PARCELLE Co., Ltd. PARCELLE JEWELRY Shinjuku Store August new products and events announced

PARCELLE Co., Ltd. [PARCELLE JEWELRY Shinjuku Store] Announces August New Products and Events ​ Image
URL: PARCELLE Inc. Press Release: August 3, 2025 [PARCELLE JEWELRY Shinjuku Store] August New Products and Event Announced A variety of jewelry events featuring Lien custom orders, botanical rings, and other new summer items.
https://prcdn.freetls.fastly.net/release_image/139789/175/139789-175-3eba5e5a1e760f78ead8f44096d4d8b1-2880×1920.jpg PARCELLE JEWELRY Shinjuku Store (Shinjuku Takashimaya, 2nd floor) PARCELLE JEWELRY, a jewelry brand based in Ebisu, Tokyo, will be offering new jewelry and a variety of events in August at its directly managed store, PARCELLE JEWELRY Shinjuku Store (Shinjuku Takashimaya, 2nd floor). This is an opportunity to deeply immerse yourself in the charm of jewelry through new pieces that complement seasonal outfits, as well as our popular annual events, “Stone Marche,” “Trunk Show,” and “Caravan.” Focusing on one-of-a-kind pieces that highlight the delicate craftsmanship and individuality of natural stones, the event will also feature new pieces that complement seasonal outfits. This summer, come and enjoy discovering special jewelry in Shinjuku. NEW ARRIVALS ■Lien – Lien – Limited-Time Order Event For 15 days, from Friday, August 1, 2025 to Thursday, August 17, 2025, Purcell Jewelry Shinjuku will be hosting a limited-time order event for “Lien Earrings.” “Lien” is a French word meaning “connection” or “fate.” Purcell has always cherished the encounters and bonds forged through jewelry, and these earrings embody that sentiment. This design, made using the delicate technique of “shank wrapping,” carefully secures gemstones by twisting gold wire. With each movement, the piece unleashes a burst of color and sparkle, adding a touch of elegance to your summer outfit. The size and price range are just right for everyday wear, yet this piece showcases the meticulous handwork of skilled artisans, from welding the gold wire to tailoring the hooks. This time, we have 5 designs and 10 sets of loose stones available. Available exclusively at our Shinjuku store, we also offer tailoring in 18K gold in addition to 10K gold. Come and enjoy your encounter with one-of-a-kind jewelry that will bring the sparkle of summer to your ears in our store. Each piece is unique, so numbers are limited. Please feel free to ask our staff for details.
https://prcdn.freetls.fastly.net/release_image/139789/175/139789-175-060361a309b37bdb971c2b4b54a19150-1080×1080.jpg Lian: Starting at 39,600 yen (tax included) (10K Yellow Gold, 18K Yellow Gold, natural stone) ■Botanical Pinky Ring – Botanical Pinky Ring – Starting Friday, August 1st, a new pinky ring will be available from the “Botanical” series, which incorporates the beauty of nature into jewelry. A full eternity design featuring a flowing form reminiscent of a leaf, with diamonds and colored stones placed in exquisite balance. This ring combines playfulness and sophistication, offering a different look from every angle. The little finger, in particular, is located on the outermost part of the hand, making it an ideal piece for adding volume and presence. For this reason, this ring is designed with generous use of base metal and leaf lines that gently follow the contours of the finger, achieving both the wearing comfort and visual beauty unique to a pinky ring. While these rings give off a light impression, the delicate construction and profound design are even more appealing when worn on the finger. Please try them on in store and experience their comfort and presence for yourself. Image
URL: https://prcdn.freetls.fastly.net/release_image/139789/175/139789-175-5c023070f47d597eb0fe52d8b53f4885-1080×1080.jpg botanical Pinky Ring: Starting at ¥96,800 (tax included) (K10YG, K10WG, natural stone) ■Birthstone Pendant – Birthstone Pendant – New pendants featuring the birthstones of each of the 12 months have been released. Since ancient times, the birthstones assigned to each month have been believed to bring good luck and protection to those who wear them. At Purcell Jewelry, we have embodied this sentiment in these one-of-a-kind pendants. The setting surrounding the gemstone is delicately decorated for an antique look. The subdued brilliance of the metal further enhances the color of the gemstone, creating a classic look that is unique to Purcell. There are five designs in total. Choose from a variety of designs, including those with diamonds carved into the stone setting or bail, allowing you to choose the level of brilliance. All designs are unisex, so they can be enjoyed by people of all genders and ages. This series is recommended as a protective jewelry piece for yourself or as a gift for a special someone. Please come to the store and choose your favorite piece. [List of Stones Used] January: Garnet February: Amethyst March: Aquamarine April: Diamond Morganite May: Emerald June: Moonstone July: Ruby August: Peridot September: Blue Sapphire October: Opal and Pink Tourmaline November: Blue Topaz and Citrine December: Tanzanite
https://prcdn.freetls.fastly.net/release_image/139789/175/139789-175-60ad71bf1cbd4da50fa535eb5d93fa7f-1080×1080.jpg Birthday pendant: Please ask our staff for price (K10YG/K10WG, natural stone, diamond) ■Mille Gothic Rail – A new design has been added to Purcell’s signature “Mill Gothic” series. It’s called the “Mill Gothic Rail.” While at first glance it appears to be a simple straight ring, it’s a classic piece packed with craftsmanship in every detail. The edges of this ring, set with a “rail setting” that holds the stone on both sides, are adorned with milgrain. This delicate milgrain is applied by hand, one by one. While this is an extremely time-consuming technique, it creates the elegant appearance that is unique to Purcell. This time, we’re also offering rings featuring tiny 1.0mm diamonds and colored stones. The stones, selected and positioned with careful attention to even the slightest size differences, sparkle delicately in the light and exude a quiet presence. The prong-free rail setting is less likely to snag, making it ideal for everyday wear. This new piece, which embodies our craftsmanship, is finally available in stores after many years of production and adjustments. This is a piece that jewelry lovers will want to own. Stock is limited, so be sure to try it on in store soon.
https://prcdn.freetls.fastly.net/release_image/139789/175/139789-175-45dba76f6664291f7093a4e7fd8813c2-1080×1080.jpg mill gothic Rail: Starting at ¥141,900 (tax included) (K9YG, K10WG, diamonds, natural stones) ■Original Jewelry Pouch – Original Jewelry Pouch – Starting Friday, July 25th, we will be distributing a limited-edition “Original Jewelry Pouch” as a novelty gift. Inspired by the traditional “hira-tsutsumi” (flat wrapping) style, this special edition pouch features the PARCELLE JEWELRY logo and features a fluffy crepe fabric and an internal part that can hold rings in place, making it both practical and beautiful. The logo shape is printed
three-dimensionally on the surface using letterpress printing, resulting in a finish that is meticulous down to the smallest detail. This pouch allows you to carry your jewelry smartly, making it ideal for traveling, going out, or for those who like to change their rings to match their outfit of the day. It’s easy to find in your bag, making it a convenient novelty item that can be used daily. Enjoy the summer mood while spending comfortable time with your jewelry. This novelty gift will be given to customers who purchase products during this period as a token of our appreciation. Numbers are limited, so please come to the store early. [Novelty Distribution Period] July 25th (Friday) – August 31st (Sunday), 2025 *Quantities are limited, and the offer will end when supplies last. *Some products, such as earring backs and repair items, are excluded.
https://prcdn.freetls.fastly.net/release_image/139789/175/139789-175-1b613804dc208dd7b68a9db3cb0b3b21-1080×1080.jpg Design inspired by a traditional Japanese fukusa (Japanese traditional cloth)
https://prcdn.freetls.fastly.net/release_image/139789/175/139789-175-cef114a5294a6edb2dfa0b59c23f6fbb-1080×1080.jpg There’s also a ring cushion inside. JEWELRY EVENTS This month, Purcell Jewelry Shinjuku (2nd floor, Shinjuku Takashimaya) will be hosting events where you can experience the charm of jewelry from various angles. With the “Trunk Show” featuring new products and one-of-a-kind pieces, the “Stone Marche” where you can explore materials, and the special event “Caravan” where your dreams come true, we hope you enjoy a special time filled with encounters and discoveries. Come to the Shinjuku store and discover a piece that will capture the sparkle of summer. *Please note that you may have to wait for each event during peak hours, so we recommend making a reservation. For reservations and inquiries, please feel free to visit our Shinjuku store or call us at 03-5315-4036 (direct) from 10:30 AM to 7:30 PM. *Business days and hours may change. Thank you for your understanding. ■Trunk Show – August 4th (Monday) and 5th (Tuesday) Once a month, we hold a special two-day “trunk show,” where we display the largest amount of jewelry in the store. At our Shinjuku store in August, we will be introducing special one-of-a-kind jewelry pieces not usually available in stores, including our new “Pomme” ring, featuring round-cut gemstones arranged in a size gradient. “Pomme” is French for “apple.” Five gemstones, measuring 3mm, 2.5mm, and 2mm, are arranged along the fingertip and secured between the upper and lower prongs, highlighting the harmony of color and brilliance. Five fresh, adorable “apples” are lined up. We offer a wide variety of designs, including classic styles adorned with rubies, emeralds, and rose-cut diamonds, gorgeous arrangements featuring sapphires and colored stones, and pieces featuring a mix of yellow and brown diamonds. Each piece is unique, and you’ll only encounter it for a limited time. We hope you enjoy this truly thrilling piece.
https://prcdn.freetls.fastly.net/release_image/139789/175/139789-175-e1957ae8a3a652c5c4b1cdc519a17866-3900×3900.jpg Pomme -: Please ask our staff for prices (K10YG, natural stones, diamonds) ■Stone Marche – August 16th (Sat) and 17th (Sun) “Stone Marche” is a popular event that brings together special loose stones for each season. It is a two-day exhibition and sale of loose stones. We have over 100 loose stones available, all at very affordable prices (about half the usual price). Come and experience the charm of these colorful materials for yourself. This month’s “Stone Marche” theme is “Summer.” We have a wide variety of gemstones available, including peridot, loose stones with ice-clear transparency, pieces that shine powerfully like the midsummer sun, and loose stones with pleochroism that blend into the summer night. You can also order jewelry from the loose stone you choose on the spot. Please come and find that special stone to make into your own personal piece of jewelry to accompany you every day. In addition, customers who purchase loose gemstones on the day of the event will receive an original Purcell jewelry pouch (limited quantity/while supplies last). We look forward to seeing you in store.
https://prcdn.freetls.fastly.net/release_image/139789/175/139789-175-046ec5312562dcda3a8151f2951c2a29-1080×1080.jpg Peridot ■Caravan – Only until Friday, August 22nd “CARAVAN” refers to people who travel with a specific purpose in mind. Purcell Jewelry’s special event, “CARAVAN,” is a tour in which the founding members visit stores across the country to connect customers with jewelry. In August, we will feature representative Kotoe Shinada (@kotoe_parcelle) and Yoko Miyamoto (@yoko_parcelle will tour eight stores across the country and share with you in the words of the makers themselves, the latest in loose stones collected for the occasion, as well as stories about the designs and tailoring that can only be told on the spot. This month’s featured gem is “kornerupine” from Tanzania. Its dreamy colors, a deep, clear blend of green and blue, are layered with depth reminiscent of the light and shadow of the ocean. We also offer cabochon cut gems that showcase pleochroism, each one embodies a different ocean scene. We also offer consultations regarding loose stones stored at home and jewelry you’re considering remodeling. “Caravan” is a free-flowing jewelry journey where you can enjoy “new encounters and reunions” with jewelry. Please take this opportunity to stop by our Shinjuku store.
https://prcdn.freetls.fastly.net/release_image/139789/175/139789-175-8278f06a284f7f0128646628e3c43692-1080×1080.jpg Kornerupine from Tanzania
https://prcdn.freetls.fastly.net/release_image/139789/175/139789-175-d4febf27cd0522075c9005a423d4f578-1080×1080.jpg Cabochon cut too
https://prcdn.freetls.fastly.net/release_image/139789/175/139789-175-d61a6642719fa7f4695ad971bafb6be8-1080×1080.jpg Tailoring example: Pomme – Pomme –
https://prcdn.freetls.fastly.net/release_image/139789/175/139789-175-5977ee2125e967f479d20df1d38243df-1080×1080.jpg Yoko Miyamoto (left), Kotoe Shinada (right) Purcell Jewelry Shinjuku Store Purcell Jewelry Shinjuku is the flagship store with a history that is second only to the main store of Ebisu. You can enjoy choosing high-quality jewelry in a relaxed space. With time-consuming care, you can enjoy relaxing and choosing your jewelry. ◯ Manager: Handa (@saya_parcelle) ◯ Store: 2nd floor, Takashimaya Shinjuku Branch, 5-24-2 Sendagaya, Shibuya-ku, Tokyo 151-8580 Accessories section ◯ Phone: 03-5315-4036 (Direct) ◯ Instagram:
https://www.instagram.com/parcelle_shinjuku/ Jewelry that ties your heart. PARCELLE JEWELRY The concept of PARCELLE JEWELRY, which began in 2013 as a small street store in Ebisu, Tokyo, is “jewellery that ties into the heart.” Carefully tailored by Japanese craftsmen, jewelry, which cherishes the techniques of the good old days, is a partner that will add color to your everyday life. Currently, we are offering information at department stores nationwide and POP UP SHOP, including Takashimaya in Shinjuku, Yokohama, Kyoto, Osaka and Iyotetsu (Matsuyama), Hanshin Umeda Main Branch, Abeno Harukas, Daimaru Fukuoka Tenjin Branch, and Tsuruya Department Store. ◯ Operating Company: PARCELLE Co., Ltd. | Purcell Co., Ltd. ◯ Representative Director: Shinada Kotoe ◯ Founded: 2013 (incorporated in 2015) ◯ Head office: 5th floor, Osaki Building, 3-27-13 Shibuya, Shibuya-ku, Tokyo 150-0002 ◯ Corporate Site: https://parcelle.jp/ ◯ Instagram:
https://www.instagram.com/parcelle_jewelry/ ◯ Online book:
https://www.xiaohongshu.com/user/profile/673ae7d800000001d02c69d ■Parcel Jewelry Official LINE now being sent out
https://prcdn.freetls.fastly.net/release_image/139789/175/139789-175-9b350b1d4c795fb1a87f07f971371242-540×540.jpg Purcell Jewelry also introduces the world of jewelry on its official LINE account. In addition to being the first to deliver information on new releases and events, we also have content that adds color to your everyday life, including columns related to gems and jewelry Purcel Jewelry, or Sifting and Jewelry Wallpapers that arrive every month. Please come using the above URL or the QR code on the left. We look forward to seeing you.
https://prcdn.freetls.fastly.net/release_image/139789/175/139789-175-ce9e478b2338959f23a549da962e28c9-720×1280.jpg Jewelry wallpapers (images) delivered every month
https://prcdn.freetls.fastly.net/release_image/139789/175/139789-175-825da0982a33b1443c9961d09e81cf15-720×1280.jpg Jewelry wallpapers (images) delivered every month Details about this release *This email will be sent automatically, so please refrain from replying. Press Release Download : .