Air Closet Co., Ltd. GO GREEN/Green Friday An opportunity to think about sustainable consumption. 15 sharing services promoting sustainable consumption change to green logos

[Air Closet Co., Ltd.] [GO GREEN/Green Friday] An opportunity to think about sustainable consumption. 15 sharing services promoting sustainable consumption change to green logo ​
Air Closet Co., Ltd. Press release: November 18, 2024 [GO GREEN/Green Friday] An opportunity to think about sustainable consumption. 15 sharing services promoting sustainable consumption change to green logos Air Closet plans and leads the project as the lead company of the Sharing Economy Association SDGs Promotion Committee and implements the project for three consecutive years
https://prcdn.freetls.fastly.net/release_image/11623/230/11623-230-729e13563ec6c7249479ffd115404006-3900×2048.png Air Closet Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Satoshi Amanuma) is celebrating Green Friday (Friday, November 29th), a movement for sustainable consumption, by the Sharing Economy Association. (hereinafter referred to as “Share Eco Association”) and 15 sharing service providers will conduct the “GO GREEN Project” to think about environmentally friendly and sustainable consumption behavior. We believe that it is important to continuously communicate that sharing is a sustainable option, and as the lead organizer of the Share Eco Association’s SDGs Promotion Committee, we will plan and plan this project from the start of 2022. I’m leading the way. What is Green Friday? On Black Friday (the fourth Friday in November), when large sales are held to encourage mass consumption, this initiative aims to raise awareness about sustainable consumption, such as taking care of things and using them for a long time. ■ Spreading
“sustainable consumption” through the “GO GREEN Project” that collaborates with sharing services In the “GO GREEN Project,” the Share Eco Association and 15 sharing service providers will
collaborate with the theme “GO GREEN,” which means environmentally friendly behavior, from Monday, November 25, 2024 to November 29, 2024. For five days until Sunday (Friday), we will change the service logos of each company to green and conduct an SNS campaign to encourage the use of sharing services. This project aims to provide sustainable options for a mass consumption society where large-scale sales such as Black Friday continue to exist, as efforts to move away from mass production, mass consumption, and mass disposal are spreading worldwide. This year marks the third year of the event, which aims to propose a sharing service that can be used as a platform. Using a sharing service that allows many people to share things, space, skills, etc. helps to efficiently utilize resources, suppress overproduction of products, and reduce waste. A study by the Share Eco Association predicts that the use of shared space and goods will reduce CO2 emissions by 4.45 million t-CO2*1. Compared to purchasing each time, you can use only the amount you need, reducing wasteful consumption and achieving a sustainable lifestyle. Although many people are somewhat aware of the importance of sustainable consumption, it is still difficult to think about how consumption should be done in daily life and take concrete actions. Therefore, in conjunction with the timing of Green Friday, we offer an opportunity to pause and reconsider the way we consume. Our company is the lead organizer of the Share Eco Association’s SDGs Promotion Committee, and we believe that it is important to continually review the way we consume in order to spread sustainable consumption. Therefore, we are working on this project with the aim of creating opportunities for regular reflection. At “SHARE SUMMIT 2024” held on November 5th (Tuesday), our representative Amanuma called for participation, saying, “We want everyone to take this time to stop and think about sustainable consumption,” and received supportive comments from the Ministry of Economy, Trade and Industry. I received it. ■ State of “SHARE SUMMIT 2024”
https://prcdn.freetls.fastly.net/release_image/11623/230/11623-230-e2cd42160b120f6c6f61a63460522469-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/11623/230/11623-230-dc2c0a2a74eec3b6de23eefaa1dd1bcd-2363×1532.jpg ■Supporting comments from the Ministry of Economy, Trade and Industry Ministry of Economy, Trade and Industry / GX Group Resource
Circulation Economy Division Manager Shogo Tanaka Green Friday is an initiative to make more effective use of resources by changing the way they are used, and to appropriately recycle items that can be used for a long time.It also has environmental benefits such as reducing CO2 emissions. It is not easy for consumers to implement this type of consumption on their own. However, we believe that this is an extremely important initiative that will lead to changes in consumer behavior by companies and other organizations providing consumers with concrete solutions and services in the form of green consumption. Furthermore, the reason behind the Ministry of Economy, Trade and Industry’s approach to this policy is that it believes there is a need to shift away from the traditional way of thinking that focuses on GDP, which ends with selling things. We are approaching an era in which the lack of environmental consideration and disposable consumption in past consumption may become a stumbling block to future growth. In the future, we have high hopes for the “sharing economy,” which can achieve economic growth while minimizing resource input through creative ways of using resources. In fact, we are currently promoting this as a national strategy. We hope that everyone will be interested and have fun while participating in this Share Eco Green Friday, so that we can move forward together with the policy. I sincerely hope that your efforts will be successful. Sharing Economy Association Official Website URL:
https://sharing-economy.jp/ja/greenfriday2024 ■Air closet sharing model service that provides “sustainable consumption” As a sharing model that circulates resources, we offer new options for sustainable consumption, such as the monthly fashion rental service “airCloset,” and the “aircloset Mall,” where you can try out furniture and home appliances before purchasing. “airCloset” is expected to have the effect of reducing CO2 emissions by 19% and waste emissions by 27% by allowing users to enjoy clothes by renting, compared to the normal sales model*2. Additionally, since you can purchase the clothes you like after renting them, you are contributing to reducing the number of clothes that are thrown away because they are rarely worn after purchase. Furthermore, we have achieved zero clothing waste in this business. “aircloset Mall” provides the opportunity to rent furniture and home appliances before purchasing, thereby preventing shopping mistakes and contributing to the reduction of unnecessary waste. In the future, we will continue to work with the Share Eco Association and share businesses to widely communicate that sharing is a sustainable option and contribute to the realization of a
sustainable future.
https://prcdn.freetls.fastly.net/release_image/11623/230/11623-230-592910703f2093f0b3394dfb3d0a37da-1080×1080.png
https://prcdn.freetls.fastly.net/release_image/11623/230/11623-230-6b26a31b4952038db666622628331afa-1080×1080.png *1) Sharing Economy Association “2030 CO2 reductions due to the spread of space sharing goods sharing services”
https://sharing-economy.jp/ja/20220310 *2) Ministry of the Environment “Reiwa 4th Effect Demonstration Project for Decarbonized Resource Circulation Business Utilizing Digital Technology” (Implemented as part of the “FY2020 Commissioned Demonstration and Verification Work for Promoting the Construction of Decarbonized 2R Businesses Utilizing Digital Technology”)
https://prcdn.freetls.fastly.net/release_image/11623/230/11623-230-21d9c90589397878ead08ffd6a268b76-2731×912.png Air Closet Co., Ltd. We are the operating company of airCloset, Japan’s first and largest monthly fashion rental service specializing in everyday wear for women. Through “Personal Styling,” where our stylists choose clothes that suit you, we offer women across the country the experience of discovering new fashion. In addition, by leveraging our proprietary circulation platform, we operate multiple services such as airCloset Mall, a manufacturer-approved monthly rental mall where you can try out products before purchasing. Air Closet delivers “encounters with sustainable, exciting, and good things” centered around sharing and recycling. Monthly fashion rental service “airCloset”: https://www.air-closet.com/ Manufacturer-approved monthly rental mall “airCloset Mall”: https://mall.air-closet.com/ Fashion rental of Disney items “Disney FASHION CLOSET”:
https://disney.air-closet.com/ Company name: airCloset, Inc. Established: July 15, 2014 Representative: Satoshi Amanuma,
Representative Director, President and CEO Officers: Executive Vice President Yusuke Maekawa / Director Shoichi Kotani Outside Director Kentaro Sakakibara / Outside Director Masanori Tsukimori / Outside Director Tomoyuki Takeichi Location: KD Minami Aoyama Building 5F, 3-1-31 Minami Aoyama, Minato-ku, Tokyo 107-0062 URL:
https://corp.air-closet.com