【Sanyo Shokai Co., Ltd.】 Developed by Sanyo Coat, a brand specializing in coats, aiming to be the highest quality down coat. “Aomori Down” new colors and new models released for winter 2024
Sanyo Shokai Co., Ltd. Press release: November 14, 2024 Developed by Sanyo Coat, a brand specializing in coats, aiming to be the best down coat. “Aomori Down” new colors and new models released for winter 2024 Started making it into a standard series after last year’s favorable reception
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https://prcdn.freetls.fastly.net/release_image/9154/670/9154-670-fedb95438b0249347615a11938d01298-1920×957.jpg Developed by the coat specialty brand “SANYOCOAT” aiming to be the highest quality down coat. “Aomori Down” SANYO COAT, a brand specializing in coats developed by Sanyo Shokai, uses precious down produced in Aomori Prefecture, and is manufactured by Sanyo Sewing Co., Ltd., a company that has been specialized in coats for 55 years. The 2024 winter new product of “Aomori Down”, which is all done from down filling to commercialization at “Aomori Factory” (Shininohe Town, Aomori Prefecture), will be sold at 6 stores that carry “Sanyo Coat” and Sanyo Shokai official website. It has started at online stores such as “SANYO ONLINE STORE”. “Aomori Down” is a product created by “SANYOCOAT” and “SANYO Sewing Aomori Factory” through a combination of technology, research and development, and the introduction of the latest equipment, with the aim of achieving the highest quality down coat. This is a down coat. Following last year’s favorable reception, we have decided to release more designs and colors in the winter of 2024 in order to make “SANYOCOATS” a new standard series. Black, one of this year’s new colors, was developed by our company-wide project, the Product Development Committee, through repeated research with Seiren Co., Ltd., a textile
manufacturer, and took about two years to create a deep black with a luxurious feel. The “BLACK OF BLACKs” (*1) is created using a newly developed fabric, and is the most concentrated product of our technology and research and development capabilities among the “Aomori Down” products. (※ 1 ) “Aomori Down” introduction page https://store.sanyo-shokai.co.jp/blogs/feature/sc-20241016
https://prcdn.freetls.fastly.net/release_image/9154/670/9154-670-bcb763716671524eed3384447912b67c-1152×1440.jpg The new black color is our unique “BLACK OF BLACKs” that achieves a deep black with a high-quality feel (left: women’s, right: men’s)
https://prcdn.freetls.fastly.net/release_image/9154/670/9154-670-08bbdbb0348e689d28e9579463564038-1200×1501.jpg ■“Aomori Down” development background ~ “SANYOCOAT” continues to propose coats that meet the needs of consumers ~ In 1946, after the war, when supplies were scarce, a black men’s raincoat made from air raid blackout curtain material became the first SANYOCOAT coat. Since then, “SANYOCOAT” has continued to propose coats that meet the needs of consumers, and in 2013, it began rolling out the “100 Year Coat”, which embodies our commitment to manufacturing. ~ 80th anniversary of establishment of Sanyo Shokai ~ Sanyo Sewing Co., Ltd. is an in-house factory specializing in coats that has been the production base for SANYOCOAT since its establishment in 1969. “Aomori Factory” is a factory that has received particularly high praise for its production technology of trench coats made of cotton gabardine material, including the “100 Year Coat,” but from 2021 onwards, we will enhance our comprehensive capabilities as an expert in coat production. In order to achieve this goal, we are working on the production and development of new products that go beyond the production of classic coats by introducing multiple new equipment. Last year in 2023, we celebrated the 80th anniversary of the establishment of Sanyo Shokai, and our founding brand “SANYOCOAT”, which has its roots in raincoats, and our production base “SANYO SEWING Aomori Factory” will continue to grow with the advancement of technology and equipment. “Aomori Down” was developed to create value and propose coats that can only be made in Aomori. Following last year’s favorable reception, we have decided to release more designs and colors in the winter of 2024 in order to make “SANYOCOATS” a new standard series. ■Sanyo Coat “Aomori Down” Product Features “Aomori Down” was created in the winter of 2023 by “SANYOCOAT” and “SANYO Sewing Aomori Factory”, which specializes in coats, by combining technology, research and development, and the introduction of the latest equipment, aiming for the highest quality of down coats. This is a down coat that has started to be rolled out. In winter 2024, in addition to the mid-length version that has been available since 2023, we will be offering three types: short length for men and long length for women. Available in three basic colors: navy, which will continue from winter 2023, and off-white, a new color for this winter, and black. Black, one of this year’s new colors, was developed by our company-wide project, the Product Development Committee, through repeated research with textile manufacturer Seiren Co., Ltd., and took about two years to create a deep black with a high-quality feel. “BLACK OF BLACKs” is made from a developed fabric. Sanyo Coat “Aomori Down” Product Points 1. [Production]: Sanyo Sewing Aomori Factory, which has been specialized in coats for 55 years, consistently produces coats using craftsmanship and the latest equipment 2. [Specifications/Functions/Materials]: Adopts
“thermocompression bonding” no-sew technology, “waterproof, windproof, and breathable” functional material, and “down produced in Aomori Prefecture” that prevents warm air from escaping. Achieves water leakage resistance equivalent to that of a rain umbrella 3. [Color]: Available in 3 basic colors including our unique “deep black” 4. [Design/Comfort] : Light and comfortable to wear, easy to match with elegant outfits 1. [Production] Sanyo Sewing Aomori Factory, which has been specialized in coats for 55 years, consistently produces products using craftsmanship and the latest equipment. “Aomori Down” uses precious down from Aomori Prefecture, and is produced at Sanyo Sewing Aomori Factory, which has been specializing in coats for 55 years, and handles everything from filling the down to commercializing it. From 2021 onwards, the factory will introduce multiple new equipment, including a down filling machine, thermocompression bonding, and seam sealing equipment, in order to increase its overall strength as an expert in coat production. We are working on producing new products that will never stop. “Aomori Down” is produced by combining the craftsmanship skills cultivated through the production of trench coats with the latest equipment.
https://prcdn.freetls.fastly.net/release_image/9154/670/9154-670-d0026571cbf7a7ef5e1cb7a3170826d8-1389×540.jpg “Sanyo Sewing Aomori Factory” enhances comprehensive capabilities as an expert in coat production 2. [Specifications/Functions/Materials] Adopts “thermocompression bonding” no-sew technology, “waterproof, windproof, and breathable” functional material, and “down produced in Aomori Prefecture” that prevents warm air from escaping. Achieves water leakage resistance equivalent to that of a rain umbrella. Seamless technology called “thermo-compression bonding” that eliminates sewing machine seams to prevent water from seeping through the sewn parts The down is separated by In addition to
“thermocompression bonding” specifications, By using a functional material that is waterproof, windproof, and breathable for the outer material, it prevents rain and wind. . “Aomori Down” is We have conducted leak-proof tests and confirmed that the water-leak resistance is equivalent to that of an umbrella. I’m doing it. “Thermocompression bonding” not only ensures waterproof and windproof properties, but also prevents down from falling out . Down is Uses down from Aomori Prefecture. Used in luxury duvets, it is lightweight and traps warm air, making it difficult for it to escape. The down is also traceable.
https://prcdn.freetls.fastly.net/release_image/9154/670/9154-670-4500a47e04b9050fa0d83509332b10e3-999×1249.jpg Down is sealed using thermo-compression bonding to prevent water from entering through the small holes in the sewing. In addition to ensuring waterproof and windproof properties, it also prevents down from falling through.
https://prcdn.freetls.fastly.net/release_image/9154/670/9154-670-aaf3ea0a6f01bdf10463c5e482908ae3-1237×1546.jpg Water droplets like raindrops are rolled away due to its excellent water repellency. The design of the coat itself is designed to allow raindrops to fall off smoothly. The “thermocompression bonding” and fabric properties provide water leakage resistance equivalent to that of a rain umbrella.
https://prcdn.freetls.fastly.net/release_image/9154/670/9154-670-091dc452d413331ba74bce37c0ae4b40-1502×1877.jpg Uses precious down from Aomori Prefecture, which is used in high-end futons. The lightweight and delicate feathers make it difficult for warm air to escape.
https://prcdn.freetls.fastly.net/release_image/9154/670/9154-670-e94232de97e3cd6b942ebcf1e2076f0f-934×900.jpg The navy and off-white outer material is made of Partex Sealed Air, a multi-layered functional material that is waterproof, windproof, and breathable. The outer fabric exhibits excellent water repellency. Even if water seeps into it, the thin membrane in the center will not allow it to pass through. On the other hand, the special multilayer structure membrane with countless micro-sized holes expels moisture and hot air, providing a high level of breathability not found in conventional moisture-permeable materials. The material is supple, lightweight, and highly breathable, and it doesn’t get stuffy even when you keep moving, making it a functional material suitable for even strenuous activities. Keeps the environment inside your clothes comfortable. 3. [Color] Available in 3 basic colors, including our unique “deep black” Available in three basic colors: navy, which will continue from winter 2023, off-white, a new color, and black. Black, one of this year’s new colors, was developed by our company-wide project, the Product Development Committee, through repeated research with textile manufacturer Seiren Co., Ltd., and took about two years to create a deep black with a high-quality feel. “BLACK OF BLACKs” is made from a developed fabric. Like the navy and off-white outer material “Partex Sealed Air,” it is a functional material with a multilayer structure that is both waterproof, windproof, and breathable, and is the product of the greatest concentration of our technology and research and development capabilities among the “Aomori Down” products. 1st place.
https://prcdn.freetls.fastly.net/release_image/9154/670/9154-670-a3ebaf23c776e81c49f98df89aabd674-1200×1501.jpg The new black color is our unique “BLACK OF BLACKs”, which achieves a deep black with a high-quality feel (Photo: Men’s) 4. [Design/Comfort] Light and comfortable to wear, easy to match with elegant outfits The design pursues a length and silhouette that is beautiful even when worn over a jacket, and the number of layers and amount of down in the down pack has been refined through trial and error. By making full use of the no-sew technology of thermocompression bonding, we have reduced the number of seams as much as possible, adding to the simple and sophisticated impression. Thanks to the ingenuity of the materials and patterns, this down coat is lighter and more comfortable than it looks, making it easy to match with casual as well as elegant outfits, making it a versatile down coat that can be used on rainy and snowy days. In addition, in order to make it a standard series, we have created a new “Aomori Down” emblem, which will be worn as a focal point on the left arm starting with the 2024 winter model. The emblem design uses the initial letter “A” of Aomori, a snowman inspired by the snowy land of Aomori, and the orange and blue colors of the original check pattern “Sanyo Lattice” used for the lining of “100 Year Coat” and other items. It was designed by
https://prcdn.freetls.fastly.net/release_image/9154/670/9154-670-3dd31ac4760d8f71be9d93a884616b28-1140×1596.jpg Easy to match with elegant attire “Aomori Down”
https://prcdn.freetls.fastly.net/release_image/9154/670/9154-670-bd71e6ada13b767ad0a2cf05cb84ce7d-412×329.jpg Emblem on left arm. Aomori’s “A”, snowman motif ■Product overview: Sanyo coat “Aomori Down” Product name Aomori Down Number of types 3 types: short length, medium length, and long length Men’s: Type 2 (short length, middle length) Women’s: Type 2 (middle length, long length) Color development 3 colors: off-white, navy, and black Men’s: Short length (off-white, navy), Middle length (off-white, navy, black) Women’s: Mid-length (off-white, navy, black), Long length (off-white, navy) Material Outer material: 100% nylon (bonded with polyurethane film) [Functional material that is waterproof, windproof, and breathable] Down: 90% down, 10% feather [Uses down from Aomori Prefecture] Price (Price including tax) 176,000 yen – 209,000 yen Men’s: Short length 187,000 yen Middle length (off-white/navy) 198,000 yen (Black) 209,000 yen Women’s: Mid-length (off-white/navy) 176,000 yen, (Black) 187,000 yen Long length 198,000 yen Size Men’s: 2 sizes (M, L), length (L): short length 68cm, middle length 78cm Women’s: 2 sizes (36, 38), length (38): middle length 65cm, long length 90cm Release date On sale from Wednesday, October 30, 2024
https://prcdn.freetls.fastly.net/release_image/9154/670/9154-670-58fcedf8a8581d484fcb4ba5e019886c-1398×931.jpg Men’s (Short length, middle length)
https://prcdn.freetls.fastly.net/release_image/9154/670/9154-670-226ade72b1577688dd05903f0eb36e8f-1331×887.jpg Women’s (Middle length, long length) ■Sales store “Aomori Down” is available at some department stores and commercial facilities, including 6 stores selling “SANYO COAT” and the “SANYO COAT” brand official website and store in the “SANYO ONLINE STORE” official online store of Sanyo Shokai. will be sold at stores for a limited time. 1. Store “Sanyo Coat” department ・SANYO ESSENTIALS Nihonbashi Takashimaya S.C. Store (New Building 3rd Floor) Chuo-ku, Tokyo ・SANYO ESSENTIALS Daimaru Tokyo store (6th floor) Chiyoda-ku, Tokyo ・SANYO ESSENTIALS JR Nagoya Takashimaya store (6th floor) Nakamura-ku, Nagoya City, Aichi Prefecture ・SANYO ESSENTIALS Hanshin Umeda Main Store (3rd floor) Kita-ku, Osaka City, Osaka Prefecture ・Sanyo Yamacho Tokyo Midtown Hibiya store (2nd floor) Chiyoda-ku, Tokyo ・Sanyo Yamacho Iki Tokyo Midtown Yaesu store (1st floor) Chuo-ku, Tokyo Other pop-up shop stores Publication page URL
https://store.sanyo-shokai.co.jp/blogs/pages/sc-shoplist 2. E C “SANYOCOAT” brand official website & store
https://store.sanyo-shokai.co.jp/pages/sanyocoat ■About the production factory “Sanyo Sewing Aomori Factory” Our subsidiary. This is a domestic factory that has been specialized in coats for 55 years (founded in 1969), producing coats, which are one of our founding items, and which will celebrate our 80th anniversary in 2023.It is a domestic factory that can be said to be the backbone of our
manufacturing. In addition to the production of our own products, our technology for accurately sewing and finishing coats, which requires a large number of steps, has received orders from several other apparel manufacturers including select shops in recent years. We have received high praise for this.
https://prcdn.freetls.fastly.net/release_image/9154/670/9154-670-fed31b4cfb97e937ea28707fbf466a99-2010×1436.jpg Sanyo Sewing Aomori Factory Latest trends: In February 2021, we established a production system that meets recent demands by investing in multiple equipment and adding new R&D functions. We are working to produce products that go beyond trench coats, such as in-house production of down coats and the development of new items. Official website https://www.sanyo-factories.jp/sewing.html ■About “Sanyo Coat” With a history of over 70 years, we are a coat specialist brand that continues to create products that will be loved for a long time, transcending eras and generations, with the keywords of “tradition and innovation,” “made in Japan,” and “special quality.” In 2013, we began rolling out the “100 Year Coat,” which embodies our commitment to manufacturing. Target: Men and women Main price range: (Men’s) Rain coat/down coat ¥70,400~¥231,000, wool coat ¥108,900~¥220,000 (Women’s) Rain coats/down coats ¥49,500 to ¥220,000, wool coats ¥79,200 to ¥242,000 Sales channels: Department stores, directly managed stores, specialty stores, EC Release date: 1946 “SANYOCOAT” brand official website & store https://store.sanyo-shokai.co.jp/pages/sanyocoat “Aomori Down” introduction page
https://store.sanyo-shokai.co.jp/blogs/feature/sc-20241016 More
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