Mother House’s apparel brand “ERIKO YAMAGUCHI” opens its second domestic flagship store in Osaka

Mother House’s apparel brand “ERIKO YAMAGUCHI” opens its second domestic flagship store in Osaka ​
Mother House Co., Ltd. Press release: November 19, 2024 Mother House’s apparel brand “ERIKO YAMAGUCHI” opens its second domestic flagship store in Osaka Mother House Co., Ltd. (location: Taito-ku, Tokyo, CEO: Eriko Yamaguchi), whose philosophy is to “create a world-class brand from a developing country,” is the second domestic store and flagship store of the apparel brand “ERIKO YAMAGUCHI.” ERIKO YAMAGUCHI Osaka store has opened in NU Chayamachi Plus. Designer Eriko Yamaguchi’s collection lines that express her worldview can be viewed in one of the largest spaces in Japan. Image
URL: https://prcdn.freetls.fastly.net/release_image/16177/207/16177-207-57f36c5a3124ea11817c1e813b7da5df-960×560.jpg Exterior of the new store opened at NU Chayamachi Plus (Photo by Shotaro Kaide) About ERIKO YAMAGUCHI Osaka store This is the second store in Japan for designer Eriko Yamaguchi’s apparel brand ERIKO YAMAGUCHI, following the Ginza store. The brand places an emphasis on natural materials, which are especially important to the brand, and creates spaces using zelkova trees and stones selected from all over Japan, as well as materials finished by craftsmen. (ERIKO YAMAGUCHI’s products are designed by designers He went to India himself and collaborated with local craftsmen to not only produce products from thread production to sewing, but also to bring out the potential of natural materials by combining weaving and dyeing techniques. At this Osaka store, which is positioned as the West Japan flagship store, you can enjoy ERIKO YAMAGUCHI’s entire lineup, including clothes, bags, and unisex jewelry, in a spacious space. Osaka store limited product/purchaser benefit “Original cotton bag” ERIKO YAMAGUCHI 2024AW -NOMADIC- In addition to viewing the latest lineup, we are offering ERIKO YAMAGUCHI Osaka store original cotton bags exclusively to purchasers (until supplies last). We also have “Nomad Neck Warmer Printed Linen Khadi” as an original product of our Osaka store. Image
URL: https://prcdn.freetls.fastly.net/release_image/16177/207/16177-207-57f07f4916ad50bb38ba02e1ec7c0f08-2250×2250.jpg You can see the latest lineup of ERIKO YAMAGUCHI 2024 AUTUMN/WINTER. As a purchase bonus, we are offering an Osaka store original cotton bag (until supplies last).
https://prcdn.freetls.fastly.net/release_image/16177/207/16177-207-14b3f3365d1285d7e150611bcfe429f4-2250×2250.jpg Nomad Neck Warmer Printed Linen Khadi multicolor (black) 8,800 yen including tax Limited edition color of the popular neck warmer. Pre-release of new line of unisex jewelry and leather bags ERIKO YAMAGUCHI’s new line of unisex jewelry, leather bags, and bucket hats are available for pre-sale. We will be releasing unisex jewelry made of oxidized silver material, as well as cross bags and bucket hats made of light leather material.
https://prcdn.freetls.fastly.net/release_image/16177/207/16177-207-4939b922c5026d5e78598214d07da574-1080×1080.jpg Ibushi Big C Pierce (one ear) 17,600 yen including tax (left) Ibushi Sketched Line Ring 29,700 yen including tax (middle) Ibushi Imperfect Ring 29,700 yen including tax (right)
https://prcdn.freetls.fastly.net/release_image/16177/207/16177-207-a8f3da1f08b4d3f867ab3373d8f559f2-1080×1080.jpg Tane Cross Bag (Black/Khaki) 25,300 yen including tax A cross bag that fits the body lightly and is made from the same material as the popular leather jacket.
https://prcdn.freetls.fastly.net/release_image/16177/207/16177-207-c3c33fbcefcb63697f4baf830b4896bd-1080×1080.jpg Kaname Leather Bucket Hat 17,600 yen (tax included) A leather bucket hat with a simple shape that is easy to match with a variety of outfits. [Store information] Store name: ERIKO YAMAGUCHI Osaka store Address: NU Chayamachi Plus 1F, 8-26 Chayamachi, Kita-ku, Osaka-shi, Osaka Phone: 090-4760-7877 Business hours: 11:00-21:00 Opening date: Saturday, November 16, 2024 [About “ERIKO YAMAGUCHI” -Brand concept and characteristics-] ERIKO YAMAGUCHI is a brand that expresses designer Eriko Yamaguchi’s own worldview through fashion items such as clothes, bags, and jewelry, and was born in September 2022. While valuing the unique playfulness of natural materials such as
“swaying” and “sagging”, we are conscious of the oriental feeling of “wearing cloth” and the modern silhouette and color scheme that blend in with the city. We are proposing new possibilities for natural materials that are not only natural. Designs born from a thorough dialogue with materials bring out a borderless appeal that transcends gender and age, and change their expression to suit the mood and style of the wearer. Utilizing the techniques and materials of craftsmen from all over Asia, we express a wearable “worldview without boundaries.” [Eriko Yamaguchi (Representative Director and Chief Designer)]
https://prcdn.freetls.fastly.net/release_image/16177/207/16177-207-1936bd7f37e28cb813f2faccd0526d71-3900×3900.jpg Mother House Co., Ltd. was established in 2006 with the mission of “creating a world-class brand from a developing country.” The company develops and produces fashion items such as bags, apparel, and jewelry in six countries in Asia, including Bangladesh, and operates approximately 50 directly managed stores in Japan and overseas. He is responsible for the manufacturing of all the brands he has launched as the chief designer. He has received numerous awards including WWD Japan’s “NEXT LEADERS 2020” and “EY Entrepreneur of the Year Japan 2022″. Appeared in TV programs such as “Jonetsu Tairiku” and “Cambrian Palace.” His books include “Living Naked” and “Third Way.” [About Mother House] With the philosophy of “creating world-class brands from developing countries,” we deliver the potential of developing countries to customers around the world through manufacturing such as bags, jewelry, and apparel. Since our establishment in 2006, we have continued to create fashion items using materials and techniques from each country in six countries: Bangladesh, Nepal, Indonesia, Sri Lanka, India, and Myanmar. As sales bases, we have 47 directly managed stores in Japan, 4 in Taiwan, and 2 in Singapore. [Company Profile] Company name Mother House Co., Ltd. Location: 2-27-3 Taito, Taito-ku, Tokyo NSK Building 1F/2F Established March 9, 2006 Capital 27,950,000 yen Representative Eriko Yamaguchi Business details: Planning, production, and quality guidance for apparel products and miscellaneous goods in developing countries, and sales of the same products in developed countries Official website https://www.motherhouse.co.jp/