Aoyama Shoji Co., Ltd. Launched a collaboration project with AddElm TECHNOLOGY, which is attracting attention in the sports industry, “Set-up suit that improves performance just by wearing it”

[Aoyama Shoji Co., Ltd.] Collaborative project with AddElm TECHNOLOGY, which is attracting attention in the sports industry, launches a “setup suit that improves performance just by wearing it” ​
Aoyama Shoji Press release: November 19, 2024 Launch of a collaboration project with AddElm TECHNOLOGY, which is attracting attention in the sports industry, “Set-up suit that improves performance just by wearing it” ~Necklaces and bracelets are also included in the same project, featuring next-generation functional materials in business wear for the first time~
https://prcdn.freetls.fastly.net/release_image/115161/226/115161-226-9b70546623d47fbedf72a83052f1e252-870×302.jpg Aoyama Shoji Co., Ltd. (Headquarters: Fukuyama City, Hiroshima Prefecture/President: Osamu Aoyama) is AddElm, a textile technology company that aims to “expand people’s possibilities through clothing.” In collaboration with TECHNOLOGY, the AddElm Setup, which improves business performance just by wearing it, will be on sale from November 19th (Tuesday) at 100 major Yotsuno Aoyama stores and the official online store. Masu. This is the first time that AddElm has been included in business wear. ◎Product page: https://tinyurl.com/48b95zj7 Since the 2000s, titanium necklaces and other items made from materials that have positive effects on the human body have become popular, and are increasingly being worn by athletes. Nowadays, it is increasingly being used not only in accessories but also in clothing such as innerwear, and is attracting attention. Therefore, this time, we are introducing the next-generation functional material “AddElm”, which has won various awards at the world’s largest sports exhibition ISPO as a material that changes your physical ability just by wearing it. We have designed a set-up suit that will improve your business performance. This product is equipped with unique technology derived from minerals, which works on the physiological reactions of the human body to help improve performance and maintain condition. The micron-sized special powder “add.02. Ceramic Powder” is mixed into the fabric, which causes the body to react to the slight stimulation that causes it to become active and increase the feeling of tension. This allows you to maintain your concentration and allows you to perform at your best in various business situations such as desk work, meetings, and presentations. The fabric has just the right amount of firmness to give it a three-dimensional look, and the design has a relaxed feel. In addition, it has excellent functionality such as washable specifications that can be washed in the washing machine at home and anti-wrinkle properties, making it easy to maintain. [Product overview] Product Ad Elm setup suit Material: 100% polyester Color pattern navy/greige Size: Jacket: S – LL / Slacks: S – LL Sales price: Jacket: 24,090 yen including tax / Slacks: 10,890 yen including tax Sales store Aoyama Clothes 100 stores/Aoyama Clothes Online Store *The information listed is current at the time of release announcement. ■Product features
https://prcdn.freetls.fastly.net/release_image/115161/226/115161-226-1823af05dbfba40eaf46bb1dee8bc950-1688×1125.jpg ・Stretch: Supports body movement with excellent elasticity
https://prcdn.freetls.fastly.net/release_image/115161/226/115161-226-961418aabb76221ad9ae2cb3b84370cc-3375×2250.jpg ・Wrinkle-resistant: Strong against wear wrinkles, no ironing required
https://prcdn.freetls.fastly.net/release_image/115161/226/115161-226-34a227e244655695afe3374d344cb377-1962×1634.jpg ・Washable: Can be washed in your washing machine at home ■Buyer comment Aoyama Clothes Product Department Kota Miyazono
https://prcdn.freetls.fastly.net/release_image/115161/226/115161-226-8f134e3f0ff807ebe4e27175da4952d2-322×323.jpg As added value to products, items that use functional materials in fabrics such as water-absorbent, quick-drying, antibacterial and deodorizing materials have become common in the market, but recently there has been an increase in the number of materials that are designed with effects on the human body based on human physiology. I’m doing it. As this was the first time we had incorporated AddElm into business wear, we were worried about how to utilize AddElm’s functionality, but after repeated discussions, we were able to finalize the design by focusing on everything from material selection to silhouette and specifications. We would like customers who want to improve their daily performance to experience it for themselves. ■“Boost Necklace” and “Boost Bracelet” from the same project are also on sale (WEB only) Product URL: https://tinyurl.com/4nfb64u2 Image
URL: https://prcdn.freetls.fastly.net/release_image/115161/226/115161-226-b2cdff58d51888449140c0712904a7be-3900×3900.jpg
https://prcdn.freetls.fastly.net/release_image/115161/226/115161-226-2bebbbd63df84d3e69d6f13219ca92d1-887×921.jpg Contains next-generation functional material (2G) “AddElm add.03 powder” to maximize performance. It is extremely lightweight and feels comfortable even when worn for long periods of time, and by improving the balance of the core, daily life becomes smoother and helps prevent injuries. Furthermore, it increases your breathing metabolism and supports a lively business style. [Product overview] Material: Silicone/AddElm (add.03.) powder (approx. 8%) Color pattern: white/black Size: Necklace: FREE (length approx. 48cm) / Bracelet: FREE (inner diameter approx. 6cm, circumference approx. 19cm, width 0.6mm) Sales price: Necklace: 5,280 yen including tax / Bracelet: 3,850 yen including tax *The information listed is current at the time of release announcement.