blueover Miyagi prefecture’s first pop-up store held at Sendai Mitsukoshi

[blueover] Miyagi prefecture’s first pop-up store held at Sendai Mitsukoshi ​
BATON Co., Ltd. Press release: November 19, 2024 [blueover] Miyagi prefecture’s first pop-up store held at Sendai Mitsukoshi Japanese sneakers “blueover” born in Osaka opens its first store in the Tohoku region. At Sendai Mitsukoshi from November 20th (Wednesday) to November 27th (Wednesday). Special novelties are also available. The domestic sneaker brand “blueover” developed by BATON Co., Ltd. (Headquarters Nishi-ku, Osaka/Representative Director Hitoshi Watari) is November 20th to 27th period of Sendai Mitsukoshi Main Building 5F Event Space in Miyagi Prefecture We will be holding a POPUP store at. We have a wide range of lineups, including popular standard models as well as recently released models such as “Marco TS” and “Mikey Orange.” We also have novelty items that can only be obtained here. This will be our first store in the Tohoku region, so please take this opportunity to take a look.
https://prcdn.freetls.fastly.net/release_image/88863/103/88863-103-27ca38e4545da3dec21c78d9941cf2f9-2618×1745.jpg What is blueover “Blueover” was born in Osaka in 2011. The founder, a product designer, questioned the current state of consumption and manufacturing and launched the brand with the aim of restoring domestic production and craftsmanship. We create our products using domestic materials as much as possible and valuing close cooperation with local communities and factories. Rather than creating sneakers with outstanding functionality, we place importance on “easiness to walk in and wear,” and pursue universal designs that can be worn regardless of the era. We provide shoes that can be worn for a long time by using lasts that fit Japanese feet. The more you wear it, the more you get used to it, and the more you care for it, the more you can enjoy its deeper texture. blueover shoes aim to add a special moment to your everyday life, providing a richer and more meaningful experience.
https://prcdn.freetls.fastly.net/release_image/88863/103/88863-103-0792ca874ef89cf5b7f81a6b54cfc990-3000×2000.jpg Sendai Mitsukoshi A long-established department store with a history of about 90 years in Sendai City. We offer a wide variety of high-quality products, including fashion, jewelry, interior design, gourmet food, and more from domestic and international luxury brands that are carefully selected based on brand tradition and trust. Additionally, as a community-based department store, it is popular with local residents as it offers local specialties, seasonal events, traditional crafts and gourmet food unique to Tohoku. In addition to the courteous service that gives you a sense of the warmth of Sendai and Tohoku, it is also conveniently located for both locals and tourists, with easy access from Sendai Station. Sendai Mitsukoshi, which combines formality and friendliness, has been loved by local residents for many years.
https://prcdn.freetls.fastly.net/release_image/88863/103/88863-103-b68e84f3005fc0b04d1b11138257ac30-1109×624.png Abundant lineup We have a lineup of more than 20 types of shoes, including the brand’s iconic “Mikey”. You can see not only the standard colors but also some seasonal colors.
https://prcdn.freetls.fastly.net/release_image/88863/103/88863-103-b38639a11472f6a06c79130a2c384ce0-3125×2083.jpg Mikey
https://prcdn.freetls.fastly.net/release_image/88863/103/88863-103-fbbf30eef3e735011fe75f02a9f89168-2000×1334.jpg Marco
https://prcdn.freetls.fastly.net/release_image/88863/103/88863-103-0454b98ab3abfe977fa72657351f52b9-3125×2083.jpg Marco(TS)・Marco(LS)
https://prcdn.freetls.fastly.net/release_image/88863/103/88863-103-ccbee72d28b60c2e6e267d0bd628c796-3125×2083.jpg SHV3 Original Tyvek tote gift project also available Limited to customers who purchase one pair of shoes, those who sign up for the Mitsukoshi Isetan app will receive a blueover original Tyvek tote as a gift. *Limited to 20 people. It will end as soon as it runs out. Image
URL: https://prcdn.freetls.fastly.net/release_image/88863/103/88863-103-fb19d21720543c8f89e0a8b5083b9ef7-3125×2083.jpg Tyvek tote
https://prcdn.freetls.fastly.net/release_image/88863/103/88863-103-ecf9b8e06cf0e70332c461957f74457b-3900×2600.jpg Surprisingly large capacity
https://prcdn.freetls.fastly.net/release_image/88863/103/88863-103-44c2bc23bb935e5d47eb6d5f6cdd8d3d-3900×2600.jpg Easy to fold and carry Business bag “WONDER BAGGAGE” also holds POPUP Like blueover, the bag brand “WONDER BAGGAE” developed by BATON Co., Ltd. December 4th-10th A POPUP will be held at Sendai Mitsukoshi during this period. The location is the same as blueover Main building 5F event space Held at. We are also looking forward to seeing you with our extensive lineup.
https://prcdn.freetls.fastly.net/release_image/88863/103/88863-103-0ac26e3834f8e00f0f0054e97016bacf-1260×1080.jpg Event details
https://prcdn.freetls.fastly.net/release_image/88863/103/88863-103-cd6bcecd04adc69f692cd8cebc4baaa5-1260×1080.jpg blueover Period: November 20th to 27th Location: Sendai Mitsukoshi Main Building 5th floor event space https://blueover.jp/
https://prcdn.freetls.fastly.net/release_image/88863/103/88863-103-01a3952ca87ef06e3ef56e82760b385e-1260×1080.jpg WONDERBAGGAGE Period: December 4th to 10th Location: Sendai Mitsukoshi Main Building 5th floor event space https://wonder-baggage.com/ Image
URL: https://prcdn.freetls.fastly.net/release_image/88863/103/88863-103-b91b91b23192a07a1453e82d3a8418b0-1109×624.png Sendai Mitsukoshi 4-8-15 Ichibancho, Aoba-ku, Sendai, Miyagi 980-8543 Business hours: 10:00-19:30 https://www.mitsukoshi.mistore.jp/