Human Forum Inc. Maikichi, who is known for her diverse styles and free expression, from no-makeup looks to unique fashion, has been appointed as the image model for SPINNS’ visuals, embodying the idea that “it’s so cool to change,” and for the aut

【Human Forum Inc.】 Maikichi, known for her diverse styles and free expression, from no-makeup looks to unique fashion, has been appointed as the image model for SPINNS’ visuals, embodying the “It’s So Easy to Change” philosophy, and for the fall “Heisei Gal” look. ​
Human Forum, Inc. Press release: August 31, 2025 To Members of the Press Maikichi, known for her diverse styles and free expression, from no-makeup looks to unique fashion, has been appointed as the image model for SPINNS’ visuals, embodying the “Invincible Change” philosophy, and for the fall “Heisei Gal” look. SPINNS, operated by Human Forum Inc. (Headquarters: Nakagyo Ward, Kyoto City; Chairman and CEO: Masaaki Deji), which primarily operates an apparel business aimed at young people, has hired influencer Maikichi, affiliated with Horipro Inc., to create concept visuals and in-store image visuals.
https://prcdn.freetls.fastly.net/release_image/9612/1026/9612-1026-06ca6c7f0be6b373775d763c8cbc9276-1910×2700.jpg We’ve chosen Maikichi, an influencer who enjoys immense support from Generation Z. She’s currently one of the most talked-about
influencers, expanding her horizons beyond social media to include variety shows and acting. The concept visuals showcase her dual personality: her natural “bare face” and her glamorous “gal” look. It embodies the joy of freely changing through fashion and makeup, and transforming into the person you want to be to suit your mood and the occasion of the day. The concept visual will also be displayed on signage in select stores! It will even be shown on the large screen at the main entrance of SHIBUYA109.
https://prcdn.freetls.fastly.net/release_image/9612/1026/9612-1026-7352132086d144dfd0057940e1998f26-1801×2700.jpg
https://prcdn.freetls.fastly.net/release_image/9612/1026/9612-1026-5168e72d93fb8543922ab1357ff9dacf-1801×2700.jpg
https://prcdn.freetls.fastly.net/release_image/9612/1026/9612-1026-f187eea1a81621fcfd7d7483de8ea5f7-1801×2700.jpg In addition, it also appears as an image visual in the visual posters for Heisei Gal items! Maikichi wears tight long-sleeved T-shirts and bold, revealing shorts, expressing the “modern Heisei gal” look that’s easy to incorporate into your everyday life. Try out the Heisei gal style this fall! ▼Concept visual, image visual poster Display period: Monday, September 1, 2025 – Friday, October 31, 2025 Available at: All SPINNS stores (some locations excluded) ▼Signage Availability Period: Monday, September 1, 2025 – Friday, October 31, 2025 Available Stores: SPINNS SHIBUYA109 Store / SPINNS Takasaki OPA Store / SUPER SPINNS Kobe Sannomiya OPA Store / SUPER SPINNS Umeda HEP FIVE Store / SPINNS Yume Town Kurume Store ■Maikichi Profile Born on January 30, 2005, in Osaka Prefecture. She started using TikTok when she was in the first year of junior high school, and is now expanding her activities to include dramas and variety shows. She has over 2 million followers on social media. TikTok:https://www.tiktok.com/@maikichi0130
Instagram:https://www.instagram.com/maikichi0130/
X:https://x.com/maikichi2309
YouTube:https://www.youtube.com/@maikichi0130 ◼︎SPINNS Based on the concepts of “A statement creates style” and “Change is incredible,” SPINNS is a style market that continues to create “style suggestions” and “change” that value its own statements while always keeping up with the trends of the times. As the name “NEW & VINTAGE STYLE MARKET” suggests, in addition to original products that adhere to a unique style, the store carries a wide range of products selected worldwide, from new to used. The product lineup not only includes fashion, but also music, art, and various other “youth cultures,” which are mixed in SPINNS style and proposed as a “lifestyle.” It is truly a store where various youth cultures, including fashion, music, art, and people, spin (swirl) together. HP: https://www.spinns.com/ online store: https://www.spinns.jp/ instagram:
https://www.instagram.com/spinns_official TikTok:
https://www.tiktok.com/@spinns_official Established: January 1997 Capital: 10 million yen URL: https://www.humanforum.co.jp/