“We have created an incredible monster…” Isakka Mania Stores posts a scene in which they are wearing the “BB pullover,” a scorching pullover that is too hot to wear indoors. SNS contest started
Zooty Co., Ltd. Press release: November 19, 2024 “We have created an incredible monster…” Esacca Mania Stores has started a SNS contest to post photos of people wearing the “BB Pullover,” a scorching pullover that is too hot to wear indoors. It’s so hot that even within the company there are pros and cons. It has a triple structure with special windproof sheets in between, which shuts down outside air and prevents body heat from escaping. We hope that everyone will help us find a use for the “too hot pullover.” Zooty Co., Ltd.
(Headquarters: Kobe City, Hyogo Prefecture, Representative Director: Yusuke Imaishi), which plans, develops, and sells fashionable and functional clothes that keep up with the latest trends, will be open from 10:00 on Tuesday, November 19, 2024. Until 23:59 on Saturday, November 30th, the “Isakkamania Stores” official X (
https://x.com/ezakkamania ) was started.
https://prcdn.freetls.fastly.net/release_image/35878/32/35878-32-1a003ca511908c98836fedc39bd436d9-900×1080.jpg
https://prcdn.freetls.fastly.net/release_image/35878/32/35878-32-2cd7e193a2152688eac52081a9db6968-900×1080.jpg “BB Pullover” is a pullover that was introduced as one of the new fall/winter items in the popular cold weather series “Gekidan BB Series” by Isakka Mania Stores, which has sold a total of 310,000 pieces. Even among the “Gekidan BB series”, which has a reputation for its cold protection performance, it is outstanding in terms of heat retention. It has a triple-layer structure with a special windproof sheet sandwiched between a firm outer material and a slightly brushed lining, which shuts out outside air and prevents body heat from escaping. The insulating properties are so high that it’s too hot to wear indoors, so our staff are divided into pros and cons, as shown below.
https://prcdn.freetls.fastly.net/release_image/35878/32/35878-32-aae1568a1e6dce693662e936ac6c5d1e-900×1080.jpg
https://prcdn.freetls.fastly.net/release_image/35878/32/35878-32-d2c966f86e0ed839545f62462cd7b61c-900×1080.jpg “Wouldn’t it be terrible if I wore this inside the house?” “Why did you make something like this…?” “But if you’re fishing in the winter or working inside a refrigerator, when your body tends to get cold, maybe it’s just right…?” “It’s compact when folded, so it might be a good idea to put it in your emergency bag in case of an emergency.”
https://prcdn.freetls.fastly.net/release_image/35878/32/35878-32-df267f78e1104e2bdefd4313c025b577-900×1080.jpg
https://prcdn.freetls.fastly.net/release_image/35878/32/35878-32-aeeb2b55d503f4718862da5e8511783a-1080×800.jpg Although this pullover has excellent heat retention, it’s too hot to wear indoors. To be honest, we are also at a loss as to how to sell it. Therefore, we decided to take the plunge and run an SNS campaign to get consumers to think about the uses for this “too hot
pullover”. How to participate 1. Ezakkamania Stores Official X ( https://x.com/ezakkamania ) Follow 2. Repost the quote with the tag “#I thought of a use for a pullover that’s too hot” and comment on the perfect occasion to wear the “BB pullover.” Is that what you came for? It can be used in any situation as long as it fits the characteristic of “too hot”, such as for a purpose that is interesting or for any purpose. We will be giving away Hyogo’s Kasumi crab set (worth 10,000 yen) carefully selected by our staff from the e-commerce site “Hyogo Mania” to 3 people who have sent us comments that have touched our hearts at this time of trouble. ) will be given to you. We hope that with your help, we can find a perfect use for the scorching hot pullover “BB Pullover,” which is so hot that even within the company there are mixed opinions about it, and give it a chance to play an active role. .
https://prcdn.freetls.fastly.net/release_image/35878/32/35878-32-479c8a86d0611f328a3651b0947cdccc-900×1080.jpg We will continue to deliver experiences that will help you discover new versions of yourself and make your daily life more enjoyable through various proposals through clothing. BB pullover
https://e-zakkamania.com/c/00/0000000100/0000000113/0000000457/32566-2400585 Super warm BB series
https://e-zakkamania.com/c/02/0000001851/0000001855/0000010489 Isakka Mania Stores (main store site) https://e-zakkamania.com/ Come on! Zooty (corporate site) https://zootie.co.jp/