Lenzing AG: Lenzing launches Lenzing Pro: a digital platform serving partners along the supply chain, from fiber to innovation

[Lenzing AG] Lenzing Launches Lenzing Pro: A Digital Platform Serving Partners Along the Supply Chain, from Fiber to Innovation ​
Lenzing AG Press Release: September 1, 2025 Lenzing Launches Lenzing Pro: A Digital Platform Serving Partners Across the Supply Chain, from Fiber to Innovation Image
URL: https://prcdn.freetls.fastly.net/release_image/34705/43/34705-43-30bf88aa9a733acb3815051eb10bdd7e-3509×2481.jpg • Product catalog (with fiber specifications), fabric certification, brand licensing, marketing tools, expert support, and more—all in one platform: lenzingpro.com • Lenzing’s deep, trusted fiber expertise, combined with tools that enable fast, accurate, and informed decision-making across the global fiber supply chain, supports the transition to more environmentally friendly fiber sourcing.[1][2] • Intertextile Shanghai Apparel Fabrics, to be held September 2-4, 2025 Live platform demo at Autumn (Hall 4.1, E55) Lenzing – Today, Lenzing Group, the world’s leading supplier of regenerated cellulose fibers, announced Lenzing Pro, a one-stop digital platform for the textile and nonwoven supply chain.[2] Designed as a centralized hub for business users[3], the platform streamlines certification and branding processes, improves access to technical textile information, and strengthens collaboration with Lenzing partners. This marks an important step for the industry as it seeks to more easily integrate sustainable raw materials[4] into products. One platform. Infinite Possibilities Lenzing Pro is a strategic evolution of the trusted and established Lenzing E-Branding Service, offering expanded
functionality through a streamlined, multilingual service accessible 24/7. Based on the philosophy of “One Platform. Infinite
Possibilities,” it plays a key role in supporting the decision-making and marketing activities of Lenzing’s global customers and partners. In addition to core services such as Lenzing fabric authentication and brand licensing, the platform also features a comprehensive textile product catalog featuring detailed specifications, technical properties, and recommended uses for each fiber type. The platform helps spinners access fiber information and find the right offers. It also supports fabric manufacturers with testing and certification services for incorporating Lenzing fibers into their products. It also helps brand partners and retailers develop compelling campaigns with a marketing toolkit[5] that addresses a variety of communication and promotional needs. Lenzing Pro gives partners seamless access to the services they need, unlocking new possibilities with Lenzing fibers based on expertise and innovation. Florian Heubrandner, Vice President of Global Business Management, Textiles, Lenzing, said: “Today’s dynamic marketplace and evolving sustainability trends require fast, reliable access to technical expertise, certification capabilities, and flexible support in the textile industry. LenzingPro directly addresses these needs, combining textile expertise with intuitive tools to empower our partners to innovate. The platform embodies our ongoing commitment to working with our partners to create a more responsible future.[2]” Connecting partners with textile insight LENZING Pro is centered around a comprehensive fiber catalog that combines technical specifications with practical applications. Registered spinners, fabric manufacturers, and brands have access to detailed product properties and recommendations for Lenzing fibers, including TENCEL™ Lyocell fibers, Modal fibers, and LENZING™ ECOVERO™ Viscose fibers. Intuitive search and filtering capabilities help partners find the optimal fiber solution based on technical needs, sustainability credentials[3], and end-use requirements, from luxury fashion and everyday apparel to activewear and home textiles. Access Expertise at Your Fingertips Fabric Certification Services strengthen your business relationships with partners by providing both direct material verification and sub-certification capabilities. The brand licensing tool gives brands and retailers seamless access to marketing assets, recommended wording and co-branding usage guidelines, enabling them to incorporate Lenzing’s established textile brand into their communications. Accelerate Innovation Eva McGeorge, Senior Global Director of Marketing & Branding for Lenzing’s Commercial Textiles division, said: “Lenzing Pro transforms previously complex tasks into intuitive experiences. Whether partners are developing new innovative products, obtaining certifications, or running campaigns with marketing tools, the platform is designed to help them everywhere.” Experience Lenzing Pro at Intertextile Registered users can register by 5:00 PM JST on September 11, 2025 [Register here] or by 12:00 AM JST on September 12, 2025 [Register here
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style=”text-decoration:underline;color:#428ac9;word-break:break-all;” target=”_blank” rel=”nofollow ugc noopener”>here. This exclusive webinar will introduce you to the platform’s capabilities and best practices for maximizing its value. About the Lenzing Group The Lenzing Group is dedicated to the ecological production of specialty fibers from cellulose and recycled raw materials. As a leader in innovation, it partners with textile and nonwoven manufacturers worldwide and promotes the development of numerous new technologies. The Lenzing Group’s high-quality fibers are the raw materials for a wide range of textile applications, from functional, comfortable, and fashionable clothing to durable, sustainable home textiles.
Furthermore, the special properties and plant-based origin of TUV-certified biodegradable and compostable Lenzing fibers make them ideal for everyday hygiene applications. Our business model goes far beyond that of a traditional textile manufacturer. Together with our customers and partners, we develop innovative products along the value chain and create added value for consumers. The Lenzing Group strives for efficiency in the use and processing of all raw materials and provides solutions that facilitate the transition of the textile industry from the current linear economic system to a circular economy. To slow global warming and support the goals of the Paris Agreement and the EU Commission’s Green Deal, Lenzing has developed a clear, science-based climate change action plan to significantly reduce its greenhouse gas emissions by 2030 and to reach net-zero targets (Scope 1, 2, and 3) by 2050. Lenzing Group Company Data 2024 Revenue: 2.66 billion euros Nominal fiber production: 1,110,000 tons Number of employees (full-time equivalent): 7,816 TENCEL(TM), LENZING(TM) ECOVERO(TM), VEOCEL(TM), LENZING(TM), and REFIBRA(TM) are trademarks of Lenzing AG. [1] Lenzing adheres to its commitment to environmental protection and resource conservation by sourcing wood and pulp only from certified or controlled sustainable sources. Lenzing’s Wood and Pulp Policy commits to sourcing wood and pulp only from responsible sources. FSC(R) (FSC-C041246) certified or PEFC (PEFC/06-33-92) certified. [2] To promote sustainability in the global textile and nonwovens industry, Lenzing follows three strategic principles as part of its “nature-positive” sustainability strategy: The strategy focuses on collaborating with key industry stakeholders to strengthen the environmental performance of the value chain, drive systemic change and advance the circular economy. Stakeholder collaborations include: Textile Exchange, Cascale, Canopy, Together for Sustainability, Renewable Carbon Initiative, and UN Global Compact. [3] Lenzing Pro and all related services are designed for business users, not consumers. [4] Lenzing™ fibers are EU Ecolabel certified (license number AT/016/001). Lenzing nonwoven fibers are not EU Ecolabel certified by AHP, but products containing Lenzing™ nonwoven fibers may be eligible for such certification. [5] Lenzing Pro features will be added gradually.