【Stripe International Inc.】 【Maison de FLEUR】First event to
commemorate “Hana” (flower) on August 7th, “Maison de FLEUR Day” will be held! The floral-focused “JOUR des FLEUR” collection will be released on Thursday, August 7th.
Stripe International Inc. Press release: August 1, 2025 To Members of the Press [Maison de FLEUR] “Maison de FLEUR Day,” the first event celebrating “flowers” on August 7th, will be held! The “JOUR des FLEUR” collection, featuring flowers, will be released on Thursday, August 7th. ~Bookmarks with messages of gratitude and exclusive LINE wallpapers are also available as gifts~
https://prcdn.freetls.fastly.net/release_image/36659/990/36659-990-e078fdec07da81b9d49ef7a6fba670d0-1100×550.jpg Maison de FLEUR, a brand developed by Stripe International Inc. (Headquarters: Okayama City, Okayama Prefecture; President and CEO: Masashi Kawabe), will be holding a limited-time event, “Maison de FLEUR Day,” starting on Thursday, August 7th at Maison de FLEUR stores nationwide and on its own e-commerce site, STRIPE CLUB. Maison de FLEUR, whose brand name “FLEUR” means “flower” in French, will hold its first special event, “Maison de FLEUR Day,” celebrating August 7th, a day filled with flowers. The event will center around the release of the limited-edition collection “JOUR des FLEUR,” as well as various other events, including the distribution of message bookmarks and smartphone wallpapers. “JOUR des FLEUR” offers a total of seven floral-themed bags featuring a variety of designs, including prints, tapestry tapestries, and three-dimensional motifs. One of the highlights is a bag designed with the rose and hydrangea motifs that symbolize Maison de FLEUR, under the supervision of popular flower shop Hibiya Kadan, with which the brand collaborated for the first time this spring. Crafted from elegant textiles woven by French tapestry manufacturer ART DE LYS, this special bag comes in two styles: tote and shoulder bag. We also have a wide variety of bags featuring flowers, including a gorgeous large rose motif bag and an original quilted bag featuring delicate small flowers and ribbons. The designer’s thoughts and the background behind this collection will be published on our official blog, so please take a look. On “Maison de FLEUR Day,” customers who purchase products at Maison de FLEUR stores nationwide will receive an original bookmark with a handwritten message on a first-come, first-served basis. Additionally, customers who register for the brand’s official LINE account will receive an original wallpaper. In addition, from Friday, August 1st to Thursday, August 7th, we’ll be holding a follow and like campaign on Maison de FLEUR’s official Instagram, where four lucky winners will be entered into a lottery to win a selected “JOUR des FLERU” product. Be sure to check out the brand’s official Instagram for this opportunity. Enjoy “Maison de FLEUR Day,” where we gently bring “memories of flowers” into your daily life through items that embody the stories of flowers and memorable experiences. ■『Maison de “FLEUR Day” Overview Date: Thursday, August 7th *Online sales open at 12:00 PM on the same day Location: Maison de FLEUR stores nationwide, the company’s own online store “STRIPE CLUB” (https://stcl.page.link/USPF), ZOZOTOWN Contents: Release of the “JOUR des FLEUR” collection, distribution of
LINE-exclusive wallpapers, and a gift of a bookmark with a message. ■ “JOUR des “FLEUR” Collection Item Details *All prices include tax
https://prcdn.freetls.fastly.net/release_image/36659/990/36659-990-12b83ba249a110e632895301b7999525-1500×1800.jpg (Left) Hibiya Kadan Collaboration Gobelin Square Tote Price: ¥13,200 (Right) Hibiya Kadan Collaboration Gobelin Shoulder Bag Price: ¥12,100
https://prcdn.freetls.fastly.net/release_image/36659/990/36659-990-6b3bd2ea1fbbc18b2e49d2b9e7c15d5c-1500×1800.jpg Rose Shoulder Bag Color: Pink/Ivory Price: ¥11,000
https://prcdn.freetls.fastly.net/release_image/36659/990/36659-990-58d8e5d932693119d7d82e6dc108e538-1500×1800.jpg (Left) Flower Garden Print 2-Way Square Tote Color: Pink/Black Price: ¥9,900 (Right) Flower Garden Print Square Tote Color: Pink/Black Price: ¥11,000
https://prcdn.freetls.fastly.net/release_image/36659/990/36659-990-46fdf5502c6148b7ed2c95762647d2d0-1500×1800.jpg (Left) Flower Ribbon Print Square Tote Bag Color: Red/Lavender Price: ¥7,300 (Right) Flower Ribbon Print 2-Way Boston Bag Color:
Red/Lavender Price: ¥8,800 ■Bookmark with Handwritten Message Gift Overview Starting Thursday, August 7th, customers who purchase products at Maison de FLEUR stores nationwide will receive an original bookmark with a handwritten message from a staff member on a first-come, first-served basis. *Quantities are limited at each store, so while supplies last, stocks will be gone. ■ Maison de FLEUR Official LINE Exclusive Original Wallpaper Distribution Overview Register for the official Maison de FLEUR LINE account to receive a limited edition “Maison de FLEUR Day” wallpaper. Distribution period: August 7th (Thursday) to August 17th (Sunday) Distribution URL: https://stcl.page.link/QCdF ■Maison de FLEUR Official Instagram Giveaway Campaign Overview From Friday, August 1st to Thursday, August 7th, Maison de Four lucky winners will be chosen by lottery from those who follow the official FLEUR Instagram account (@maisondefleur_press) and “like” the campaign post to win the “JOUR des FLERU series.” Please check the official Instagram for more details.
https://prcdn.freetls.fastly.net/release_image/36659/990/36659-990-02b52627c80c9b31b61d4a22cc2e960b-595×736.jpg Message “Bookmark”
https://prcdn.freetls.fastly.net/release_image/36659/990/36659-990-d505a7b5205478a8f6b3349076d654e8-1081×1362.jpg Wallpaper
https://prcdn.freetls.fastly.net/release_image/36659/990/36659-990-cfb529f9273281619a6cba0f684a0208-1080×1351.jpg ■ “Maison de FLEUR Day” BLOG The official “STRIPE CLUB” blog will be featuring a special reveal of the designer’s thoughts and the creative background behind this collection. We’ll share the story of how Maison de FLEUR’s “memories of flowers” took shape. Publication URL: https://stcl.page.link/wR21 *Scheduled to be released sequentially from Sunday, August 3rd Copyright ©
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