Supporting “free and enriching time” with your precious clothes – clothing care brand “Libiste” launches on Monday, September 1st.

Supporting “free and enriching time” with your precious clothes – clothing care brand “Libiste” launches on Monday, September 1st. ​
Design Mate Co., Ltd. Press release: September 1, 2025 To Members of the Press Supporting “free and enriching time” with your precious clothes – clothing care brand “Libiste” launches on Monday, September 1st. The first products, “All IN ONE LEATHER CREAM” and “DETERGENT FOR MY DENIM,” will be released simultaneously. Fabric Mist is scheduled to be released in October. Fujita Corporation (Headquarters: Minato-ku, Tokyo; Representative Director: Shun Hasebe), a subsidiary of Design Mate Co., Ltd. (Headquarters: Minato-ku, Tokyo;
Representative Director: Shun Hasebe), Hasebe Shun) will launch the clothing care brand “LIBISTE” on Monday, September 1, 2025. Image
URL: https://prcdn.freetls.fastly.net/release_image/168190/4/168190-4-767dae2b0a4d9ba018bb70f4ffeb79f4-1440×800.jpg Brand Key Visual The first product is the all-in-one leather care cream “All IN ONE LEATHER The company will simultaneously release two new detergents: “CREAM” (1,650 yen including tax) and “DETERGENT FOR MY DENIM” (2,750 yen including tax), a detergent specifically for denim. Furthermore, a new fabric mist is scheduled to be released in October. (Official website: https://libiste.com) ■Brand Concept LIBISTE is a coined word derived from the French words “Liberte” (freedom) and “-iste” (someone who is). With the desire to “enjoy clothing more freely,” a long-established detergent manufacturer, a container manufacturer, a design company, and others collaborated to create items that clothing lovers would truly desire.
https://prcdn.freetls.fastly.net/release_image/168190/4/168190-4-f1552e04ddb8be01a7cb476bc38776ad-1440×800.jpg Keiichiro Kawabe, a buyer/PR at a major select shop, will be involved as a supervisor. From the perspective of someone who loves clothes, the brand will aim to create a brand that makes everyday care items a joy to use.
https://prcdn.freetls.fastly.net/release_image/168190/4/168190-4-e60021bd985476619be81e92750a7923-640×567.jpg (Center) Mr. Kawabe (To the left) Our CEO, Mr. Hasebe ■First product
https://prcdn.freetls.fastly.net/release_image/168190/4/168190-4-e65405bb88aea7f1ead8de4b8fe32a3d-2048×2048.jpg All IN ONE LEATHER CREAM (1,650 yen, tax included) Care for leather shoes, bags, and small leather items with just this one bottle. An all-in-one cream that moisturizes, brightens, and protects at the same time. The conveniently portable stick type makes it perfect for everyday use, at work, or while traveling.
https://prcdn.freetls.fastly.net/release_image/168190/4/168190-4-b4e493bfcee82102a4b98b9bd6f44d03-2048×2048.jpg DETERGENT FOR MY DENIM (2,750 yen, tax included) Developed in collaboration with Kimura Soap Co., Ltd., a long-established soap manufacturer founded in 1924. This detergent is specifically designed for denim. It minimizes color fading and damage to the fabric while maintaining a clean look and preserving the original texture of denim. ■Future Developments Fabric mist is scheduled to go on sale in October 2025. Fragrances (perfumes) and other products are also planned to be released thereafter. ■Sales channel Official online shop:
https://libiste.com In the future, the brand plans to gradually expand to select shops, major retailers, and other retailers. ■Company profile Design Mate Group is a creative group based in Roppongi, Tokyo. Comprised of three companies: Design Mate Co., Ltd., Fujita Corporation, and Roppongi Studio Co., Ltd., the group has built up a track record in a wide range of creative fields, including package design. Since its founding in 1972, the group has received acclaim, including winning the most number of awards in the Package Design Awards, and has brought numerous designs and products representing Japan to the world, primarily for major manufacturers. Parent Company Company Name: Design Mate Co., Ltd. Address: 106-0032 Roppongi Studio 3F, 4-6-9 Roppongi, Minato-ku, Tokyo Representative: Representative Director Shun Hasebe Business: Package design, product planning, branding support URL: https://designmate.co.jp Inquiries regarding this release: press@fuzita.co.jp Sales Company Company Name: Fujita Corporation Address: Roppongi Studio 4F, 4-6-9 Roppongi, Minato-ku, Tokyo 106-0032 Representative: Representative Director Hasebe Shun Business: Wholesale of containers for cosmetics, health foods, etc. Company URL: https://fuzita.co.jp Brand URL: https://libiste.com Brand Instagram: https://www.instagram.com/libiste_official/