[Workman Co., Ltd.] [Challenging for the top spot in the industry] Selling 2 million pieces of recovery wear in the fall/winter of 2025. Special sales areas will be set up in front of the entrances of all 1,063 stores/Five stores in the Tokyo-Meihan Mall will be transformed into green!!
Workman Co., Ltd. Press Release: September 1, 2025 [Challenging for the top spot in the industry] 2 million pieces of recovery wear to be sold in Fall/Winter 2025. Special sales areas will be set up in front of the entrances of all 1,063
stores/Five stores in the Tokyo-Meihan Mall will be transformed into greenery!! In the Kanto area, the Tokyo Solamachi store will be transformed into a green concept store! Takei So has been appointed as the new brand ambassador!!
https://prcdn.freetls.fastly.net/release_image/13308/71/13308-71-4bb23eee63391f10a4cad4b3931b2c80-1613×786.jpg Image is of the AEON Mall Odaka store. Workman Co., Ltd.
(Headquarters: Isesaki City, Gunma Prefecture; President and CEO: Hideyuki Kohama), which operates a total of 1,063 stores, including 961 existing stores such as WORKMAN Plus, which sells workwear, and 102 stores including the new WORKMAN Colors store and its predecessor, the #WorkmanWomen’s Store, which does not sell workwear, is expanding the sales target of its recovery wear “MEDIHEAL(R),” which assists in fatigue recovery, from traditional workers to the general public. For the fall/winter 2013 sales season, the company plans to sell a total of 2 million items across 24 items. This is 10 times the planned sales volume compared to the fall/winter 2012 sales season. Recovery wear is “far-infrared clothing for home use to promote blood circulation,” classified as a general medical device. Its purpose is to alleviate fatigue and muscle stiffness by promoting blood circulation with far-infrared rays (as defined by the Ministry of Health, Labor and Welfare). Our sales target for the fall/winter 2013 season is 3.4 billion yen. For the following spring/summer 2014 season, we aim for sales of 3.3 million units, totaling 5.1 billion yen. We will set up special sales areas in front of the entrances of all 1,063 of our stores, and will simultaneously begin selling our fall/winter collections and new year-round products starting Monday, September 1st. We entered the recovery wear market for “workers” in the spring/summer 2021 season. Since then, we have sold a cumulative total of 1.7 million items by the spring/summer 2025 season. Because the effectiveness of the recovery function varies slightly from person to person, we have sold our products without large-scale promotions. However, our products have become explosively popular on social media, sales have been steadily increasing, and the number of repeat customers is increasing every year. Our MEDIHEAL(R) retail price is about one-tenth of that of major brands. While we are among the industry leaders in annual sales volume, we are still behind in sales value. Armed with a nationwide network of 1,063 stores that can cover both general customers and workers, the apparel industry’s largest product exhibition, extensive product information dissemination by influencers, and advance reservations through the new Workman app, we aim to become the industry leader in annual sales volume and annual sales value by 2027. Our MEDHIHEAL(R) collection of recovery wear has the following three features: 1. Commoditized (popularized) expensive recovery wear Our business model is to mass-produce high-performance products and turn them into everyday items that are easily purchased. Our purpose is to “set a new standard in function and price.” MEDIHEAL® is mass-produced at an order of magnitude more than competing major recovery wear brands, making it a commodity. We are offering it at a price that allows customers to easily try it out by visiting our store and looking at the product information, rather than as a gift for a special occasion. 2. Aim for the best functionality at a low price Our MEDIHEAL(R) product has sold 1.7 million units and its effectiveness has been verified. However, some people have expressed concern that it is “too cheap compared to other companies, so is it really effective?” Our MEDIHEAL(R) “ROOM Long Sleeve Crew Neck Shirt” is priced at 1,900 yen (tax included), an extremely low price in the industry, but it has been registered as a “general medical device.” Furthermore, when our official ambassadors and influencers tried it on in advance, over 86% felt the effects (effects may vary from person to person).
https://prcdn.freetls.fastly.net/release_image/13308/71/13308-71-ede0ab18c8851cd08bfd0cd0ffc4775d-715×303.png ３.TV It does not compete with major brands of recovery wear that are heavily advertised for the following reasons:
https://prcdn.freetls.fastly.net/release_image/13308/71/13308-71-53303d469fa2d2ffae486e2ba4aac1b1-472×86.png MEDIHEAL(R) is a highly functional yet commodity-priced product, typical of our company. It is popular with both our core workforce and general customers. For this reason, we have made it our top priority product for the Fall/Winter 2013 sales season. For the first time, our product development, sales promotion, and sales departments will work closely together to carry out the following four promotional activities. 【First Priority – Maximum Impact】 Our first implementation of VMD (Visual Merchandising) in all stores VMD is an in-store promotional method that adds visual appeal to the store’s sales floor. Starting Monday, September 1st, a special MEDIHEAL(R) sales area will be located in a prime spot directly in front of the store entrance. VMD will be implemented in all stores, so it will be seen by 180,000 customers per day, or 60 million customers per year. Sales are expected to be 10 times higher than if it were displayed on an inconspicuous shelf in the back of the store. As recovery wear is all the rage, many customers pick it up when it catches their eye. The attractive feature is the price, which makes it easy to purchase as a trial. Since the perceived effect varies slightly from person to person, an affordable price is the key to mass adoption. 【Second Priority】Renovate stores in five large malls in Tokyo, Nagoya, Osaka, Fukuoka, and Hiroshima into gift wrapping stores Starting on Monday, September 1st, the day of our Fall/Winter Collection Exhibition, all 1,063 of our stores will begin selling MEDIHEAL(R) products. Our 43 Workman Colors and #WorkmanWomen’s stores, located in highly visible large malls, serve as advertising outlets for all of our stores. Among them, the five stores with the highest sales – Tokyo Solamachi, LaLaport Koshien, AEON Mall Nagoya Otaka, AEON Mall Hiroshima Fuchu, and AEON Mall Fukuoka – will be wrapped in an all-green color, symbolizing health, starting the following day, Tuesday, September 2nd. All items, including the five items scheduled for release in October, will be available at the wrapped stores. Interviews of the Wrapping Store will be given priority to media attending the recovery wear section at the “Workman 2025 Autumn/Winter New Product
Presentation: Venue: Tokyo International Forum” to be held on Monday, September 1st. 【Third Priority】 Main role at “WORKMAN Fall/Winter New Product Launch, WORKMAN EXPO Fall/Winter 2025” Our new product launch event was held in a 5,000 square meter space at the Tokyo
International Forum in Yurakucho. It will be held on Monday, September 1st at a spacious venue in Tokyo. It will be one of the largest apparel exhibitions in Japan. It is a comprehensive exhibition that brings together six exhibitions with individual themes. Among them, the recovery wear exhibition will be the most important, and will occupy the most prominent location. 700 influencers will be invited to the comprehensive exhibition free of charge, with a total follower count of 40 million. Half of the influencers will be attending for the recovery wear. Also, Takeshi Takei, who has been appointed brand ambassador for MEDIHEAL(R), will be taking to the stage on Monday, September 1st. 【Fourth Priority】 Expanding Customer Base through Nationwide Flyers We will promote the MEDIHEAL(R) collection in the front section of our woven flyers, which will be published three times in the fall and winter. 24 million copies of the flyer are distributed nationwide each time. Currently, MEDIHEAL(R) users are primarily in their 50s, with the focus shifting to those in their 40s and 30s. The flyers will serve as an opportunity to shift the peak of demand to older users who are more susceptible to fatigue (those who frequently read newspaper inserts). The recovery wear market is currently experiencing tremendous activity, with companies expanding steadily. However, many consumers complain that it is too expensive and difficult to purchase. MEDIHEAL(R) is challenging the recovery wear industry with the lowest price in the industry, priced at just 3,800 yen (tax included). Our goal is to popularize recovery wear with the theme of “making recovery wear more accessible.” The end MEDIHEAL(R) Main Products – Items available in stores from September 1st Image
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https://prcdn.freetls.fastly.net/release_image/13308/71/13308-71-9ce8517a884fe0e389b2e58e4aa0a3c1-2334×960.png MEDHIHEAL(R) Items Available for Pre-order on September 1st Image
URL: https://prcdn.freetls.fastly.net/release_image/13308/71/13308-71-e04d28db33d28dfeda91c224bf6e280b-271×341.png The following five items will be available for pre-order on the “Workman Official App,” which will be available for download from September 1st. *140,000 items available for advance reservations
https://prcdn.freetls.fastly.net/release_image/13308/71/13308-71-d9b1bc7dc7dfd6969001a1a95148c4bd-2696×957.png MEDIHEAL(R) Positioning (Prices are for top and bottom sets) Image
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