“300% Achieved in 24 Hours”: Transforming Nationwide Forest Thinnings into T-Shirts – New Material “Wood Thread” Changes the Conventional Wisdom of Clothing | Enharmonic TAVERN

“300% Achieved in 24 Hours”: The Challenge of Turning Thinned Wood from Nationwide Forests into T-Shirts — New Material “Wood Thread” Changes the Conventional Wisdom of Clothing | Enharmonic TAVERN ​
phoneme Inc. Press Release: August 9, 2025 Crowdfunding begins for “Wood Thread T-Shirts,” made from discarded thinned wood collected from across the country and turned into clothing | phoneme Inc. Phoneme Co., Ltd. launched a crowdfunding campaign on CAMPFIRE on August 5, 2025, for the “Wood Thread T-Shirt,” which uses abandoned thinned wood from forests across the country and is made using innovative technology to “make thread from wood.”
https://prcdn.freetls.fastly.net/release_image/100607/4/100607-4-1a2362d59e7e0ff2f3e1ffd7bc44898b-3900×2614.jpg Click here for the crowdfunding page Enharmonic TAVERN, a fashion brand operated by phoneme Inc. (CEO: Takeshi Maruoka, Headquarters: Okazaki City, Aichi Prefecture), has launched a crowdfunding campaign on CAMPFIRE for its new “Wood Thread T-Shirt,” made from abandoned thinned wood from forests across the country. The fundraising goal was reached within two hours of launch, and within 24 hours, donations exceeded 300% of the target amount, creating a buzz on social media. [Project Overview] Phoneme Inc. operates a business centered on apparel, with the philosophy of “supporting people’s mental and physical health and contributing to the development of a sustainable society.” In this project, the company, which operates the fashion brand “Enharmonic TAVERN,” is turning thinned wood collected from all over Japan into a new material called “wood thread,” aiming to create new possibilities for clothing production and a local circular economy.
https://prcdn.freetls.fastly.net/release_image/100607/4/100607-4-851c12ad1cf5845891df17efec249377-1050×700.jpg [Development background and issues] Forests across Japan are being abandoned, leaving large amounts of thinned wood unused. As a result, forest degradation and local environmental deterioration are progressing. Furthermore, the apparel industry’s mass production and mass waste practices have become a problem, and this has led to concerns about increasing environmental impact. To address these social issues, phoneme Inc. focused on “wood thread,” a new material developed by Washi-no-Nuno Co., Ltd. (Osaka Prefecture) using thinned wood from across the country. By extracting fiber from the wood and processing it into thread using advanced technology, the company is able to produce high-quality fabric with excellent breathability and absorbency.
https://prcdn.freetls.fastly.net/release_image/100607/4/100607-4-c0b2ff8c3aeaa6239df95d6abe73b317-3900×2600.jpg [Features of the Wood Thread T-Shirt] Unused thinned wood from all over the country is used as raw material, and the advanced weaving techniques of Washi-no-Nuno Co., Ltd. (Osaka Prefecture) have made this fabric. This high-quality fabric is breathable, absorbent, and soft to the touch, and it contributes to reducing environmental impact and revitalizing forestry and local economies across the country.
https://prcdn.freetls.fastly.net/release_image/100607/4/100607-4-3e11c7737d5fab297560139aeae7632c-2371×2636.jpg [Crowdfunding Overview] Period: August 5, 2025 – August 31, 2025 Implementation platform: CAMPFIRE Target amount: 300,000 yen Click here for the crowdfunding page
https://prcdn.freetls.fastly.net/release_image/100607/4/100607-4-9373c383543a70c118e3fe0ba89c38cd-3900×2601.jpg [Representative comment] “I want to prove that fashion is not a cause of environmental problems, but a means to solve them. The ‘Wood Thread T-shirt’ is more than just clothing. I want to convey new values that protect forests across the country and circulate local economies. I look forward to your sympathy and support.” Takeshi Maruoka, CEO, phoneme Inc. 【Company Profile】 Company Name: Phoneme Inc.
Representative: Representative Director Takeshi Maruoka Location: Okazaki City, Aichi Prefecture Business: Apparel business, cafe business, international logistics business Company URL:
https://phoneme.theblog.me
https://prcdn.freetls.fastly.net/release_image/100607/4/100607-4-8759dc9f6ddb8bea0a0b40047c654f3f-1910×2700.jpg 2025 Spring & Summer collection