ltd.】 【HIROFU】Introducing the new nylon series “VIVACE,” featuring craftsmanship and sophisticated design ​
World Co., Ltd. Press Release: July 31, 2025 [HIROFU] Introducing the new nylon series “VIVACE,” embodying craftsmanship and sophisticated design. Available at HIROFU stores nationwide and online stores from Friday, August 1st HIROFU, a women’s bag brand developed by HIROFU Corporation, a member of the World Group, will begin selling two new VIVACE shoulder bags, made from nylon material produced by one of the world’s leading textile manufacturers, at HIROFU stores nationwide and online from Friday, August 1st.
https://prcdn.freetls.fastly.net/release_image/2439/1637/2439-1637-25f7f0f8cc7d16bb10b5064c2abc86c9-2560×1440.jpg Two sizes of 2-way shoulder bags that can be worn crossbody or on the shoulder. HIROFU is a leather brand that sells shoes, bags, and accessories primarily at department stores nationwide. Since its founding in 1978, the brand has offered a unique, basic style that is timeless and unaffected by trends, based on the concepts of Simple, Minimal, and Contemporary. Made of high-density woven, lustrous nylon, “Vivace” means “active, lively” in Italian. Its shape is plump and rounded when filled, and flat and light when empty. The design combines ease of movement with elegance, adding a touch of lightness to your daily life. This two-way bag can be worn crossbody or on the shoulder, allowing you to enjoy different looks depending on the occasion and how you carry it—a unique charm of this series. Image
URL: https://prcdn.freetls.fastly.net/release_image/2439/1637/2439-1637-cad057f75019016c2f36ef61698ff9cd-2559×1440.jpg The combination of nylon and leather dispels the sporty image of traditional nylon bags. Original leather is used for the piping along the beautiful curves of the bottom and the shoulder strap. This combination of different materials is unique to HIROFU, creating a dignified and luxurious feel. The key charm, which sways subtly as you walk, adds a touch of simplicity to the design. It can also be used as a convenient key chain.
https://prcdn.freetls.fastly.net/release_image/2439/1637/2439-1637-94d63351de08593894138af3f2547161-1500×1800.jpg Features original logo lining
https://prcdn.freetls.fastly.net/release_image/2439/1637/2439-1637-fb2fc295ed4e5535a649418e4445114d-1500×1800.jpg Hidden pocket for storing items you want quick access to, like your smartphone This compact bag is perfect not only for everyday outings, but also for active occasions like travel and commuting. This shoulder bag’s simple design makes it appealing and you’ll want to take it everywhere. It is filled with subtle touches, such as an original lining with the HIROFU logo woven into it and a back pocket that is not visible from the outside.
https://prcdn.freetls.fastly.net/release_image/2439/1637/2439-1637-742308c284b6cab69eaab96f56a42f37-1440×1800.jpg [Vivace] Nylon 2-Way Shoulder Bag S 83,600 yen (tax included) Image
URL: https://prcdn.freetls.fastly.net/release_image/2439/1637/2439-1637-1f4025b23c038ba5a69ff0549abe3d54-1440×1800.jpg [Vivace] Nylon 2-Way Shoulder Bag M 88,000 yen (tax included) Please come and see it at HIROFU shops nationwide or online store. 【Product Information】 ■ Online Store: 【Social Media】 ■ Instagram
@hirofu_official ■ LINE https://lin.ee/JScHdm2 【 Brand Concept 】 HIROFU’s concept is simple, minimal, and contemporary. Since its founding in 1978, HIROFU has continued to create shoes, bags, accessories, and other products that utilize the texture of materials. We offer timeless products that prioritize quality, hoping that our customers will enjoy them for many years to come, regardless of trends. -Name: HIROFU Co., Ltd. (Subsidiary of World Group Co., Ltd.) -Representative: Yoshiko Sasaki -Address: 5F KD Minami-Aoyama Building, 3-1-31 Minami-Aoyama, Minato-ku, Tokyo 107-0062 World Corporate Website: https://corp.world.co.jp/ World Group Official Online Store: https://store.world.co.jp/ More details about this release *This email has been sent automatically, so please do not reply. Press Release Download