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» Information provided by BEAMS Co., Ltd./Public Relations Harada Accelerating growth centered on the community – BEAMS releases new vision “Happy Life Solution Communities” and announces opening of new concept large-scale store “BEAMS LIFE Yokohama”

Information provided by BEAMS Co., Ltd./Public Relations Harada Accelerating growth centered on the community – BEAMS releases new vision “Happy Life Solution Communities” and announces opening of new concept large-scale store “BEAMS LIFE Yokohama”

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[Information provided by BEAMS Co., Ltd./Public Relations Harada] Accelerating growth centered on the community – BEAMS unveils new vision “Happy Life Solution Communities”, opens new concept
large-scale store “BEAMS LIFE Yokohama” in late November Announcement ​
BEAMS Co., Ltd. Press release: November 19, 2024 Accelerating growth centered on communities – BEAMS unveils new vision “Happy Life Solution Communities” and announces new concept large-scale store “BEAMS LIFE Yokohama” to open in late November Completely renewed corporate website to publish new vision, values, management information, history, etc.
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-429772379da5e8cf1f08eab903285589-1909×2700.jpg Accelerating growth centered on communities – BEAMS’ new vision “Happy Life Solution Communities” and four values BEAMS Co., Ltd.
(Headquarters: Shibuya-ku, Tokyo, President: Hiroshi Shitara, hereinafter referred to as BEAMS) will open its largest concept shop “BEAMS” on Saturday, November 30, 2024, an entertainment proposal-type complex store. Life Yokohama” will open. This new store will be a place that embodies BEAMS’ new vision, “Happy Life Solution Communities,” which is community-centered. The new vision will be published on the completely renewed corporate site “BEAMS Corporate Site” from November 19th (Tuesday). BEAMS LIFE Yokohama is BEAMS’ largest entertainment-proposal complex store. OnNovember 30th (Saturday) Open
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-781fb1bed85a5bdacea115eef50d6369-1920×1080.jpg “Beams Life Yokohama” is Beams’ largest complex store spanning the first and second floors of the commercial facility “Yokohama Mores” “Beams Life Yokohama” will open on Saturday, November 30, 2024 in the commercial facility “Yokohama Mores” at the west exit of Yokohama Station, and will be Beams’ largest complex store spanning the first and second floors of the same facility. Befitting the name “Life,” we have introduced new content such as the development of multiple unique Beams labels, tasteful used clothing and books, food sales including bespoke items, and the operation of a food and beverage space facing the street. This is a store that proposes entertainment. Inside the spacious two-story store, there are men’s casual items such as BEAMS and BEAMS PLUS, as well as men’s authentic suits and jackets such as BEAMS F and Brilla per il gusto. A label that has been supported by BEAMS’ unique characteristics, such as a dress collection area with an “order salon” by International Gallery BEAMS, its own surf & skating brand “SSZ”, and “BEAMS JAPAN”, which promotes the charm of Japan.・In addition to the brand, there will also be a corner for “BEAMS CULTUART,” a project that brings together the company’s business in the art and culture field, “BEAMS Kobo,” a repair shop, and “B-JIRUSHI MARKET,” which promotes the “BEAMS stamp.” We also introduced our first food sales area.
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-5b87b5faf7164838cf333525b437a2ff-716×1080.jpg The center of the two-story store, which sells casual and dress wear, as well as art, culture, and food, has an open atrium. In addition, at this store, with the cooperation of staff and partners connected with the existing business community, we have set up booths for used clothing, used books, antique watches, etc., and the first floor is directly accessible from the street facing outside. There will also be a dining space where you can enter and enjoy natural wine, craft beer, and original snacks. In addition, we have also set up an area for events and sales with business partners, which have been increasing in recent years with BtoB (business-to-business transactions). At Beams Life Yokohama, an entertainment proposal-based store, in addition to Beams’ representative unique labels and brands and businesses, we offer a wide range of expressions, including content derived from the company’s community and collaborations with various industries, in one of the largest stores in Japan. You can experience it in the sales floor space.
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-5cc25aca805af43b3e053f8dbeaf62bb-1920×1080.jpg 〈BEAMS F〉〈Brilla per il gusto〉 and〈International Gallery BEAMS〉A men’s dress collection area with an “order salon” (glass-enclosed space in the back of the image)
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-2697e65a1da05677f96db1d80c8129cb-1181×886.jpg In the food sales area of ​​“B Mark MARKET,” which boasts the “BEAMS seal”, “meat steamed buns” custom-made by BEAMS from the Shanghai restaurant “Joyuanrou” in Yokohama Chinatown are also sold.
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-8f164fab6614ed1b24e19d2cd609c038-1080×1350.jpg The used clothing on display at the opening consists of items selected by BEAMS from “Mr. Clean” in Tomigaya, Tokyo, as well as personal belongings of BEAMS staff.
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-e17ec523395ca14e988b832400474454-1080×1350.jpg For second-hand books, the second-hand bookstore “magnif” in Jimbocho, Tokyo, selects fashion-related magazines and books
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-44f4a7cfc0a3db711743b3c8fbaf2d6a-1920×1080.jpg Men’s and women’s antique watches, small items, and accessories made by “ANTIQURIOUS” in Ginza, Tokyo, can be discussed and examined at a dedicated face-to-face counter (the place with the chair in the middle of the image).
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-cb6d2671f88a96e613189c6c0a55f0b5-1920×1080.jpg You can enter the eating and drinking space directly from the street facing outside on the first floor of Yokohama Mores (the entrance on the right in the image), where you can enjoy natural wine, craft beer, and original snacks.
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-d903f3976fd29eaf42168dd61a08fce2-458×257.jpg On the second floor, between the adjoining “Starbucks Coffee Yokohama Mores” store, there will be a permanent eat-in space where you can purchase collaboration items with Starbucks, with whom we have been collaborating, and where you can also drink coffee purchased next door.
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-25d2805407e5f47c36d915f0c522148c-1517×1080.jpg The Beams repair specialty store “Beams Kobo”, which operates within “Beams Life Yokohama”, is the second store after opening its first store in Harajuku, Tokyo in 2021 “BEAMS LIFE YOKOHAMA” store information
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-e5fa318ba1d7b528fa70e359b3c9309a-1080×1350.jpg Key visual for “BEAMS LIFE Yokohama” opening announcement • Store name: BEAMS LIFE YOKOHAMA • Opening date: Saturday, November 30, 2024 • Address: Yokohama Mores 1F/2F, 1-3-1 Minamisai, Nishi-ku, Yokohama, Kanagawa 220-0005 • Phone number: 045-548-5305 • Business hours: 10:00-21:00 • Regular holidays: Irregular holidays ((according to “Yokohama Mores” business days)) • “Beams Life Yokohama” special site: https://www.beams.co.jp/special/feature/article/4200/ • News page: https://www.beams.co.jp/news/4240/ Announcing a new vision for the future, “Happy Life Solution Communities,” and establishing new values ​​for our behavioral guidelines
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-ce4b069603cce114ec7ed554c4b77f55-1909×2700.jpg BEAMS vision “Happy Life Solution Communities” and four values ​​that guide our staff’s behavior As we approach our 50th anniversary in February 2026, BEAMS has set a new vision, “Happy Life Solution Communities,” and aims to “create a bright and fun social phenomenon and create communities where everyone can be happy.” We have expressed our corporate stance. At the same time, for the first time, we set the behavioral guidelines for all staff as values, and published the new vision and four values ​​along with a message (*1) from President and Representative Director Hiroshi Shitara on the completely renewed corporate website on Tuesday, November 19th. I did. *1 In the section “Information related to this announcement” at the bottom of this release, there is a message from Beams Representative Director Yo Shitara published on the corporate website in conjunction with the announcement of the new vision “Happy Life Solution Communities”. Post the full message VISION Happy Life Solution Communities We aim to create a bright and fun social phenomenon and create a community where everyone can be happy VALUES Be “HAPPY” LIFE STYLE CREATOR. That means being “HAPPY” yourself. I can suggest a “HAPPY” life because I live a “HAPPY” life. Suggest “HAPPY” Maximum respect for each individual’s spirit of inquiry and curiosity. Trust your sense of smell and continue to propose “HAPPY” to the world. Create “HAPPY” One person’s values ​​alone are not enough. A chemical reaction is created by bumping into each other and
acknowledging each other. A unique “HAPPY” is born. Bringing “HAPPY” to society and the future Shining light on small things. Overturn common sense with ideas. The orange of BEAMS is the sun that holds heat in its surroundings Daidai (Orange) A determination to inherit good things and evolve them. BEAMS will always surpass BEAMS as long as it advances to the exciting and thrilling “HAPPY”. Completely renewed on November 19th (Tuesday) Corporate website to meet expanding stakeholder needs
https://img.youtube.com/vi/LyEiUMhMq2Q/sddefault.jpg
https://www.youtube.com/watch?v=LyEiUMhMq2Q On the “TOP” page of the corporate site, the vision “Happy Life Solution Communities” is expressed in a video featuring staff (note: the playing time of this video is different from the video on the site) The BEAMS corporate site (URL: https://www.beams.co.jp/company/), which disseminates BEAMS corporate information and recruitment information, will also be renewed to coincide with this timing. The upgraded content is categorized into six pages on the site, including the “TOP” page, and the “ABOUT US” page publishes the vision, values ​​statement, message from the representative, company profile and history, etc. On the “INFORMATION” page, we post announced press releases and company announcements. In addition, on the “SUSTAINABILITY” page, we introduce our sustainable management policy, “Like the Earth, Like Me, Like Beams,” and introduce examples of our past initiatives. The “COMMUNITY JOURNAL” page is positioned as a web magazine that disseminates the current state of the company through the real voices of the staff (*2) who are the driving force behind Beams. Finally, on the “RECRUIT” page, we introduce personnel and welfare systems according to the desired person image and recruitment policy, and also disclose data related to the working environment such as childcare leave, paid leave, and turnover rate, as well as new graduates, mid-career, part-time workers, and people with disabilities. We publish
recruitment and internship entry information. The new corporate site will respond flexibly to changes in social conditions and business operations, while meeting the needs of expanding stakeholders, including customers, job seekers, and business partners. *2 Beams has many labels and products that were created from staff’s suggestions, and our abundant human resources are utilized in the business production business that involves BtoB (business-to-business transactions), which has been expanding in recent years. There are also book series “I AM BEAMS” (up to the 7th edition released) and “BEAMS AT HOME” (total of 370,000 copies published worldwide) that focus on tastes and lifestyle.
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-5eb319f19d906ee4bc65fadd16acf757-2732×1536.jpg “TOP” page: The diverse staff who support BEAMS’ business express the vision “Happy Life Solution Communities”
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-2583906176cc3f60b39e3048074c5e34-2219×2700.jpg “ABOUT US” page: Discloses vision and values ​​statement,
representative’s message, company profile and history, etc.
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-aaafab7c683be16776d26a47f587e050-2554×1437.jpg “INFORMATION” page: Post announced press releases and company notices
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-71c4964b75797da9cb8afe7e669918e3-2554×2679.jpg “SUSTAINABILITY” page: Introducing the sustainable management policy “Like the Earth, like me, like Beams” and examples of past initiatives
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-3cc51b071cd4da078fcbabdfe375bfca-2554×1437.jpg “COMMUNITY JOURNAL” page: A web magazine that disseminates the company’s “now” through the real voices of the staff who are the driving force behind BEAMS
https://prcdn.freetls.fastly.net/release_image/12471/785/12471-785-1d7a98a3731c4ccd5f0f1fde4c752b49-2420×2700.jpg “RECRUIT” page: Introducing personnel and welfare systems in line with the desired person profile and recruitment policy, as well as disclosing data related to the working environment such as childcare leave, paid leave, and turnover rate, as well as recruiting new graduates, mid-career employees, part-time workers, and people with disabilities. Publish entry information for and interns Corporate site “BEAMS corporate site” information • Site name: “BEAMS corporate website” • Site opening date: Tuesday, November 19, 2024 • Site URL: https://www.beams.co.jp/company/ BEAMS has grown while valuing the community that spreads through its staff and business activities. By announcing our new vision, “Happy Life Solution Communities,” we will continue to express to the world our corporate stance of “creating bright and fun social phenomena and aiming to create communities where everyone can be happy.” At the same time, BEAMS We will open the largest new concept shop “BEAMS LIFE Yokohama” and take action. Supplementary information regarding this announcement • A message from Beams Representative Director Yo Shitara published on the corporate website in conjunction with the announcement of the new vision “Happy Life Solution Communities” BEAMS’ starting point was a small shop of just 20.5 square meters that opened in Harajuku in February 1976. Since then, we have consistently moved forward with the idea of ​​“Let’s change the customs and culture of young people in Japan, and let’s create a bright and fun social phenomenon.” At the time of our founding, our goal was to become a “Happy Life Solution Company,” a company that would make everyone involved happy. Because we have continued our business without wavering from this origin, we now have customers who have been loyal to us for three generations, including parents and children. We sincerely hope to continue to pass on this passion of BEAMS to the next generation. We started as a select shop and continue to evolve. Until the 1990s, we introduced “things” that no one had ever seen before in Japan, and in the 2000s, we expanded our perspective to “things” that can be enjoyed using things. Since the 2010s, we have been working on business centered on “people.” Digitalization has greatly changed communication and the way the fashion business operates. As digital technology develops, the value of analog objects that can convey human body temperature and warmth will be reconsidered and sought after. It’s not just about buying something, it’s about feeling the passion and enthusiasm. That’s why it’s fun to come, and I’m happy to be here. We would like to continue to provide such a place both digitally and in real life. With BEAMS’ sense of curation and hospitality, we hope to spread Japanese manufacturing and culture to the global market, and create opportunities to cross over with cultures around the world and create new lifestyles and cultures. I am. We have moved from an era in which mass trends led the market to an era in which individuals deeply pursue their inner selves, hobbies, and preferences, and communities where like-minded people with the same outlook on life and thoughts come together to form groups. We are about to move into an era. Happiness occurs only in a community where you can feel connected with others. And by overlapping communities, many kinds of happiness will be connected and spread. A group that goes beyond the boundaries of the company and brings together employees, colleagues, customers, and people with the same aspirations to create a bright and fun social phenomenon in the world. BEAMS aims to be “Happy Life Solution Communities”. Representative Director and President Hiroshi Shitara • About BEAMS Founded in 1976 in Harajuku, Tokyo. Following the first store, “American Life Shop BEAMS,” we have opened stores based on the concept of various lifestyles around the world, selling domestic and foreign brands and works ranging from fashion, miscellaneous goods, interior goods, music, art, food, etc. We have led the times as a pioneer of select shops that introduce products from various angles. In particular, we have a rich track record as a catalyst for creating new value through collaboration, and provide creative solutions in collaboration with companies and public-private partnerships. With approximately 170 stores in Japan and the Asian region, the culture created by a community centered around things, things, and people is supported by a wide range of generations in each region.

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