M’DREA, the lingerie brand with a focus on glamour sizes, launches new sizes from B60 to E75 to accommodate a total of 61 sizes. In response to the voices of women under 60, the brand proposes a new value of “moving away from cleavage supremacy.”

M’DREA, the lingerie brand with a focus on glamour sizes, launches new sizes from B60 to E75, offering a total of 61 sizes. Responding to the voices of women under 60, the brand proposes a new value: “Moving away from cleavage supremacy.” ​ Image
URL: SOIREVE Press release: August 31, 2025 M’DREA, the lingerie brand originating from the glamour size genre, has launched new sizes from B60 to E75, making it compatible with a total of 61 sizes. Responding to the voices of women under 60, the brand proposes a new value: “Moving away from cleavage supremacy.” M’DREA, which has specialized in creating voluptuous busts, is now offering sizes from B60 to E75. This complete lineup includes 61 sizes, catering to women with small busts and small frame frames. We propose a new lingerie culture: shapewear that looks beautiful even when you take it off.
https://prcdn.freetls.fastly.net/release_image/73129/16/73129-16-d90f16b5e598cb08ff3b668f596eb68e-3900×2925.jpg M’DREA Wire Bra LUISA “B60-E75 Sizes” Set Panties TANGA “F0 Size” Since its founding in 2020, M’DREA, a brand specializing in glamorous busts of F cup and above, has upheld the philosophy of “life-changing underwear” and developed high-quality, domestically produced lingerie to address the concerns of many women. SOIREVE Co., Ltd.
(Headquarters: Chuo-ku, Tokyo; Representative Director: Fujin Madoka) will be adding new sizes from B60 to E75 from October 2025, evolving into a full lineup with a total of 61 sizes. This means that in addition to full-bust sizes, we can also accommodate women with small breasts and small bone structures. We propose a new underwear culture that allows women to achieve “a beautiful bust even when undressed.” This latest expansion is a new challenge, leveraging the technology and knowledge we have cultivated for full-bust sizes to deliver underwear that allows all women to be proud of their bodies, regardless of bust size. ■From specializing in glamour sizes to supporting all sizes M’DREA launched in December 2020 as a brand specializing in glamour sizes, specializing in bras for F to K cups. In response to the many complaints that “there is no underwear that fits large breasts,” the brand has expanded its size range while honing its shapewear technology, and currently offers 45 sizes ranging from F65 to N85. This new lineup adds sizes B60 to E75, catering to women with small busts and a small frame. This completes our lineup, allowing all women, regardless of their body shape or size, to find the underwear that’s right for them, not just those with a curvaceous bust. Furthermore, M’DREA’s shaping bras don’t rely on the traditional “value of emphasizing cleavage” but instead promote a “breakaway from cleavage supremacy.” Instead of forcibly lifting the bust, the uniquely designed wire and stable underbelt support a naturally beautifully rounded bust line. We believe in maintaining a beautiful shape even the moment you take off your underwear. ■New sizes available for women under 60 One of the most common complaints we’ve received from women is that they “can’t find underwear in sizes under 60.” Many women force themselves to wear bras in sizes 65, but this is not comfortable, leading to shape distortion and discomfort. Furthermore, the situation of having to buy bras that don’t fit because there are few options can lead to psychological anxiety, as if there is no underwear that fits them. In response to these requests, M’DREA has added an underbust size of 60 (B60-E75) to its new sizes. Additionally, in response to requests for “smaller framed women who find panties too large,” we are also offering new panty sizes in SS and F0. We create an environment where women with small bone structures can choose underwear that truly suits them, providing not only physical comfort but also the joy of accepting their own bodies. ■The development story that took two years and many prototypes M’DREA’s new size lineup isn’t just about adding new sizes. While it’s common for prototypes to be commercialized in less than five rounds, we made over a dozen revisions and improvements over two years before finally arriving at our ideal design.
https://prcdn.freetls.fastly.net/release_image/73129/16/73129-16-a2c404e9b935ff0ebf11b4ad55a5e74d-1200×630.png Underwear needs to not only look beautiful, but also be comfortable to wear for long periods of time and naturally shape your figure. To that end, we conducted repeated wear tests on every detail, including wire width, strap angle, belt strength, and lace placement, to create a shaping design that maintains a beautiful curve even when removed. This new size is the culmination of M’DREA, born from this
uncompromising development attitude. ■ New values ​​of “breaking away from cleavage supremacy” Traditionally, the lingerie industry has tended to emphasize the “beauty of cleavage,” but M’DREA advocates “breaking away from cleavage supremacy” and has established a shaping philosophy that prioritizes “beauty when undressed.” Many women choose bras with an emphasis on creating cleavage, but thick padding and improper sizing can often lead to disfigurement. M’DREA places emphasis on “a beautiful bust even when undressed,” and strives to provide full-fledged shaping functions that help you achieve your ideal figure on a daily basis. ・Focus on beauty when removed: Original wire and meticulous pattern design maintain a beautiful, rounded bust line even when removed ・Prevents body shape distortion: Prevents body shape distortion caused by inappropriate sizing or thick padding that emphasizes cleavage, and improves bust shape with the correct fit. ・Daily shaping function: Emphasizes full-scale shaping effects that develop a rounder, more beautiful bust every day without relying on pads. ・Bust-enhancing function: Enjoy the flexibility of two types of pads to enhance your bust depending on your mood and the occasion. ・Diversity of functional beauty: Flexible use of correction and makeup to respond to women’s desire for “how do I look today?” ■ Successfully developed proprietary wire technology that even material manufacturers considered difficult Conventional bras have a wire width that’s too narrow for the body type, resulting in inadequate support for the bust and a tendency for breasts to spill over the sides. M’DREA has newly designed an underwire that reaches all the way to the armpits, regardless of bust size. M’DREA’s unique underwire technology was described as “difficult” by material manufacturers during the development stage, but was realized through tenacious development. The design, which recognizes the bust from the outside, prevents underarm fat from forming, achieving a naturally rounded silhouette. Yellow wire indicates sizes B to E, and green wire indicates sizes F and above. They are designed to provide optimal correction at all sizes.
https://prcdn.freetls.fastly.net/release_image/73129/16/73129-16-49cb8b82135040cb7e5cfe7b7bce861f-500×500.png Unique wires designed for each size. Optimized for each body type: B-E (yellow), F and above (green). The wire width isn’t too narrow, preventing underarm fat. The innovative design creates a natural silhouette, maintaining a beautiful curve. ■Technical Features and Innovative Design Concept Fatigue-Free Design:Through repeated fittings with real models, we ensure a comfortable fit even when worn for long periods of time. Pursuit of Functional Beauty:In addition to fashion, we place an emphasis on functional beauty, and our design focuses solely on truly shaping the bust beautifully.
https://prcdn.freetls.fastly.net/release_image/73129/16/73129-16-5444a03406156f6ecbad98d2a947e627-500×500.png The wire width is just right (not too narrow) and the design has a short gap between the breasts, naturally drawing the breasts closer to the center and creating a beautiful silhouette. Appropriate Wire Width Design: Solves the industry’s problem of wire widths that are too narrow for most body types. It firmly picks up the bust from the sides, creating a beautiful, rounded bust. Beautiful bust-shaping effect:The unique wire supports the bust in an ideal position, creating a beautiful, rounded bust line even when removed. Narrow Breast Space (Breast-Pulling Together) By designing the breast space (the distance between the left and right breasts) to be short, the breasts are naturally pulled together, making them look more beautiful.
https://prcdn.freetls.fastly.net/release_image/73129/16/73129-16-77a1b62c07f233ef8ddbeda36fd96076-500×500.png The U-shaped back allows for unrestricted shoulder blade movement, while the square snap fasteners prevent the fastening from coming loose. This provides a secure fit and comfort for everyday movement. Benefits of the U-shaped back design Reduces strain on the shoulders and back, maintaining comfort even when worn for long periods of time. It does not restrict shoulder blade movement, allowing for smoother everyday movements. Firm support across the entire back increases stability and naturally shapes the bust. Hook and eye closure design that won’t come undone The unique square design of the hook and eye closure provides both stability and strength. It won’t come undone even when you move, so you can wear it comfortably for long periods of time.
https://prcdn.freetls.fastly.net/release_image/73129/16/73129-16-e26acbccc2988701e6e67c2d98f10650-500×500.png Designed with just the right width and strength, without strong elastic on the top edge, it provides comfort while creating a clean, flattering backline. Optimized Underbelt The underbelt has the appropriate width and strength to provide a comfortable and stable fit. By using no strong elastic on the top edge and instead using a soft support design, the back is smooth and natural, creating a natural, and smooth appearance. It stays comfortable even when worn for long periods of time, and also flatters your back.
https://prcdn.freetls.fastly.net/release_image/73129/16/73129-16-11de8e9139d885a430992c6f6c617ad8-500×500.png The straps are anti-slip with a picot finish on both sides, and the eight-ring fasteners and balanced material provide stability. Maintain a beautiful bustline for hours. Functional straps The design is not too slim, prioritizing the effect of properly shaping and beautifully shaping the bust. The strap features a picot finish on both sides, and the metal fittings make it non-slip. The compatibility of the eight-ring metal fittings and the material was thoroughly tested to achieve an exquisite balance that is neither too slippery nor too stiff. By stabilizing the position of the bust, it reduces the stress of everyday movements.
https://prcdn.freetls.fastly.net/release_image/73129/16/73129-16-d4feef3346555f3c72dd57af80736156-500×500.png Two types of padding and side panel design. Achieve your ideal bust line by combining shaping and contouring with makeup. Innovative pad design concept Since using pads on a daily basis can put a strain on the body, we focus on developing a rounder bust. Two types of pads are available, allowing you to switch between natural shaping and makeup to suit your mood and the occasion. Side panels are also placed to create a lifting effect, creating a natural and beautiful silhouette.
https://prcdn.freetls.fastly.net/release_image/73129/16/73129-16-52bfc06e9655d8a5f04bcc7201b00964-500×500.png Made with rare Leavers lace. It combines delicate and elegant beauty with high durability. Carefully crafted in Japan. Rare Leavers Lace and a Commitment to Japanese Sewing M’DREA bras are made with Leavers lace, a rare, luxurious material found worldwide. Leaves lace is delicate yet durable, resistant to pilling, and maintains its beauty for a long time. It also has greater stretch than regular lace, allowing it to gently conform to your body without compromising fit. In addition, each piece is carefully sewn in Japan, maintaining the high quality standards that can only be achieved through domestic production. We focused not only on design, but also on maintaining comfort and beauty even when worn for long periods of time. ■Comment from the Representative M’DREA launched in December 2020 as a brand specializing in glamorous sizes. Since its launch, many customers have asked us to offer smaller sizes. Until now, slender women under 60, and those who struggled with small bone structures and found panties too big, had few options and were forced to compromise and wear an ill-fitting size. As a result, they faced issues such as riding up, shape distortion, and discomfort, and many reported giving up, thinking that “there’s no underwear that fits me.” Furthermore, while the lingerie industry has long emphasized the “beauty of cleavage,” we believe that what’s truly important is “a beautiful bust when undressed.” While thick padding or narrow wires may temporarily create cleavage, it’s counterproductive if it leads to body distortion or strain. M’DREA’s “Moving Away from Cleavage Supremacy” philosophy embodies our desire to propose a new lingerie culture that protects women’s bodies while nurturing their natural beauty. To achieve this, we took on the challenge of developing our own unique wire. Taking on a design that material manufacturers described as “difficult,” we spent two years making dozens of prototypes and revisions before finally arriving at our ideal design. Furthermore, we thoroughly tested every detail, from the strength of the underbelt and straps to the durability of the lace, to create a bra that offers a beautiful silhouette even when undressed. M’DREA will continue to provide lingerie that makes all women proud of their bodies. While continuing to focus on developing glamor sizes, we hope to provide everyday comfort and confidence by creating an environment where women can choose the lingerie that truly fits them, regardless of size or body shape. We will continue to challenge ourselves so that our underwear can provide “peace of mind” and “pride” in your daily life. ■All sizes available details Existing glamor size bra:F65-N85 (continued from December 2020) New size bra:B60-E75 (pre-order sales start in mid-September 2025) New size shorts:SS size/F0 size (scheduled to arrive in late September) Compatible with all sizes: from B60 to N85, we have realized a comprehensive range of underwear that accommodates the diverse body shapes of Japanese women ■ Price information The new sizes are as follows. Like the existing sizes, we will provide high-quality domestic lingerie that is carefully tailored in Japan. New size Price (tax included) B60~C75 ¥29,500 D60~E75 ¥31,000 ■From online to Ginza salon – M’DREA’s various fitting services M’DREA offers a variety of fitting services because we want each person to wear underwear that truly fits their body. ・Everything is completed on the official LINE We accept everything from the official LINE, including online fitting, video call fitting, exchange requests, and semi-order consultations. We have established a system where you can feel free to consult with us. ・Online fitting/video call fitting Size diagnosis on LINE and direct counseling by representative Madoka Fujin. We can propose the optimal size based on the bone structure and meat quality. ・Try-on service at home Introduced a provisional purchase system that allows you to try on sizes at home. One exchange is free of charge, so you can check the fit with confidence. ・Real fitting at Ginza salon At M’DREA Ginza store, fitting is carried out by professionals who have determined the bone structure and flesh quality. You can experience choosing the most suitable underwear, including problems with existing bras. M’DREA’s corrective underwear is perfected through repeated trial production and fitting with real models in order to achieve all of the following: “comfortable to wear,” “a beautiful roundness when you take it off,” and “a three-dimensional effect when you put on clothes.” Based on our philosophy of “underwear that changes lives,” we will continue to support the diversity of women’s lifestyles and body shapes, and help all women be proud of their bodies. ■ Company Profile Representative Director: Kazegami Madoka EstablishedMarch 15, 2024 Location2.5F Ginza Urban 21 Building, 1-4-5 Ginza, Chuo-ku, Tokyo 104-0061 Business descriptionPlanning, development, and sales of M’DREA, a luxury shapewear brand. We plan, develop, and sell underwear and care items with a focus on “being kind to the body and mind.” In addition to developing innerwear tailored to each life stage, we also develop care products for the beauty and medical fields, offering highly
specialized total care. URLhttps://www.m-drea.jp/ ONLINE STORE https://mdrea2020.com/ Official LINE https://onl.tw/8ZGSpt4
Contactcontact@m-drea.jp