Fukuuro, a home delivery purchase service, is holding a 10th anniversary campaign! A special page has been released looking back over the past 10 years, featuring a “Fukuuro Purchase Brand Timeline.”

Fukuuro, the home delivery purchase service, is holding a 10th anniversary campaign! A special page has been released looking back over the past 10 years, featuring the “Fukuuro Brand Purchase Timeline.” ​
Vector Co., Ltd. Press release: September 1, 2025 To Members of the Press “Fukuuro,” a mail-order purchase service, is holding a 10th anniversary campaign! A special page has been released looking back over the past 10 years, featuring the “Fukuuro Brand Purchase Timeline.” Fukuuro, a home delivery purchase service operated by Vector Inc. (headquarters: Minato-ku, Tokyo; CEO: Tomohiro Murakawa), which buys and sells fashion items, celebrated its 10th anniversary in September 2025. Starting Monday, September 1, 2025, we will launch a special 10th anniversary page (URL:
https://fukuuro-kaitori.jp/campaign/10th_anniversary_campaign) to express our gratitude to everyone who has supported us thus far. We will also be publishing a “Fukuuro Purchase Brand Timeline,” calculated based on past purchase data.
https://prcdn.freetls.fastly.net/release_image/19990/156/19990-156-63e7b444ae1ff012c074921e7a0394a6-1257×512.jpg Over the past decade, the reuse market has been steadily expanding, with new values ​​such as “selling clothes you don’t wear” and “checking resale prices before purchasing new” becoming more widespread. Fukuuro, a mail-order purchase service, launched in September 2015 as a service that anyone can use easily and safely. Thanks to our customers, we currently appraise over 6,000 brands, the highest number in the industry, and boast a track record of purchasing over 1 million items annually. Fukuuro will continue to improve convenience by incorporating customer feedback and further enhance our services to meet our customers’ diverse needs. ■About the Fukuuro Purchase Brand Timeline On a special page, we have published the “Fukuuro Purchase Brand Timeline,” calculated based on the number of items purchased by Fukuuro and the rate of increase in purchases, and tracing the evolution of the top three brands with the largest increase in purchases. Trends have shifted from “simple” to
“eye-catching logos” and “comfort”, and are now shifting to “emphasis on individuality”. In recent years, there has been an increase in items with unique designs, led by “sacai” and “HYSTERIC GLAMOUR”. 【Fukuuro Brand Purchase Timeline】 year Brand TOP3 Comments 2024 HYSTERIC GLAMOR / LOEWE / sacai Increased purchases of unique designs 2023 New Balance / CELINE / Y’s Practical and unique brands are popular 2022 IENA / gelato pique / Christian Dior Brands that combine cleanliness and comfort are doing well 2021 THE NORTH FACE / CHANEL / Max Mara High-quality, everyday luxury items are popular and have made it into the rankings 2020 BURBERRY / ANAYI / PLEATS PLEASE
Functionality and comfort are at the top 2019 SNIDEL / CANADA GOOSE / Ameri VINTAGE The rise of feminine and streetwear has led to a surge in popularity. 2018 Theory / Deuxieme Classe / Supreme Vintage and unique items are booming, leading to increased purchases 2017 adidas / DIESEL / MONCLER Brands with eye-catching logos are popular 2016 NIKE / Theory / Patagonia Sports MIX brands rank high 2015 Theory / FOXEY / LOUIS VUITTON High-quality, simple designs make the list [Survey overview] Survey period: September 2015 to August 20, 2025 Survey subject: Number of items purchased via the home delivery purchase service “Fukuuro” (2015: number of items purchased, 2016-2024: increase in number of items purchased) ■About the Fukuuro Mail-Order Purchase Service’s 10th Anniversary Special Campaign To thank everyone for their patronage, we will be holding a 10th anniversary campaign for Fukuuro’s mail-order purchase service, physical stores (Aoe Store, Shibuya Jinnan Store, Meidaimae Store), and Official X. Please see the special page for details on each campaign. ＜Campaign Period＞ September 1st (Monday) – September 30th (Tuesday), 2025 ＜10th Anniversary Special Page URL＞
https://fukuuro-kaitori.jp/campaign/10th_anniversary_campaign 1. Appraisal amount 30% UP For a limited time, we’re offering 30% more appraisal value than the regular appraisal price for brands listed in the “Fukuuro Purchase Brand Timeline” and “Trending Brand Timeline by Decade” on the special page. *Please enter the “campaign code” listed on the official website when applying. *Cannot be used in conjunction with other campaigns or coupons. 2. Chance to double the appraisal value!? All participants are guaranteed a 10% increase in the appraisal value. Additionally, 10 lucky winners will receive a 100% increase in the appraisal value. *Maximum 100,000 yen *Please enter the “campaign code” listed on the official website when applying. *Cannot be used in conjunction with other campaigns or coupons. 3. Luxury Gift Campaign 10 lucky winners who participate in the campaign will be randomly selected to receive a luxurious prize. ＜How to participate in the campaign＞ 1. Follow Fukuuro Official X
(@fukuuro_vector) 2. Quote and repost with the hashtag
“#Fukuuro10thAnniversary” *Writing your “favorite brand” in the comments doubles your chances of winning. 4. 20% OFF SALE AT FUKUURO STORE We’re holding a sale at the FUKUURO Aoe, Shibuya Jinnan, and Meidaimae stores, where all in-store items are 20% off. *Up to 20,000 yen
https://prcdn.freetls.fastly.net/release_image/19990/156/19990-156-3c31e7f9eace51c99340d1535783b695-1236×437.jpg ■About Vector Inc.https://vector-enter.jp/ With a vision of becoming the “No. 1 sustainable fashion company,” we offer a one-stop service for appraising, purchasing, and selling fashion items. We operate our reuse business through multiple channels, including the recycle shop “Vector,” the used brand clothing online store “Vector Park,” the home delivery purchase service “Fukuuro,” and the general purchase specialty store “Ecosul,” with the aim of realizing a circular economy where unwanted items are passed on to those who need them. Going forward, we will form alliances with various companies, both in the same and different industries, and proactively take on new initiatives to create a reuse culture.
https://prcdn.freetls.fastly.net/release_image/19990/156/19990-156-5e1c981a5bb91286bec7b92dadc91f1c-851×360.jpg Established: February 2003 Location: 4F YODA Building, 3-15-13 Shiba, Minato-ku, Tokyo (Tokyo Head Office) Representative: Representative Director Tomohiro Murakawa Business: Reuse business (store management, e-commerce site management), system platform business, franchise business
https://prcdn.freetls.fastly.net/release_image/19990/156/19990-156-7397909b0519c11a21efac6097899ec1-1101×131.jpg
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