Japan’s first lab-grown diamond jewelry brand “SHINCA” will
permanently sell the brand’s first customized necklace from November 22nd (Friday) “Lab-grown diamonds for a more casual everyday life”
Imayo Co., Ltd. Press release: November 20, 2024 Japan’s first lab-grown diamond jewelry brand “SHINCA” will permanently sell the brand’s first customized necklace from November 22nd (Friday) “Bringing lab-grown diamonds to a more casual everyday life” For a limited time from November 22nd (Friday) to December 29th (Sunday), we will be holding a 5% point return campaign for customers who make purchases at SHINCA Ginza
https://prcdn.freetls.fastly.net/release_image/49012/70/49012-70-4ab36e3f10f7c83399c4be66e59318b3-1366×768.jpg SHINCA, Japan’s first lab-grown diamond jewelry brand manufactured and sold by Imayo Co., Ltd. (Headquarters: Nakagyo-ku, Kyoto City, President and CEO: Nobutaka Imanishi), will open on Friday, November 22, 2024. The brand’s first customized necklace with a choice of pendant top and chain will be permanently sold at SHINCA Ginza and IMAYO official online boutique. SHINCA’s first customized necklace is a special collection born from the idea that “we want people to enjoy incorporating lab-grown diamonds into their everyday fashion in a more casual way.” It went on sale in advance as a POP UP at the Isetan Shinjuku store in March of this year, and was well received for its high degree of customization freedom and the fun of creating your own style, so we decided to start selling it permanently. .
https://prcdn.freetls.fastly.net/release_image/49012/70/49012-70-a1adcd6704b10c8413643574a32b1401-800×1000.jpg S023 Pendant top ¥264,000Z002 K18 square chain 80cm ¥357,500Z003 K18 mirror cut chain 60cm ¥71,500
https://prcdn.freetls.fastly.net/release_image/49012/70/49012-70-075495f5064cdfb43e28ea7eb0440464-800×1000.jpg S022 Pendant top ¥264,000Z001 PT round chain 45cm ¥266,200Z003 PT mirror cut chain 45cm ¥52,800 All pendant tops are made of 1ct large lab-grown diamonds, and are available in three types: the classic round brilliant cut, oval cut, and pear-shaped cut. The chain is made of platinum or 18K yellow gold and comes in lengths of 45 cm, 60 cm, and 80 cm, and the length can be adjusted freely. From simple to casual, you can choose your favorite set from 18 different
combinations with tops. All pendant tops and chains are sold individually, so this is a highly flexible collection that allows you to match the top with your own chain, or use it as a metal chain to layer necklaces. Please experience the fun of choosing according to your favorite outfit and situation. Recommended not only as a reward for yourself, but also as a gift tailored to the recipient’s preferences. Also, for a limited time until December 31st (Tuesday), if you purchase a SHINCA item* at a directly managed domestic store or official online boutique, you will receive a SHINCA original jewelry cloth as a gift. Furthermore, during the period from November 22nd (Friday) to December 29th (Sunday), IMAYO Boutique members who purchase products at SHINCA Ginza, which celebrated its 5th
anniversary since its launch, will receive a 1% discount on the regular purchase price. Meanwhile, we will be holding a 5% point return campaign※※. Please take this opportunity to purchase. SHINCA is Japan’s first lab-grown diamond jewelry brand produced by IMAYO, a jewelry maison that is woven with Japanese beauty and tradition. Since sales began on October 1, 2018, we have gained support for the high quality of our products, created by carefully selected materials and skilled craftsmen, ahead of the domestic lab-grown diamond jewelry industry. We offer gorgeous jewelry created with delicate
craftsmanship that pays close attention to detail to bring out the sustainable brilliance of lab-grown diamonds, which are born without damaging the earth, and bring out their outstanding beauty. *Jewelry cloth will also be presented to customers who purchase items other than customized necklaces. ※※Collaboration items with Shohei Otani, products purchased at IMAYO Kyoto Oike store, and IMAYO official online boutique are not eligible for the 5% point return campaign. Thank you for your understanding. SHINCA Customized Necklace Product Overview ■Pendant top The “fukurin” setting, which covers the stone with metal, brings out the unique presence of a large 1 ct lab-grown diamond, while creating a casual design.
https://prcdn.freetls.fastly.net/release_image/49012/70/49012-70-a81b8ea2ef9d60822cd3ed55523ef2b7-760×760.jpg 1. S020 Pendant Top (Round brilliant cut) Material: Lab grown diamond 1.0ct Metal: K18YG Tax included ¥242,000
https://prcdn.freetls.fastly.net/release_image/49012/70/49012-70-594fc5cf2cbbd761e65e7eb0d48d6937-760×760.jpg 2. S022 Pendant Top (Oval cut) Material: Lab grown diamond 1.0ct Metal: K18YG Tax included ¥264,000
https://prcdn.freetls.fastly.net/release_image/49012/70/49012-70-ff829ce3d3de53699207e6ecf141c76c-760×760.jpg 3. S023 Pendant top (Pear shape cut) Material: Lab grown diamond 1.0ct Metal: K18YG Tax included ¥264,000 ■Chain We offer three types: a mirror cut chain that shines simply and delicately, a square type chain that has a trendy feel and just the right amount of looseness, and a thick round type chain.
https://prcdn.freetls.fastly.net/release_image/49012/70/49012-70-5ecc60a011c4b70bce0ff9502d858083-760×760.jpg 4. Z001 round chain Metal: K18YG/PT Length: 45cm/60cm/80cm 45cm tax included ¥266,200 / 60cm tax included ¥352,000 / 80cm tax included ¥462,000 *Photo shows PT’s 45cm
https://prcdn.freetls.fastly.net/release_image/49012/70/49012-70-0e3d0d5dfeca06cff8252af83a875f95-760×760.jpg 5. Z002 square chain Metal: K18YG/PT Length: 45cm/60cm/80cm 45cm tax included ¥198,000 / 60cm tax included ¥264,000 / 80cm tax included ¥357,500 *Photo shows K18YG 45cm
https://prcdn.freetls.fastly.net/release_image/49012/70/49012-70-03b1cfbc6fe67c12b20f3c4a2bff800c-760×760.jpg 6. Z003 mirror cut chain Metal: K18YG/PT Length: 45cm/60cm/80cm 45cm tax included ¥52,800 / 60cm tax included ¥71,500 / 80cm tax included ¥91,300 *Photo shows K18YG 45cm ■Coordination of pendant top and chain This is an example of customization by SHINCA designers.
https://prcdn.freetls.fastly.net/release_image/49012/70/49012-70-245d980d713340ed32d7dd85d687d2b1-760×760.jpg 1. 6. (chain 45cm) Tax included ¥294,800
https://prcdn.freetls.fastly.net/release_image/49012/70/49012-70-5054421f449dec99d46453538472ed65-760×760.jpg 2. 4. (chain 45cm) Tax included ¥530,200
https://prcdn.freetls.fastly.net/release_image/49012/70/49012-70-9abb39d05018573cc378bb6e3940e90e-760×760.jpg 3. 5. (chain 45cm) Tax included ¥462,000 Click here for the customized necklace special site URL:
https://imayo-boutique.jp/shop/pg/1shinca-custom-nc/ SHINCA Customized Necklace Target Domestic Direct Stores/Official Online Boutique Details SHINCA Ginza 2-8-19 Ginza, Chuo-ku, Tokyo 104-0061 1 minute walk from Tokyo Metro Yurakucho Line “Ginza-itchome Station” Tokyo Metro Ginza Line, Hibiya Line, Marunouchi Line 3 minutes walk from “Ginza Station” Closed: Wednesday Business hours: 11:00-19:00 Phone: 03-6263-2536
https://prcdn.freetls.fastly.net/release_image/49012/70/49012-70-6ff897a7e38684762774c32c632c50fb-299×189.png IMAYO Official Online Boutique URL:
https://imayo-boutique.jp/shop/c/cshinca/ SHINCA Ginza 5th Anniversary 5% Point Refund Campaign Overview Event period: November 22, 2024 (Friday) to December 29, 2024 (Sunday) Target store: SHINCA Ginza Contents: Regular purchases will be given to customers who purchase products at SHINCA Ginza during the above period For a limited time, we will give you a 5% point return* instead of 1% of the amount. *Collaboration items with Shohei Otani, products purchased at IMAYO Kyoto Oike store, and IMAYO official online boutique are not eligible for the 5% point return campaign. Thank you for your understanding.
https://prcdn.freetls.fastly.net/release_image/49012/70/49012-70-eb3994375dfa7d4ff708b91bf3ee4f72-245×72.png About “SHINCA” https://imayo-boutique.jp/shop/pg/1shinca-about/ Japan’s first lab-grown diamond jewelry brand. Based on the concept of “Evolving new brilliance,” we are developing a collection of minimalist designs that can be used in everyday life, making use of the brilliance of ecological diamonds that do not damage the earth. About lab-grown diamonds https://shinca-shop.jp/?mode=f2 As the name suggests, lab-grown diamonds (synthetic diamonds) are diamonds that are grown in a laboratory. Although they are produced in a different environment than natural diamonds, they have exactly the same chemical composition and characteristics, and are completely different from imitations and similar stones such as moissanite and cubic zirconia. The world is paying attention to its outstanding beauty, which has a clear shine that contains almost no impurities, which only a few percent of natural diamonds can be mined, and its ecological spirit, which is born without harming the earth. About Imayo Co., Ltd. https://imayo-boutique.jp/ Founded in 1861 in Gojo Sakaimachi, Kyoto by the first generation Yohei Imanishi as a haberdashery shop selling hairpins, combs, etc. Since then, over 6 generations and 160 years, we have continued to pursue the desire to enrich the soul with authentic ornaments, and today, as an integrated jewelry manufacturing and sales company, in addition to “SHINCA”, we also operate the high-end brand “kagayoi” and the advanced brand. We are developing “Hyacca”, anniversary brand “ICHAROI”, etc.

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