PARCELLE Co., Ltd. PARCELLE JEWELRY Ehime Matsuyama Store August new products and events announced

PARCELLE Co., Ltd. [PARCELLE JEWELRY Ehime Matsuyama Store] Announces August New Products and Events ​
PARCELLE Inc. Press Release: August 2, 2025 [PARCELLE JEWELRY Ehime Matsuyama Store] August new products and events announced Colors that shine in the Seto Inland Sea summer – Exciting new jewelry and events
https://prcdn.freetls.fastly.net/release_image/139789/174/139789-174-e7b84dde9cd4eec0c4664c0c7dd5b0fd-1086×869.jpg PARCELLE JEWELRY Ehime Matsuyama Store (Iyotetsu Takashimaya Main Building 1st Floor Accessories Department) PARCELLE JEWELRY, a jewelry brand from Ebisu, Kyoto, has opened its directly managed store, “PARCELLE JEWELRY” in Matsuyama, Ehime. Jewelry Ehime Matsuyama Store (Iyotetsu Takashimaya) will be offering a wide variety of new jewelry and seasonal events in August. Colorful natural stones complement the light of the Seto Inland Sea. Delicate, dignified jewelry pieces blend seamlessly into the summer streets of Matsuyama Minatomachi. This month, we will be showcasing unique, one-of-a-kind pieces in conjunction with popular events like the “Stone Marche” and “Trunk Show.” Come and enjoy a memorable experience in store, adding color to Shikoku’s summer. NEW ARRIVALS ■Lien – Lien – Limited-Time Order Event A limited-time order event for “Lianne Earrings” will be held at the Purcell Jewelry Matsuyama store (Iyotetsu Takashimaya) for 15 days from Friday, August 1, 2025 to Thursday, August 17, 2025. “Lien” is a French word meaning “connection” or “fate.” Purcell has always cherished the encounters that arise between people through jewelry, and these earrings embody that sentiment. Crafted using the delicate technique of shank wrapping, the design allows the color and sparkle of the gemstones to softly spread with each movement, adding a touch of lightness to your summer outfit. While its size and price make it easy to wear every day, this piece highlights the meticulous handwork of skilled artisans, from welding the gold wire to shaping the hook. This time, we have 5 designs and 10 sets of loose stones available. This combination is exclusive to our Matsuyama store, and we also offer tailoring in 18K gold in addition to 10K gold. Come and enjoy discovering special jewelry that shines in the summer light in our store. Each piece is unique, so numbers are limited. Please feel free to ask our staff for details.
https://prcdn.freetls.fastly.net/release_image/139789/174/139789-174-a7538291f9a803ffede8c44010ccc9f3-1280×1280.jpg Lian: Starting at 39,600 yen (tax included) (10K Yellow Gold, 18K Yellow Gold, natural stone) ■Botanical Pinky Ring – Botanical Pinky Ring – New colors of the popular pinky ring from the “Botanical” series, which features a motif of fresh plant branches and leaves, will be available from Friday, August 1, 2025. The design, featuring a gradation of colorful colored stones and diamonds, is reminiscent of Matsuyama’s lush greenery. The gently undulating, knurled arms are adorned with 21 small leaves randomly arranged around their entire circumference. The milgrain detailing edging the leaves delicately sparkles with the movement of your fingers, creating a vibrant look from any angle. A pinky ring that adds a touch of elegance to even the most casual gesture. Feel the breath of craftsmanship as soon as you hold it in your hand.
https://prcdn.freetls.fastly.net/release_image/139789/174/139789-174-83e1c993ffa4ed2623ce891abdde0fa3-1080×1080.jpg botanical Pinky Ring: Starting at ¥96,800 (tax included) (K10YG, K10WG, natural stone) ■Birthday Pendant – Birthday Pendant – Since ancient times, it has been believed that the gemstone associated with one’s birth month bestows good luck and protection. At Purcell Jewelry, we offer “Birthday Pendants” that feature these birthstones. This timeless design is classic and designed for long-lasting enjoyment. The pendant top features delicate embellishments and a twisted screw chain, creating a simple yet detailed look. We also offer gorgeous variations with diamonds set in the stone setting or bail. Wear your birthstone, or choose one that appeals to you based on its color or meaning. This month’s birthstone, peridot, is associated with meanings such as happiness and hope. Come see the colorful and unique brilliance of birthstones at the Purcell Jewelry Ehime Matsuyama store. You’re sure to find a stone that resonates with you.
https://prcdn.freetls.fastly.net/release_image/139789/174/139789-174-a3a85052c6cb92e5790657fe3c5428db-1080×1080.jpg Birthday Pendant: Please ask our staff for the price (K10YG/K10WG, natural stone, diamond) ■Mille Gothic Rail – Mill Gothic Rail – The “rail setting” design has been reintroduced to Purcell Jewelry’s popular “Mill Gothic” series, a reinterpretation of antique jewelry from 100 years ago. The “rail setting” uses no prongs, but instead wraps around the gemstone with a rail-shaped base metal. The close contact between the stones creates a sense of unity, like a band of light, and a sophisticated sparkle. Another attractive feature is that it is less likely to snag, making it easy to wear daily. These rings come in three sizes: 1.0mm, 1.3mm, and 1.6mm. They lavishly feature up to 35 gemstones, making them the most glamorous of the series. They are available in a wide variety of colors, including white and brown diamonds, colorful diamonds, and sapphires ranging from single-tone to multi-colored. The “Milgothic Rail” features a dignified presence, with classic milgrain edging and the warmth of 9K gold. This is a rare model that is rarely available in stores. Don’t miss this opportunity to experience its beauty at our Matsuyama Minatomachi store. Image
URL: https://prcdn.freetls.fastly.net/release_image/139789/174/139789-174-3b767a16a5aa1acf946d656ae6bcb73a-1080×1080.jpg mill gothic Rail: Starting at ¥141,900 (tax included) (K9YG, K10WG, diamonds, natural stones) ■Original Jewelry Pouch – Original Jewelry Pouch – Starting Friday, July 25, 2025, we will also be distributing limited-edition “Original Jewelry Pouches” as a novelty item at our Ehime Matsuyama store. Inspired by the prestigious “hira-tsutsumi” (flat wrapping) style, this special pouch features the PARCELLE JEWELRY logo and is made of thick, fluffy crepe fabric. The case includes a secure part for fastening the ring, making it practical and safe for carrying around. The logo is printed on the surface in a three-dimensional style using letterpress printing, creating an elegant finish. Jewelry tends to get lost in bags, so this is a convenient, everyday accessory that allows you to carry it around discreetly. This case is also recommended for those who want to choose a ring to match their mood that day when traveling or going out. Enjoy comfortable jewelry time with your summer outfits. This novelty item will be given to customers who make a purchase during this period as a token of our appreciation. Please come to the store as soon as possible. [Novelty Distribution Period] July 25th (Friday) – August 31st (Sunday), 2025 *Quantities are limited, and the offer will end when supplies last. *Some products, such as earring backs and repair items, are excluded.
https://prcdn.freetls.fastly.net/release_image/139789/174/139789-174-fe2642d2371285d94658d65707c0132f-1080×1080.jpg Design inspired by a traditional Japanese fukusa (Japanese traditional cloth)
https://prcdn.freetls.fastly.net/release_image/139789/174/139789-174-920b84caa7a61450df01bb1e7464339b-1080×1080.jpg There’s also a ring cushion inside. JEWELRY EVENTS Purcell Jewelry Ehime Matsuyama Store will be holding an event in August where you can experience the profound charm of jewelry. “Stone marche” allows you to enjoy a once-in-a-lifetime encounter with materials, while “Trunk Show” offers a wide selection of new and one-of-a-kind items. Please come to our store and enjoy the unique seasonal opportunity to leisurely contemplate our jewelry in the Minatomachi atmosphere. *Please note that all events may be crowded and you may have to wait, so we recommend making a reservation. Please feel free to contact our staff in-store or call us at 089-948-2856 to make a reservation. *Please note that we cannot respond to Instagram DMs. *Business days and hours may change. Thank you for your understanding. ■Stone marche – August 2nd (Sat) and 3rd (Sun) Our popular “Stone Marche” event, where you can enjoy discovering natural stones, will be held again in August at our Ehime Matsuyama store. We will have a selection of approximately 100 loose stones perfect for the season, and you can enjoy creating one-of-a-kind custom jewelry for these two special days, unique to Purcell Jewelry. Once again, buyer and designer Yoko Miyamoto (@yoko_parcelle) will be in the store. She will carefully guide you through everything from selecting stones to proposing designs, even sketching them on the spot, based on your wishes and preferences. “I love stones, but I don’t know which one to choose.” “I want to find the gem that suits me.” This is an event you can participate in with confidence. You can check the image on a frame and we will create a one-of-a-kind piece of jewelry. In addition, customers who make a purchase during the event will receive a limited-edition “original jewelry pouch” as a novelty gift. Due to this popular event, we recommend making reservations in advance. This summer, come to Parcel Jewelry and enjoy a special connection with a special stone.
https://prcdn.freetls.fastly.net/release_image/139789/174/139789-174-244c7e2fc05013e75706bdc6e290271d-1080×1080.jpg August Birthstone: Peridot
https://prcdn.freetls.fastly.net/release_image/139789/174/139789-174-fb41b40247623e7a69acae50e613020e-1080×1080.jpg Tanzanite
https://prcdn.freetls.fastly.net/release_image/139789/174/139789-174-891501e82d704541f2fbdcfecdce9feb-1080×1080.jpg Custom illustrations (images) drawn on the spot
https://prcdn.freetls.fastly.net/release_image/139789/174/139789-174-cb37df30b5b4fc7654cf14e9bfbe005c-1080×1080.jpg Yoko Miyamoto ■Trunk Show – August 20th (Wednesday) and 21st (Thursday) Once a month, we hold a special two-day “Trunk Show,” where we stock the largest selection of jewelry in-store. This event, which tours Purcell Jewelry stores nationwide, brings together exclusive items, including new prototypes, limited-edition pieces, and jewelry set with loose stones. Purcell Jewelry Ehime Matsuyama store has introduced a new ring called “Pomme,” featuring a string of round-cut gemstones. The design features five stones, ranging in size from 3mm, 2.5mm, and 2mm, arranged in a gradation, with the stones beautifully held in place by the upper and lower prongs. A wide variety of options are available, including combinations of classic rubies, rose-cut diamonds, and colorful sapphires. Each piece is unique, so you’ll only see it for a moment. Be sure to stop by to find that special piece just for you.
https://prcdn.freetls.fastly.net/release_image/139789/174/139789-174-1468d207a2b1d199c65307974d67dede-3900×3900.jpg Pomme: Please ask our staff for prices (10K yellow gold, natural stone, diamond) Parcel Ehime Matsuyama Jewelry Store Purcell Jewelry Ehime Matsuyama opened on April 30, 2025, as the first permanent store in the Chugoku and Shikoku regions. In the calm atmosphere of Iyotetsu Takashimaya, you can browse a wide variety of one-of-a-kind jewelry featuring colored stones, diamonds, and pearls. There is also a seated consultation space, offering a relaxing atmosphere for both first-time customers and those wishing to take their time with their selection. In addition to our existing collection, our expert stylists will provide thorough guidance on everything from selecting loose stones to custom orders. ◯ Store Manager: Shidozawa (@ayaka_parcelle) ◯ Address: 1-1 Minatomachi 5-chome, Matsuyama City, Ehime Prefecture, 790-8587, Iyotetsu Takashimaya Main Building, 1st Floor, Accessories Department ◯ Telephone/Fax: 089-948-2856 ◯ Instagram:
https://www.instagram.com/parcelle_matsuyama/ ◯ Business Hours: 10:00 AM – 7:00 PM (Business days and hours may change) Jewelry that is close to your heart. PARCELLE JEWELRY Founded in 2013 as a small street-front store in Ebisu, Tokyo, PARCELLE JEWELRY’s concept is “jewelry that touches the heart.” Respecting the techniques of the good old days, each piece of jewelry is carefully crafted by Japanese artisans to add color to your everyday life. Currently, our jewelry is available at our Ebisu flagship store, Takashimaya department stores in Shinjuku, Yokohama, Kyoto, Osaka, and Iyotetsu (Matsuyama), Hanshin Umeda flagship store, Abeno Harukas, Daimaru Fukuoka Tenjin, Tsuruya Department Store, and other department stores and pop-up shops nationwide. ◯ Operating Company: PARCELLE Co., Ltd. | Parcel Co., Ltd. ◯ Representative Director: Kotoe Shinada ◯ Founded: 2013 (incorporated in 2015) ◯ Head Office: 5F, Osaki Building, 3-27-13 Shibuya, Shibuya-ku, Tokyo 150-0002 ◯ Corporate Website: https://parcelle.jp/ ◯ Instagram: https://www.instagram.com/parcelle_jewelry/ ◯ Official LINE: https://page.line.me/713ofhwa ◯ Online book:
https://www.xiaohongshu.com/user/profile/673ae7d800000001d02c69d ■Parcel Jewelry Official LINE now being sent out
https://prcdn.freetls.fastly.net/release_image/139789/174/139789-174-cd2b40d57fef43e396af216cf3645b28-540×540.jpg Purcell Jewelry also introduces the world of jewelry on its official LINE account. In addition to being the first to deliver information on new releases and events, we also have content that adds color to your everyday life, including columns related to gems and jewelry Purcel Jewelry, or Siftri and Jewelry Wallpapers that arrive every month. Please come using the above URL or the QR code on the left. We look forward to seeing you.
https://prcdn.freetls.fastly.net/release_image/139789/174/139789-174-83db7d1120abb515c1ea7626b8403a2f-720×1280.jpg Jewelry wallpapers (images) delivered every month
https://prcdn.freetls.fastly.net/release_image/139789/174/139789-174-2cefbc6fac6478e40ec00652a2b06c02-720×1280.jpg Jewelry wallpapers (images) delivered every month Details about this release *This email will be sent automatically, so please refrain from replying. Press Release Download