[IGA Inc.] Japanese-style unisex brand “REZEN AXES-X” opens
long-awaited second store at Laforet Harajuku
IGA Inc. Press Release: August 30, 2025 Japanese-style unisex brand “REZEN AXES-X” opens long-awaited second store at Laforet Harajuku
https://prcdn.freetls.fastly.net/release_image/41473/147/41473-147-d2c89fe58853d23efb91d6c02855b018-960×540.jpg REZEN AXES-X, a genderless brand run by IGA Inc. (Headquarters: Echizen City, Fukui Prefecture; President and CEO: Akiyuki Igarashi), incorporates culture and tradition into Japanese fashion designs, transcending gender and time boundaries. On Saturday, August 30, 2025, the brand opened a new store at Laforet Harajuku. This is the brand’s second store nationwide, following the HEP FIVE store in the Kansai region. What is REZEN? The brand name is a combination of “RE,” meaning “again,” and “Zen.” The logo is a modern arrangement of the lotus crest. The joy of embracing culture and tradition is expressed through Japanese-fashion designs. We offer borderless fashion that transcends gender and time boundaries. “REZEN AXES-X” is a
one-of-a-kind unisex brand that fuses traditional Japanese style with modern fashion. Since its launch, the brand has continued to gain fans thanks to its unique worldview and one-of-a-kind designs. Based on their first store, the HEP FIVE store, they have expanded their activities in many areas, including communicating through social media and debuting at fashion shows and music events. Their appearance on the runway at Anime Expo in Los Angeles drew cheers from the audience, and they are gaining attention from overseas as well. Opening in Harajuku, a place where fashion-conscious people from Japan and abroad gather, this new store is expected to become a central Kanto store and further promote the brand. The store design will be eye-catching, featuring decorations inspired by Japanese umbrellas and other traditional Japanese elements. It will be a special space where you can experience the brand’s worldview.
https://prcdn.freetls.fastly.net/release_image/41473/147/41473-147-a93ad0d8604e0fa1f847a43bcece7695-960×409.jpg ◆REZEN AXES-X Laforet Harajuku Store Opening Event
https://prcdn.freetls.fastly.net/release_image/41473/147/41473-147-6ecff19681739d5b8fcdfe4000daad6a-1860×2107.jpg EVENT.1 Original novelty gift Receive a free fox mask bag charm with purchases of 22,000 yen or more (tax included)! *Ends as soon as it runs out EVENT.2 Limited edition color items available
https://prcdn.freetls.fastly.net/release_image/41473/147/41473-147-1a0e2fe87a5734ae9ddcb908a3bdad6c-1693×2537.jpg ▽Red Spider Lily Series (Kyoto Purple – All Colors Pre-Sale)▽ ・Red Spider Lily Japanese Sleeve Shirt ・Red Spider Lily Haori Hoodie ・Red Spider Lily Cargo Hakama Pants
https://prcdn.freetls.fastly.net/release_image/41473/147/41473-147-3b3192bb749284a206e2f9541b21bacb-1692×2537.jpg ▽Autumn Leaves x Folding Fan Series (Lapis Lazuli)▽ ・Autumn Leaves x Folding Fan Zippered Japanese Sleeve Shirt ・Autumn Leaves x Folding Fan Cape Haori ・Autumn Leaves x Folding Fan Belt ※REZEN HEP at the time of general release It will also be sold at FIVE stores and online shops. EVENT.3 Social Media Coupon Giveaway Post on Instagram X with the hashtag #REZENHarajuku and receive a 10% off coupon to use later! ・Distribution period: August 30th (Saturday) ・Coupon validity period: September 22nd (Monday) – November 30th (Sunday) *Ends as soon as it runs out EVENT.4 Fortune-telling Ticket Giveaway Customers who purchase items at a.axes femme Laforet Harajuku on the 5th floor during the event period will receive a ticket to participate in the fortune-telling event to be held at the REZEN store on the 1st basement floor! ・Distribution period: August 30th (Sat)~ ※Ends while supplies last Through “REZEN AXES-X,” we will continue to promote the appeal of new “Japanese mode” both domestically and internationally. From our Laforet Harajuku store, we will explore new possibilities for unisex fashion from Japan, so please come and experience the world of “REZEN AXES-X” at our new store. REZEN AXES-X Official Instagram: https://www.instagram.com/axes_x_official_/?hl=ja ONLINE SHOP:
https://shop.axesfemme.com/Form/Product/ProductList.aspx?shop=0&bid=femme&cat=mens&udns=0 IGA Co., Ltd. 6F Ginza Ohmi Building, 3-7-3 Ginza, Chuo-ku, Tokyo 104-0061 Press Contact TEL: 0120-365-765 FAX: 03-6263-2505 Mail: axesfemme-press@iga-group.com

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