MEN’S BIGI 50th Anniversary Project – Special visuals featuring actor Takayuki Yamada and others revealed for the first time & luxurious collaboration project announced

MEN’S BIGI 50th Anniversary Project – First Reveal of Special Visual Featuring Actor Takayuki Yamada and Others & Announcement of Luxury Collaboration Plan by ​
BIGI Inc. Press Release: August 1, 2025 MEN’S BIGI 50th Anniversary Project – First Look at the Luxury Collaboration Plan and Special Visuals Actor and photographer Masanobu Ando weaves a 50th anniversary worldview. Special visuals and collaboration projects featuring actor Takayuki Yamada, as well as information on pop-up events, are all revealed at once.
https://prcdn.freetls.fastly.net/release_image/54099/35/54099-35-96525a5880e22a9211b5b49246c0fb30-1702×1258.jpg Featured guests included founder Takeo Kikuchi, stylist Atsushi Okubo, actor Takayuki Yamada, Shinsuke Nakata of Unlikely, and MEN’S BIGI director Toshiyuki Suzuki. MEN’S BIGI, a men’s apparel brand developed by BIGI Inc. (Headquarters: Meguro-ku, Tokyo; President and CEO: Hitoshi Nakano), will celebrate its 50th anniversary in October 2025. To commemorate this, the company is launching an anniversary promotion called “BEGIN THE BIGI.” This promotion will involve a variety of initiatives that connect the brand’s past and future, including the release of visuals shot by actor and photographer Masanobu Ando, the development of collaborative items with founder Takeo Kikuchi and Shinsuke Nakata of Unlikely, and the holding of pop-up events across the country. ■Collaboration project with founder Takeo Kikuchi
https://prcdn.freetls.fastly.net/release_image/54099/35/54099-35-f0ced81b224566924050e6cc490b6262-3900×2600.jpg A selection of iconic items and particularly meaningful designs from the brand’s archives from its early days. This collaboration marks Takeo Kikuchi, who founded MEN’S BIGI in 1975 and led the brand until 1983, once again being involved with the brand after nearly 40 years. Rather than simply reproducing the atmosphere and style of the 70s and 80s, the collection will reconstruct them from a modern perspective, passing on Men’s Bigi’s identity to the next generation and redefining the brand’s core style. ■Collaboration project with Unlikely’s Shinsuke Nakata
https://prcdn.freetls.fastly.net/release_image/54099/35/54099-35-cfa378ceea96b030b17c6f1926c8c7f6-3900×2600.jpg A one-of-a-kind lineup that blends the mood of the 1980s with a modern vibe and Nakata’s sensibility. A collaboration project with Shinsuke Nakata of “Unlikely” will also be introduced. Reinterpreting the mood of the 1980s with a modern sensibility, this collection offers a new style of “everyday wear” that combines vintage and modern elements. ■Special visual by actor and photographer Masanobu Ando released Special visuals commemorating the 50th anniversary, shot by actor and photographer Masanobu Ando, have been released. Models include founder Takeo Kikuchi, stylist Atsushi Okubo, actor Takayuki Yamada, Unlikely’s Shinsuke Nakata, and MEN’S BIGI director Toshiyuki Suzuki. The campaign visuals, featuring these models wearing collaboration items and captured through Ando’s unique perspective, symbolize the times and spirit. The visuals will be available on a special website. (https://store.mens-bigi.co.jp/50th)
https://prcdn.freetls.fastly.net/release_image/54099/35/54099-35-8a670b6592560d616bde96aa7a837f9a-1190×1783.jpg Founder: Takeo Kikuchi
https://prcdn.freetls.fastly.net/release_image/54099/35/54099-35-a688b98b0479eee3ed0a5761425098e3-1190×1783.jpg Stylist: Atsushi Okubo
https://prcdn.freetls.fastly.net/release_image/54099/35/54099-35-7acb81b826dbf9f6b341bfbfe36f3e61-1190×1783.jpg Actor Takayuki Yamada
https://prcdn.freetls.fastly.net/release_image/54099/35/54099-35-913e39ebe570e52ad6d6070967f91a9d-1190×1783.jpg Unlikely・Shinsuke Nakata
https://prcdn.freetls.fastly.net/release_image/54099/35/54099-35-d2587cacababcedce5e4c10f20a8992d-1190×1783.jpg MEN’S BIGI Director Toshiyuki Suzuki ■POP-UP Event Information Pop-up events will be held in various locations, featuring sales of collaboration items and a photo exhibition by Masanobu Ando. ■ Daikanyama T-SITE Garden Gallery Overview: Launch and sale of collaborative items with Takeo Kikuchi / Holding of a photo exhibition by Masanobu Ando ・Dates: Friday, September 12th, 2025 – Sunday, September 14th, 2025 ・Time: 11:00 AM – 8:00 PM (final day ends at 5:00 PM) ■ Shibuya PARCO – Overview: Launch and sale of Unlikely Shinsuke Nakata collaboration items / Masanobu Ando photo exhibition – Dates: Friday, September 19, 2025 – Wednesday, October 1, 2025 – Time: 11:00 – 21:00 ■ Roppongi Hills “Hills Box” – Overview: Sale of collaborative items by Takeo Kikuchi and Shinsuke Nakata / Masanobu Ando photo exhibition – Dates: Saturday, September 27, 2025 – Sunday, October 26, 2025 ・Hours: 11:00 – 20:00 ■50th Anniversary Special Web Page Released Under the key message of “BEGIN THE BIGI,” we cherish the history and traditions we’ve cultivated over the past 50 years while expressing MEN’S BIGI’s new challenges on this page. The special page offers a wealth of exclusive content that can only be found here. 50th Anniv. Special site ​ ■Flagship store opening in Yurakucho To mark the 50th anniversary, we plan to open a flagship store in Yurakucho as a new base for the brand. (Details about the interior, concept, and opening date will be officially announced at a later date.) 【About MEN’S BIGI】 Starting in 1973, when Takeo Kikuchi founded “BIGI MEN’S,” the company became independent as MEN’S BIGI Co., Ltd. in 1975. We have been at the forefront of Japanese men’s fashion since it first began to take off. In April 2025, we merged with Bigi Co., Ltd., the brand’s origins, and are continuing our legacy as we move forward to a new stage. ●MEN’S BIGI Official Instagram
https://www.instagram.com/mensbigi_official/ ●MEN’S BIGI Official YouTube https://www.youtube.com/@mensbigiofficial8548