[FEILER JAPAN Co., Ltd.] Second collaboration between elementary school students and FEILER, a brand of traditional German chenille textiles. Odaiba Gakuen, a Minato Ward integrated elementary and junior high school, announces the “Blue Sea” project to promote the importance of protecting the marine environment.
Feiler Japan Co., Ltd. Press Release: August 1, 2025 The second collaboration between elementary school students and FEILER, a brand of traditional German chenille textiles, has been announced. Odaiba Gakuen, a Minato Ward integrated elementary and junior high school, and the “Blue Sea” project, which promotes the importance of protecting the marine environment, have been announced.
https://prcdn.freetls.fastly.net/release_image/30941/160/30941-160-60cde00e506bb52771b7930596c76f93-3333×2500.jpg Feiler Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Naohisa Yagi) is pleased to announce the “Blue Sea” project, co-created with sixth-grade elementary school students at Odaiba Gakuen, a Minato Ward elementary and junior high school located right next to the sea in Odaiba. The school wants to share the importance of protecting the marine environment, a lesson the children have learned through ocean-related and other unique learning experiences. The project aims to spread awareness of this importance through FEILER handkerchiefs. At FEILER, we aspire to bring color to the lives of many people through our brand’s empathetic value of “driving emotion.” As part of our social contribution activities, we are collaborating with elementary school students for the second time, following on from last year. The “Blue Sea” Project handkerchiefs are scheduled to be sold at Odaiba Gakuen, a Minato Ward public elementary and junior high school, in November 2025, as well as at Feiler’s flagship store, Feiler Ginza Main Store, and the official Feiler online shop (https://feiler.jp). Details such as the release date and retail locations will be announced in a separate press release once they are decided. Project introduction FEILER and Odaiba Gakuen, a Minato City public elementary and junior high school, launched the “Blue Sea” project in February 2025. The fifth-graders at the time experienced “nori seaweed making” throughout the year, which strengthened their desire to protect the beautiful oceans that can produce delicious nori forever. Wanting to share this feeling, the teacher in charge conducted extensive research and received an offer from FEILER, a German chenille brand known for its high-quality and beautiful designs, to fulfill the children’s wishes.
https://prcdn.freetls.fastly.net/release_image/30941/160/30941-160-e8f703e67d386c28369a62400b5e0452-3333×2500.jpg For this project, the children not only came up with handkerchief designs, but also had the opportunity to learn from Feiler Japan employees about how products are made, as well as about brand business and marketing. Afterwards, the children participated in a special class where they presented their designs and concepts. Each Feiler design has a name and a story. For this project, we worked with the children to come up with names and stories for the handkerchiefs, and even created original packaging to make them special. Three special classes have been held so far, and production of the handkerchiefs has now begun in Germany. After this, the children will receive lessons on sales basics and role-playing from FEILER Japan employees in preparation for their sales experience at the FEILER Ginza flagship store in November 2025.
https://prcdn.freetls.fastly.net/release_image/30941/160/30941-160-0d11d23c0ec1188d99012459856682e2-3333×2500.jpg Design concept
https://prcdn.freetls.fastly.net/release_image/30941/160/30941-160-17e128f7d62f4f1d56dab69a094a642a-3333×2500.jpg The design concept of the handkerchiefs for the “Blue Sea” project of Odaiba Gakuen, a Minato Ward public elementary and junior high school, is to communicate the importance of protecting the marine environment, a message that is felt by children who are always close to the sea of Odaiba and who learn about the ocean throughout the year. The design proposals presented by the eight teams embodied the children’s wishes, incorporating Odaiba’s beaches, the beautiful ocean colors that change over time, waves expressed in gradations, and above all, a story of sea creatures, children on land, and little adventurers working together to protect the ocean. Impressed by the children’s creative ideas, the designers at Feiler Japan Co., Ltd. combined elements of the eight teams’ designs to complete one design. Product introduction
https://prcdn.freetls.fastly.net/release_image/30941/160/30941-160-8730a3f361c563668a6c86af372deb6d-3333×2500.jpg The handkerchiefs for the “Blue Sea” project of Odaiba Gakuen, a Minato City integrated elementary and junior high school, are called “Odaiba Gakuen Blue Sea.” The story tells a heartwarming story of children who empathize with the passion of two characters, Ruby the clownfish and Coco the sea turtle, who are created by the children themselves, and how they work together to protect the marine environment. Please enjoy this piece, filled with children’s ideas and wishes. The handkerchiefs come with three border colors: white, turquoise blue, and pink, and come in original packaging. ODAIBA GAKUEN BLUE SEA ODAIBA GAKUEN BLUE SEA Ruby the clownfish and Coco the sea turtle want to help the coral reefs suffering from the increasing amount of marine debris. They muster up their courage and step onto land. There, they met some human children and listened to their story. The kind-hearted children promised to work together to protect the marine environment. Eventually, the beautiful blue ocean was restored. A story about little adventurers on land and sea who protect the big ocean. #OdaibaGakuen #ProtectingtheMarineEnvironment “Odaiba Gakuen Blue Sea” ■Handkerchief ¥2,750 each (tax included) Size: Approximately 25 x 25 cm Border colors: 3 options (white, turquoise, pink) Original packaging Release Date Scheduled for release in November 2025 Retailers Odaiba Gakuen, a Minato City integrated elementary and junior high school: In-school sales, etc. Feiler: Feiler Ginza Main Store (4-4-1 Ginza, Chuo-ku, Tokyo), Feiler Official Online Shop (https://feiler.jp) *We will release further details as soon as they are decided. Introduction to Odaiba Gakuen, a Minato City Municipal Elementary and Junior High School
https://prcdn.freetls.fastly.net/release_image/30941/160/30941-160-63c87cd673b8b441e623cb0ce6aba181-3333×2500.jpg In April 1996, in conjunction with the development of Odaiba as Tokyo’s waterfront subcenter, Koyo Elementary School, Koyo Junior High School, and Nijinohashi Kindergarten opened on the same campus. In 2010, the school changed its name to Odaiba Gakuen, a Minato Ward integrated elementary and junior high school, and remains so to this day. Next year marks the 30th anniversary of its founding. Our educational goals are “kind and compassionate people, independent thinkers and learners, and physically and mentally healthy people.” As a Minato Ward integrated elementary and junior high school, we organize and implement a consistent nine-grade curriculum to enrich the school life of each student, foster a harmonious “zest for life” that combines virtue, intellect, and physical strength, and promote the creation of a school that students can be proud of. Odaiba Gakuen is the only school in Tokyo with the ocean right in front of it. Activities take advantage of Odaiba’s natural environment, including beach seine fishing, seaweed making, and beach volleyball lessons. Through environmental learning, children develop a desire to protect the ocean.
https://prcdn.freetls.fastly.net/release_image/30941/160/30941-160-242af0a3738e0b750a24ea90c16e324b-3333×2500.jpg At the entrance on the first floor, you’ll find the Odaiba Aquarium, created by children and showcasing fish from the ocean around Odaiba. Anyone, including school visitors, can view the exhibits. Failor introduction
https://prcdn.freetls.fastly.net/release_image/30941/160/30941-160-a373199b01bfabb22081a7ddf52522cb-3333×2500.jpg FEILER (Hohenberg, Germany; founded in 1948) is a leading lifestyle brand of chenille weaving. It combines creativity and ingenuity with the traditional chenille weaving craft of Germany’s Bavarian region to create a wide range of products for a high-quality lifestyle, including handkerchiefs, interior cloths, pouches, and bags, all in beautiful colors and patterns and with a soft texture. The high quality of FEILER products is passed down through the generations as a part of family history, and continues to be loved across generations and eras as heartfelt gifts for loved ones. And the feeling you get when choosing a handkerchief from over 200 vibrant designs. The excitement you feel when you happen to pick up a soft pouch in your everyday life. Because FEILER can be carried anywhere, it can always awaken the excitement that everyone has. Our brand message, “The heart can always dance,” embodies our desire to bring color to the lives of many people by “driving the senses.” ◆Feiler brand site
https://www.feiler-jp.com/ ◆Feiler Official Online Shop
https://feiler.jp ◆Official Instagram/X ＠feiler_jp FEILER JAPAN Co., Ltd. http://www.feiler-jp.com/feilerjapan/ FEILER JAPAN Co., Ltd. (headquarters: Shibuya-ku, Tokyo), a Sumitomo Corporation subsidiary, imports, plans, and sells products from the German luxury textile brand “FEILER.” 97 FEILER stores in Japan (including 16 FEILER gift concept shops “LaBally by FEILER” and 14 factory outlet stores) (as of August 1, 2025)
This article was partly generated by AI. Some links may contain Ads. Press Release-Informed Article.