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» ABC-Mart Co., Ltd. ABC-MART Let’s go out with dinosaurs this summer vacation! HAWKINS x “Gakken’s Illustrated Book LIVE Dinosaur” Third Collaboration “MACH DINO”

ABC-Mart Co., Ltd. ABC-MART Let’s go out with dinosaurs this summer vacation! HAWKINS x “Gakken’s Illustrated Book LIVE Dinosaur” Third Collaboration “MACH DINO”

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【ABC-MART Co., Ltd.】 【ABC-MART】Let’s go out with dinosaurs this summer vacation! HAWKINS x “Gakken Illustrated Encyclopedia LIVE Dinosaurs” Third Collaboration “MACH DINO” ​
ABC-Mart Co., Ltd. Press Release: August 1, 2025 [ABC-MART] Go out with dinosaurs this summer vacation! HAWKINS x “Gakken’s Illustrated Encyclopedia LIVE Dinosaur” Third Collaboration: “MACH DINO” Available at ABC-MART stores nationwide and the official ABC-MART online store from Thursday, August 7, 2025. Novelty campaigns and pop-ups at select stores will also be held. ABC-Mart will release the “MACH DINO” collaboration sneakers, which were popular last year, at ABC-Mart stores nationwide and the official ABC-Mart online store from Thursday, August 7th. This marks the third collaboration between HAWKINS and Gakken Inc.’s “Gakken Illustrated Encyclopedia LIVE Dinosaurs.” Also, starting on the same day, a novelty campaign will be held for purchasers, and specially wrapped special corners will be set up in some stores. ●Special site:
https://www.abc-mart.net/shop/e/e24FWDINO_x3/
https://prcdn.freetls.fastly.net/release_image/74055/535/74055-535-ef4d4e26bb433b45f870c7dadb7219cc-960×400.jpg ■About the “Gakken Illustrated Encyclopedia LIVE Dinosaurs”
Collaboration This is the third special collaboration between HAWKINS and Gakken’s Illustrated Encyclopedia LIVE Dinosaurs, following the release of “MACH DINO” in October 2024 and “DINO SANDAL” in May 2025. This latest sneaker is a collaboration between the “Mach GT” series of kids’ sneakers designed to withstand even the most demanding activities, and the “Dinosaur Encyclopedia.” The “MACH DINO” sneakers, packed with special designs and features that will tickle the child’s heart, have been redesigned while retaining their functionality. These collaborative sneakers are impressive, incorporating the
characteristics of four popular dinosaurs, including Tyrannosaurus and Triceratops, into their design. The shoe body features an illustration of dinosaur claw marks, and the strap is decorated with footprint icons for each dinosaur, making these sneakers a must-have for dinosaur lovers. What’s more, a light on the side of the outsole illuminates with every step, ensuring safety even on dark streets at night. In addition to their stylish design, these sneakers are also highly functional, featuring a removable and washable insole and a mesh upper and lining that reduces stuffiness. In addition, this collaboration will include exclusive stickers for purchasers, as well as a campaign where select stores will set up special booths to hand out limited edition shopping bags. <Point> ●Removable insole The insole, featuring an impressive dinosaur design, will lift your spirits not only when you put them on, but also when you take them off and put them away. It’s also removable, so you can remove it and clean it if you sweat, keeping it clean.
https://prcdn.freetls.fastly.net/release_image/74055/535/74055-535-43e902c6acaeecd31078e8c0db33b89b-615×605.png ●Outsole that lights up with every step The outsole is equipped with lights reminiscent of dinosaur eyes. They light up with every step, so you can wear them safely even on dark streets at night.
https://prcdn.freetls.fastly.net/release_image/74055/535/74055-535-1ac29aba1aa65eef72372eedc9b4807b-2190×552.png ●Inbox with illustrated encyclopedia cover printed on it As a special collaboration exclusive, the inbox features the cover image of “Gakken’s Illustrated Encyclopedia LIVE Dinosaurs”! It’s a design that’s fun to look at.
https://prcdn.freetls.fastly.net/release_image/74055/535/74055-535-af5d339f206d2b5a04e01a12ea1ce3c6-561×792.png ■ Novelty campaigns and pop-up campaigns for purchasers will be implemented. Original stickers will be distributed to customers who purchase HAWKINS “MACH DINO” at ABC-MART stores nationwide. In addition, starting Thursday, August 7th, a special corner with specially wrapped stickers will be set up in select stores. Customers who make a purchase at participating stores will receive the stickers in a shopper with an exclusive design exclusive to the pop-up store on a first-come, first-served basis. 【Novelty Campaign Overview】 Image
URL: https://prcdn.freetls.fastly.net/release_image/74055/535/74055-535-9df9a8158546a9146ddef82e43df33b1-1240×874.jpg [Original Sticker Design] Campaign Bonus: Original Sticker Eligible Product: HAWKINS “MACH DINO” Eligible Period: Thursday, August 7, 2025 – Participating stores: ABC-MART stores and online store *One gift card will be distributed for each eligible item purchased. *The number of gifts is limited. This offer will end once all gifts have been distributed. *Stock of eligible products and number of bonuses may vary by store. [POP-UP store overview]
https://prcdn.freetls.fastly.net/release_image/74055/535/74055-535-a689ffab374da2421783d890130e950d-237×189.jpg [Limited Edition Shopper Design] Campaign Benefit: Limited-edition Shopper Eligible Product: HAWKINS “MACH DINO” Eligible Period: Thursday, August 7, 2025 – Participating stores: Please check the special website. *Online store is not included. *Only available to customers who purchase kids’ shoes. *Design cannot be selected. *This offer is on a first-come, first-served basis and will end once stock runs out. Thank you for your understanding. ■Product overview Image
URL: https://prcdn.freetls.fastly.net/release_image/74055/535/74055-535-9065c8e83ca6eb7c37c9e43f3cce432f-1500×1500.jpg
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https://prcdn.freetls.fastly.net/release_image/74055/535/74055-535-a8af6fbde0ff28f8185ec28029d53e69-1500×1500.jpg Price: ¥5,390 (tax included) Color (from left): TYRANNOSAURUS/B, SPINOSAURUS/N, STEGOSAURUS/B, TRICERATOPS/Y Size: 16.0cm~20.0cm (0.5cm increments) ■“Gakken Illustrated Book LIVE” About “Dinosaurs” “Gakken’s Illustrated Encyclopedia LIVE Dinosaurs New Edition” Price: ¥2,640 (tax included) Publication date: June 23, 2022 Publisher: Co., Ltd. Gakken Gakken Publishing Site:
https://hon.gakken.jp/book/1020518400 Gakken’s Illustrated Book LIVE Official Site: https://zukan.gakken.jp/live/ Introducing approximately 420 species of dinosaurs and other creatures! Extinct dinosaurs are recreated with high-resolution, stunning illustrations. There are also plenty of columns and special features covering the latest information on dinosaurs. Use your smartphone to enjoy AR with 3D CG dinosaurs popping out. It also comes with videos that can be viewed on DVD or smartphone, making it the definitive dinosaur encyclopedia. Image
URL: https://prcdn.freetls.fastly.net/release_image/74055/535/74055-535-76077d35c12c143dabfbbf2f80903dc0-612×822.jpg ■Company profile Company Name: ABC-Mart Co., Ltd. Representative: Minoru Noguchi Address: 48th floor, Azabudai Hills Mori JP Tower, 1-3-1 Azabudai, Minato-ku, Tokyo 106-0041 Established: June 6, 1985 Business: Retail of shoes, clothing, miscellaneous goods, etc.; product planning, manufacturing, and sales of shoes
https://prcdn.freetls.fastly.net/release_image/74055/535/74055-535-b3e344320cdd85e002070aabc5e53ad4-525×460.png Phone: 0120-936-610 Business Hours: 10:00-17:00 (Weekdays, Monday to Thursday) Press release attachments

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