[One of Japan’s largest] Cross-border fashion e-commerce site “60%” handles over 2,000 brands – bringing together brands from 10 Asian countries that are popular among Generation Z
Sixty percent Press release: November 19, 2024 [One of Japan’s largest] Cross-border fashion e-commerce site “60%” handles over 2,000 brands – Bringing together brands from 10 Asian countries that are popular among Generation Z The number of store openings is increasing by 200% annually. The cumulative number of store openings on the cross-border e-commerce site “60%”, which brings together apparel brands that are currently trending in Asia, mainly from Korea, has exceeded 2,000 brands.
https://prcdn.freetls.fastly.net/release_image/34990/482/34990-482-ac7f194182addad4b9ed10f4fc3303ce-776×1094.png With the mission of “bringing Asian fashion into the global
mainstream,” 60% (Sixty Percent), an online select store that gathers carefully selected Asian brands and is popular among customers of Generation Z, was founded. Over 2,000 brands entered the store in 6 years 60% – Sixty Percent, an online select store that is popular among customers of Generation Z, has surpassed 2,000 brands in its six years since its founding. We handle brands that are difficult to obtain in Japan from 10 Asian countries, mainly Korean brands, but also Indonesia, Taiwan, Thailand, and China.
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https://www.youtube.com/watch?v=o0q9ec3UoX0 ■ Why is Asian fashion supported by Generation Z? “60%” has highly unique items that can only be obtained locally in Asia and designs that evoke street culture, and are popular among young people. In addition, based on the latest brand information provided by customers, our store always offers the latest products from brands that are hot topics in local Asian countries. We play the role of bridging the fashion of Asian countries to Generation Z in Japan and around the world. Click here for 60% official website: https://www.sixty-percent.com/ Click here for the Corp site: https://corp.sixtypercent.com/ ■ More than 70% of the brands that enter the store are new to Japan – Role as the main partner company for brands from Asia More than 70% of the brands handled by “60%” (Sixty Percent) are brands that are “first launched in Japan.” As a bridge between brands that want to enter the Japanese market and customers who want to easily purchase branded products from Asian countries, we have grown to the point where we handle over 2,000 brands.
https://prcdn.freetls.fastly.net/release_image/34990/482/34990-482-185635c5a797c6e6c3c8675cbefcf3d2-897×469.png ■ Enjoy a deeper Asian street fashion experience at “60% LEVELY,” which reopened on November 15th “60% LEVELY”, which reopened on November 15, 2024, is a unique site that carefully selects Asian street style brands that are popular in Korea, China, Taiwan, and other countries. Open. There are many highly rare items that can only be obtained here, and many popular brands are appearing as new products for 2025FW. ▶Official website:
https://levely.sixty-percent.com/ ▶Instagram:
https://www.instagram.com/sixtypercent_levely/
https://prcdn.freetls.fastly.net/release_image/34990/482/34990-482-e7c987854eb9a011c1e6ceacdc477d06-2072×1390.png 60% (sixty percent) 60% (Sixty Percent) is an online select store that stocks only Asian-based street brands carefully selected from 10 Asian countries including South Korea and Taiwan. It operates as an online store advocating “Asian Street” and currently handles more than 2,000 brands that have not yet arrived in Japan. The collection includes brands that participate in collections from all over the world, as well as brands that are popular in various Asian countries. ▶ Official website: https://www.sixty-percent.com/ ▶Instagram: https://www.instagram.com/sixtypercent_official/

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