Mayumasa, a Japanese bag brand that combines functional beauty and design, will exhibit for the first time at NY NOW 2025, the largest lifestyle exhibition in North America, held in New York.

Mayumasa, a Japanese bag brand combining functional beauty and design, will exhibit for the first time at NY NOW 2025, North America’s largest lifestyle exhibition, held in New York. ​ First Spike Co., Ltd. Press Release: July 31, 2025 To Members of the Media “Mayumasa,” a Japanese bag brand that combines functional beauty and design, will exhibit for the first time at “NY NOW 2025,” North America’s largest lifestyle exhibition, held in New York. New shoulder bags also available for preview. We bring to the world the “ease of loading and unloading luggage x the beauty of a spring-loaded opening” we’ve cultivated through our patented technology and Good Design Award-winning backpacks.
https://prcdn.freetls.fastly.net/release_image/95661/1/95661-1-924d64a13f63afa145bacb7499457877-1920×1005.png First Spike Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture; Representative: Kazuho Sakamoto), which develops lifestyle brand planning, will exhibit its bag brand “mayumasa” for the first time at “NY NOW Summer 2025,” to be held in New York from August 3rd to 5th, 2025. In addition to the “Banepaka Backpack,” which is equipped with the patented “Banepaka Function” and has won a Good Design Award, we will also be unveiling the “Banepaka Shoulder Bag,” which is equipped with the same function, for the first time in Japan. The unique mechanism, which automatically opens the top by simply opening the zipper, combines ease of loading and unloading luggage with structural beauty. We will convey the “beauty of opening,” which is filled with mayumasa’s philosophy of “transforming movement itself into the wearer’s unique style.” ▼Bag brand “mayumasa” Brand site:
https://mayumasa.com/ ◆About the Japanese bag brand “mayumasa”
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https://prcdn.freetls.fastly.net/release_image/95661/1/95661-1-c6333925f885b447b1a0fb2d923eb45a-1920×1005.png Mayumasa was born from the idea of “transforming travel itself into the wearer’s unique style.” It all started with a small gesture: my mother constantly searching through her bag. Expanding from this original concept and developing it into a stylish product, a one-of-a-kind backpack was born that combines functionality and design. It is popular not only with active and discerning women, but also with unisex customers who feel that ordinary backpacks are not enough. It provides an experience where you can smartly take out what you need for your commute or daily travels, and has been praised for its visibility and ease of use, winning it a Good Design Award. ◆Patented “Banepaka” technology – an automatic opening function born from a uniquely Japanese concept
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https://prcdn.freetls.fastly.net/release_image/95661/1/95661-1-aeeb4a08b9c79719ad821fcd5453a5d0-1920×1005.png Banepaka is the nickname for an automatic opening function using a spring structure developed exclusively by mayumasa and awarded Patent No. 6675726. Simply open the zipper and the opening opens by itself at a 90-degree angle, allowing you to see your entire contents at a glance while also providing the convenience of smoothly taking out what you need. This function streamlines your daily movements, whether you’re taking out your wallet or cards on the train during your commute, or taking out your PC at a cafe and wanting to start working right away. The beauty of the structure itself and the quiet sensibility that resides in its movement truly embody the “poetry of products” that is so characteristic of Japan. ◆“NY NOW Summer 2025” exhibition background and overview
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https://prcdn.freetls.fastly.net/release_image/95661/1/95661-1-0a779992139065ea7f3a399be238772e-1920×1005.png NY NOW Summer 2025 is North America’s largest lifestyle exhibition, showcasing high-quality design products across a wide range of categories, including interior design, apparel, accessories, and wellness. mayumasa has seen an increase in purchases from tourists visiting Japan domestically, and has received positive feedback that its unique style is resonating in overseas markets as well. This exhibition marks the first step in spreading its “functional beauty”, which is valued across the three axes of lifestyle, fashion, and design, on the international stage, and in expanding contact with sales channels that resonate with the brand. At the venue booth, we plan to display the actual Spring Pack Backpack, samples showing its internal structure, and the spring mechanism itself. Exhibition Name: NY NOW Summer 2025 Dates: August 3rd (Sun) – 5th (Tue), 2025 Venue: Jacob K. Javits Convention Center (New York, USA) Booth No.: 1405 Official Website: https://nynow.com/ ◆First unveiling of the new “Banepaka Shoulder Bag”
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https://prcdn.freetls.fastly.net/release_image/95661/1/95661-1-4a23778b8cf03b512f625f6a6b21a7aa-1920×1005.png At this exhibition, mayumasa will debut its first shoulder-type bag, the “Banepaka Shoulder,” in New York ahead of its Japan debut. This new model incorporates the lightweight Banepaka structure for a style that blends more seamlessly into everyday life. The body is made of the same high-quality polyester oxford as the backpack, and is available in sophisticated monotone colors of black, navy, and gray. Its exquisite size, perfect for fitting a 500ml bottle, allows users to experience the Banepaka function more easily. By first introducing the “functional beauty” nurtured in Japan to New York, a city with a strong sense of fashion in the lifestyle and design fields, mayumasa is strategically positioned for expansion into overseas markets. ◆Future outlook Using our participation at NY NOW as a springboard, we will further strengthen our presence in overseas markets. By gaining greater exposure overseas, we will widely disseminate the brand’s unique identity and “functional beauty” and explore new sales channels and partnership possibilities. Meanwhile, in Japan, we will continue to expand our presence primarily in select shops, lifestyle stores, and design shops, aiming to promote our products as a part of the everyday lives of as many people as possible. We also welcome encounters with partners who can help us expand the brand’s worldview through pop-ups and collaborations, both domestically and
internationally. Mayumasa’s philosophy is to “transform mobility itself into the owner’s unique style,” and we will co-create an expanding worldview centered on empathy. ◆Company Profile Image
URL: https://prcdn.freetls.fastly.net/release_image/95661/1/95661-1-fdb2d3d045df81999513638dd45a07da-1920×1005.png Company Name: First Spike Co., Ltd. Representative: Sakamoto Kazuho Location: Naka-ku, Yokohama, Kanagawa Prefecture Business: Planning and management of the bag brand “mayumasa” and brand planning and support in the lifestyle field Mayumasa brand site:
https://mayumasa.com/ Official company website: https://1spike.com/ ◆Contact for inquiries regarding this matter Mayumasa Customer Support Email: info@1spike.com More details about this release *This email has been sent automatically, so please do not reply. Press Release Download Copyright ©
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