[Parimiki Co., Ltd.] Issei Takahashi appears in Paris Miki’s new TV commercial! Optimal visual field counseling “Personal Direction” “Save your eyes” version released A philosopher who has traveled through time, played by Mr. Takahashi, sounds a warning to the “eyes” of Reiwa Parimiki Co., Ltd. Press release: November 20, 2024 Issei Takahashi appears in Paris Miki’s new TV commercial! Optimal visual field counseling “Personal Direction” “Save your eyes” version released A philosopher who has traveled through time, played by Mr. Takahashi, sounds a warning to the “eyes” of Reiwa From November 22nd (Friday) | The “Personal Direction” experience was “enjoyable and I wish I would have looked into it more” Paris Miki Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Yuji Tsuneyoshi) has announced the release of a new TV commercial, “Mena wo”, starring actor Issei Takahashi, in conjunction with “Personal Direction,” which started on October 1st (Tuesday). The “Save Me” edition will begin airing on Friday, November 22, 2024. “Personal Direction” is a counseling system that supports the selection of glasses that are most suitable for each individual by eliminating “problems with visual perception” and understanding the “optimal field of view” that suits one’s lifestyle. Additionally, a web movie in which Mr. Takahashi experiences “Personal Direction” at a Paris Miki store will be released on the same day.
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https://prcdn.freetls.fastly.net/release_image/150036/2/150036-2-780b4e3c552fd2caff7ce724ec3a2be8-1920×1080.jpg About the new TV commercial “Save your eyes” “Personal Direction” is a new measurement program that emphasizes counseling and is based on “optimal visibility”, which should be noted as a new value axis when choosing glasses. With the diversification of people’s lifestyles and the increasing use of glasses in various daily life situations, it is possible to improve performance in all situations by understanding not only simple visual acuity but also the “optimal field of view” in each scene. I think it’s connected. The new TV commercial features Issei Takahashi, an actor who is active on TV, movies, and stage. Although he has 2.0 eyesight in both eyes, he wears glasses even in his private life, and he was chosen because he matches the worldview of this commercial. Mr. Takahashi plays the role of an eye researcher and philosopher who considers “humanity’s eyes” and “the way we see the world,” and who has time-leaped from the future to sound a warning to the people of Reiwa. This is the setting. The commercial begins with a scene in which a philosopher played by Mr. Takahashi is sitting on the edge of a building and looking down on the city. While holding binoculars and observing the people, he laments, “The people in this country are really easy on the eyes.” Books, smartphones, and tablets fly in the air, as if to symbolize the thoughts of a contemplative philosopher. Philosophers ask humankind, “Adult eyes are exhausted from being tossed around by waves of information.” “Don’t you hear the screams of our eyes?” A close-up of the philosopher’s eyes, played by Mr. Takahashi, is shown along with the copy “Save your eyes.” The commercial has an impressive overall monochrome sci-fi movie-like worldview. Issei Takahashi’s CM appearance “Save your eyes” special site: https://www.paris-miki.co.jp/service/project/specialcontents/ New CM overview ■Parimiki new CM overview Title: “Save your eyes” edition Cast: Issei Takahashi Broadcast start: sequentially from Friday, November 22, 2024 Broadcast area: Nationwide (excluding some areas) URL : https://youtu.be/RXZZwEMtrCs (15 seconds)
https://youtu.be/_5ChAlPFzUI (30 seconds) ■Making interview video URL : https://youtu.be/1xGBX2F86LA New CM shooting episode On the day of the shoot, Issei Takahashi appeared at the studio wearing a long black coat and Paris Miki glasses. Mr. Takahashi is a true professional, responding accurately to the director’s detailed instructions. I was also impressed by his polite communication with the staff. While maintaining a calm and calm atmosphere from beginning to end, you can feel that he is solidly preparing for his role. The shooting progressed smoothly with OK cuts being made one after another. Even in the recording of the narration, the director praised Takahashi’s rich expressiveness by adding various tones and breaths to the same words. The worldview of the commercial reflects Takahashi’s unique aura.
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https://prcdn.freetls.fastly.net/release_image/150036/2/150036-2-91c59b6d0e2ad590da08305f40aab53e-854×1280.jpg Issei Takahashi TAKAHASHI ISSEY Date of birth: December 9, 1980 Birthplace: Tokyo He has been active in a wide range of areas including dramas, movies, and stage plays. Won the 45th Kazuo Kikuta Drama Award for the play “Shakespeare of Tenpo Twelve Years” (20) and the 29th Yomiuri Theater Award Best Actor Award for NODA MAP “Fake Spear” (21). Main works in recent years: [Drama] “Kishibe Rohan Doesn’t Move” (20, 21, 22, 24), “SNOW COUNTRY” (22), “Six Seconds of Trajectory – The Second Melancholy of Fireworks Master Seitaro Mochizuki” ( 24), “Black Jack” (24) [Movie] “The Spy’s Wife” (20), “Rohan Kishibe Goes to the Louvre” (23) [Stage] NODA・MAP “Fake Spear” (21), “Rabbit Runs on the Waves” (23) Interview with Issei Takahashi Q. How was this shoot? It was fun because the set for the shoot was very elaborate. Standing on the edge of a building is something you don’t get to experience in everyday life. The director’s worldview was very solid, so it was easy to place myself in that world. Q. Please tell us the highlights of the commercial. This time, I played the role of a researcher who studies the human eye and the way we see the world, as well as a philosopher, so at first he looked at the world with a bit of sadness and seemed worried about people. I acted out a part where he was staring at me, but I could see hope in the future. In reality, there are no lines, just narration, but I think it’s a quiet but powerful commercial. Q. This time, you play the role of an eye researcher and philosopher who considers “human eyes” and “how we see the world,” and he is time-leaped from the future in order to sound a warning to the people of Reiwa. It was. Are there any particular points you were conscious of when playing the role of a philosopher? The idea was that they would come to warn the people of Reiwa, so it might be interesting to see how those places appear to everyone. I’m looking forward to seeing the finished product. Q. If Mr. Takahashi were to time-leap, when would you like it to be? Is it an extremely terrible past, a past in which I was never born? On the other hand, I would like to go there even thousands of years from now. I thought it would be interesting if something completely different from what I imagined happened. (Rather than redoing something yourself?) Well, I don’t want to redo it (lol). I’d like to go to a place where I’m not there. Q. It was a commercial for Paris Miki’s new service “Personal Direction”. How did you feel after receiving “Personal Direction”? I was a little excited. I don’t think even specialized institutions would go that far. As it is a “Personal Direction” service, it was my first experience to have glasses made almost custom-made to suit each individual. I have good eyesight, about 2.0. My vision hasn’t changed since I was a child, and I haven’t noticed any decline. When I was concentrating on reading a book or reading a tablet, there was a slight delay in focusing from near to far. When I put on the support glasses made by Personal Direction, the focus speed became noticeably faster, and I said, “I want these.” The experience of “Personal Direction” was really fun, and I feel bad for Mr. Endo (of Paris Miki, who was in charge of “Personal Direction”), but it felt like playing a game. I was able to finish it in no time, thinking that there was something game-like about cutting-edge products. I would like to find out more about it. Q. Paris Miki proposes “optimal visibility.” How do you think “optimal visibility” will change your life? I think you’ll understand this once you experience it. I’m also a guy who found out my optimal field of vision yesterday. Being able to focus so quickly makes it feel like the autofocus function of a high-performance camera has been greatly improved. Not only people with good eyesight like me, but also people with slightly weak or tired eyesight, can experience “Personal Direction” and be amazed at how wonderful the support is. You probably won’t know until you experience it (lol). The parts of my body that were potentially stressful become clearer when I actually wear glasses. For example, when I looked at something else after reading, or when I woke up in the morning and looked outside, I felt that my mental burden was reduced by being able to focus right away. This is a really big change, and I realized that the best thing to do is to experience it. Q. Lastly, please give a message to those who will watch the commercial. Hello everyone. This is Issei Takahashi. I will be appearing as a commercial character for Paris Miki. The commercial itself is set in a completely black and white world, which is something you don’t often see, and the story progresses quietly and powerfully. I hope you look forward to watching it. There is a scene that looks like a scene from an old movie, and I hope that it will make people imagine what kind of person this person is, and that it will be interesting to them. And I would like you to experience the optimal vision of “Personal Direction” that I experienced at Paris Miki’s store and get a feel for what optimal vision is.
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https://prcdn.freetls.fastly.net/release_image/150036/2/150036-2-88a4c58c91dec463cc6ca30f5fb55538-1920×1080.jpg Storyboard ■Parimiki new TV commercial “Save your eyes” (30 seconds)
https://prcdn.freetls.fastly.net/release_image/150036/2/150036-2-f66d9b9b009ead8d2f703ed7d043969a-2275×2700.png About Issei Takahashi’s “Personal Direction” experience movie We are releasing a movie in which Mr. Issei Takahashi, who appeared in the TV commercial, experiences Paris Miki’s “Personal Direction”. “Issei Takahashi meets the optimal field of view.” Mr. Issei Takahashi experienced Paris Miki’s [optimal visibility] counseling “Personal Direction”. What is the “difference not only in visual acuity but also in optimal visual field” that Mr. Takahashi experienced? Experience the quality of life for your eyes. Mr. Takahashi was surprised and asked, “Is this really free?” “Everyone should try it.” Be sure to try out “Personal Direction” at a Paris Miki store. ■Mr. Takahashi “Personal Direction” experience web movie Title: Issei Takahashi meets the optimal field of vision. Published: Friday, November 22, 2024 URL : https://youtu.be/EK3xFMabp7g
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https://prcdn.freetls.fastly.net/release_image/150036/2/150036-2-e71e69dbdbfb80c4906d516a45e96bf4-1920×1080.jpg About Paris Miki’s new counseling system “Personal Direction” that solves “eye vision problems” With the diversification of people’s lifestyles and the increasing use of glasses in various daily life situations, PARIMIKI believes that understanding not only simple visual acuity but also the “optimal field of view” for each scene is important in every situation. We believe this will lead to improved performance. Therefore, at Paris Miki, we have developed a new measurement program that emphasizes counseling, based on “optimal visibility”, which should be noted as a new value axis when choosing glasses. That is “Personal Direction,” a counseling system that supports each customer in choosing the best glasses for them. Parimiki has 1,102 staff members who hold the “Eyeglass Manufacturing Technician” qualification, which is the national qualification for eyeglass technicians. With our extensive knowledge and advanced technology, we will deliver a safer and more comfortable visual life to our customers through “Personal Direction.”
https://prcdn.freetls.fastly.net/release_image/150036/2/150036-2-a50fcf5bce70c80cc6128a6df31b8e36-3508×2480.jpg ■Characteristics of “Personal Direction” ・Not only a simple visual acuity measurement, but also a detailed measurement of “how you see” and “field of vision” ・Understand the “visual field” necessary for daily life through lifestyle hearings ・Suggestion of each person’s “optimum visibility” and glasses according to it ■“Personal Direction” flow “Personal Direction” understands the customer’s lifestyle, accurate vision, and optimal vision in five steps. It takes about 30 minutes.
https://prcdn.freetls.fastly.net/release_image/150036/2/150036-2-7e2f439a601e161f11efe4726dc53eb5-2580×252.png ■What you can learn from “Personal Direction” We will provide you with your own “Visual Situation Sheet”, “Visibility Analysis Sheet”, and “Visibility Plan Proposal Sheet” determined by “Personal Direction”. ・Visual acuity status sheet: You can see unaided visual acuity/myopia/farsightedness/astigmatism/accommodation/desired near vision distance/accommodation required for desired near vision distance/pupillary center distance. ・Visibility analysis sheet: You can see the “easily visible areas” and “difficult to see areas” with your glasses, contacts, or the naked eye. ・Visibility plan proposal sheet: We can determine the visibility you need based on your visual acuity, visibility, and lifestyle.
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https://prcdn.freetls.fastly.net/release_image/150036/2/150036-2-ad916d2f69fa2c5f44c7d61782c4e472-1620×2160.png ■“Personal Direction” overview ・Service start date: October 1, 2024 (Tuesday) ・Service providing stores: 612 Paris Miki stores in Japan ・Fee: Free ・WEB site : https://www.paris-miki.co.jp/service/project/

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