PUMA Japan Co., Ltd. PUMA Global Ambassador Dua Lipa and BLACKPINK’s Rose appear in PUMA’s “Rewrite the Classics” campaign!

Puma Japan Co., Ltd. press release (2024.11.19) PUMA JAPAN Co., Ltd. PUMA Global Ambassador Dua Lipa and BLACKPINK’s Rose appear in PUMA’s “Rewrite the Classics” campaign! New visuals for “SPEEDCAT OG” released PUMA is pleased to announce that PUMA has announced that it will be promoting global pop star Dua Lipa, who serves as its global ambassador, and Rose, a member of the Korean four-member girl group BLACKPINK, who was appointed as its global ambassador in June of this year. Continuing from the previous season, the campaign “Rewrite the Classics” featuring “Rosé” will be rolled out worldwide from December 5th (Thursday). This campaign aims to reintroduce PUMA’s classic designs to a new generation. And now, as part of the campaign, we will be releasing new visuals of Dua Lipa and Rose wearing “SPEEDCAT OG”, which celebrates its 25th anniversary this year.
https://prcdn.freetls.fastly.net/release_image/10697/222/10697-222-4ad907bef11e2c0d810a4834fa22f659-2163×999.jpg
https://prcdn.freetls.fastly.net/release_image/10697/222/10697-222-3b1d8fbc75f5473fd59c7b539f6657d3-565×330.jpg SPEEDCAT was born in 1999 and is a lifestyle shoe based on the fire-resistant racing shoes worn by F1(TM) Grand Prix drivers from the 80’s to the 90’s. It was reprinted from the PUMA archives in the summer of 2024, marking the 25th anniversary of its release, and immediately gained support from celebrities and sold out. Inspired by racing silhouettes, the low-profile style continues to evolve through collaborations and limited edition releases, always appealing to new generations. This Rewrite the Classics campaign puts the spotlight on SPEEDCAT, with Dua Lipa and Rose expressing its charm. The campaign visual depicts two people wearing SPEEDCAT enjoying a free journey against the backdrop of endless electric lines and mountains. Rose wears a “black” SPEEDCAT OG with a silver racing jacket, giving off a sophisticated presence, while Dua Lipa wears a “red” SPEEDCAT OG with Puma racing style, expressing strength. I’m doing it. The image of the two traveling along the wide open road, enjoying detours in their distinctive cars, embodies a sense of freedom and adventure that is not bound by rules. “SPEEDCAT OG” is available at PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA Store Odaiba, PUMA Store Fujimi, PUMA Store Kyoto, PUMA Store Fukuoka, and PUMA Official Online Store ( https://jp.puma.com/ ), PUMA app, and on sale at some stores. For stores that carry PUMA products, please check the website of each store. *Some products available may differ depending on the store. Additionally, as of November 19th, color 02 (red) is sold out and is no longer available. There are plans to resell it, but the timing is undecided. 〈Product details〉 Image
URL: https://prcdn.freetls.fastly.net/release_image/10697/222/10697-222-38b7832fa56af7682c9d0d025487a50f-1228×307.jpg Product name: SPEEDCAT OG Suggested retail price: 14,300 yen (tax included) Product number: 398846 Color: 01/02 [About PUMA] PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, we have been accelerating the development of sports and culture through product development for athletes who want to be the fastest. Currently, we offer products for each sport in categories such as football, running, training, basketball, golf, and
motorsports, as well as lifestyle products inspired by each sport. Additionally, through collaborations with famous designers and brands, we are working to spread the wonders of sports into the fashion and street culture scenes. The PUMA Group includes the PUMA, Cobra Golf and Stichd brands and is headquartered in Herzogenaurach, Germany. We operate in more than 120 countries and have approximately 20,000 employees worldwide. For more information, please visit
https://jp.puma.com Please take a look.