[Omi Style Co., Ltd.] [Over 200% crowdfunding success rate within the first day] A garment factory in Takashima City, Shiga Prefecture, founded 50 years ago, is making its first attempt at creating its own brand. Pre-sale of “braided bag” made from reeds from Lake Biwa
Omi Style Co., Ltd. Press release: November 20, 2024 [Over 200% crowdfunding achievement rate within the first day] Pre-sale of Made in Takashima’s “braided bag” using reeds from Lake Biwa – 50-year-old garment factory’s first attempt at creating its own brand A garment factory in Takashima City has established its first in-house brand, nuno ni shitai. We have developed a bag with a unique design using cloth woven with reeds from Lake Biwa, and are currently selling it in advance on the crowdfunding site “Makuake.”
https://prcdn.freetls.fastly.net/release_image/152459/2/152459-2-c380bfe612519d6980191983913cd7a5-1600×900.jpg [Pre-sale period: November 4, 2024 to January 11, 2025] ▼Makuake project page URL: https://www.makuake.com/project/mitsuami/
Product/project points • [Opportunity to connect] Connect with Shiga’s interesting traditional culture and stories! • [Unique design] The handle has a braided design that subtly shows off your individuality and goes well with a variety of fashions! • [Material] A new sustainable material made from reeds, a plant that helps preserve the environment of Lake Biwa!
Background and overview of the “nuno ni shitai.” brand launch A culture unique to Shiga Prefecture in which grown reeds are cut down in winter to protect the environment of Lake Biwa. The craftsmanship behind manufacturing. A small factory that has been in business for 50 years has taken on the challenge of creating its own brand for the first time, with the desire to provide an opportunity for people to connect with things, nature, and culture through the unique culture of the region and the stories of the creators. A brand movie that expresses the concept “Tsunagar x Kikkake”
https://img.youtube.com/vi/3kpD9gsyiY8/sddefault.jpg
https://www.youtube.com/watch?v=3kpD9gsyiY8 Braid design that subtly shows off your individuality and goes well with any fashion style A bag filled with the charm of Shiga, made from Takashima canvas woven with reeds from Lake Biwa. The braided design, which expresses the concept of “connection”, is simple but does not overlap with other people, allowing you to express your individuality in a subtle way. (Design registration pending)
https://prcdn.freetls.fastly.net/release_image/152459/2/152459-2-167f113df558340c97932c57f89d124d-2048×1365.jpg LL size The unique grip of the braided canvas feels better in your hand the more you use it. You can also enjoy growing your own bag (changes over time).
https://prcdn.freetls.fastly.net/release_image/152459/2/152459-2-5ef725ddcea9f86d59a7da27450fb1ab-2048×1365.jpg M size In addition, the main body and handle are made of the same parts, so you don’t have to worry about the handle coming off even if you put heavy items in it.
Sustainable materials that protect the environment of Lake Biwa The material used for the bag is “Biwa Reed Cloth (R)️,” which is woven with reeds from Lake Biwa. *Biwa Reed Cloth (R)️ is a registered trademark of Takama Co., Ltd. The reeds harvested in Takashima are made into cloth in Takashima, and the products are finished by Takashima’s sewing craftsmen. This is truly a “Made in Takashima” bag.
https://prcdn.freetls.fastly.net/release_image/152459/2/152459-2-bbe126eb5948fb811c75dc6b22857432-2048×1365.jpg Reeds growing in clusters on the shores of Lake Biwa
https://prcdn.freetls.fastly.net/release_image/152459/2/152459-2-e9a9219542cba316680a176b9a2753fe-2048×1365.jpg How cloth is made from reeds In recent years, the uses for reeds have drastically decreased due to changes in lifestyle. Developing new uses has become a regional issue. By using nuno ni shitai.’s bags, we protect the environment of Lake Biwa and are made from sustainable materials that also lead to SDGs actions.
“nuno ni shitai.” product lineup Available in 5 wide sizes. Not only can it be used as a fashion item, but it can also be used as a storage for small items and other household items.
https://prcdn.freetls.fastly.net/release_image/152459/2/152459-2-5364afcce617a177d4648a4bd9dbbecf-2048×1365.jpg From left: SS, S, M, L, LL *During the project period, we offer multiple returns with different discount rates. For more information, please check the returns on the project page. *Please refer to the project page for details such as size and care instructions. Shoulder belt can be attached as an option for sizes SS to M. It transforms into a shoulder bag perfect for short outings.
https://prcdn.freetls.fastly.net/release_image/152459/2/152459-2-5905a9ccc3ba835b92855396abb726e8-3900×2600.jpg Optional: Shoulder belt
https://prcdn.freetls.fastly.net/release_image/152459/2/152459-2-2610b818291809551a38908b1241793e-2048×1365.jpg M size shoulder belt wearing image
https://prcdn.freetls.fastly.net/release_image/152459/2/152459-2-ee6d319a2e41f70a095ada06ada5c664-2048×1365.jpg It can also be used as a household item to store your personal belongings. (SS, M from left) [Notice of product display] Until December 10, 2024, all nuno ni shitai. products are on display at the Makuake exhibition space located on the second floor of Isetan Shinjuku Main Store. Please take this opportunity to check out the actual products.
https://prcdn.freetls.fastly.net/release_image/152459/2/152459-2-9d05f23f58e7b739a324fcf90870f66d-2194×2925.jpg Exhibition space
Thoughts of the executor
https://prcdn.freetls.fastly.net/release_image/152459/2/152459-2-9f5b64eb9cd5edf3c61b403dd54c06ea-3900×2600.jpg nuno ni shitai. Representative: Yoshiki Nakaya Omistyle Co., Ltd. was founded in 1975 in Takashima City, Shiga Prefecture, and has specialized in sewing women’s clothing and bags for about 50 years. Currently, all 11 employees are craftsmen. Some of our employees are highly skilled craftsmen who have been working as craftsmen for nearly 50 years, and Omi Style’s strength lies in their advanced sewing techniques.
https://prcdn.freetls.fastly.net/release_image/152459/2/152459-2-7aacedddfc508b9225e59facb5d94b20-2835×1890.jpg Omi style sewing craftsmen “I want to create a society where sewing craftsmen are more recognized” All of the products sewn by skilled craftsmen who have been with our company for over 50 years are beautiful, and the way they handle every step with such ease is truly magical. Even though I joined the company as an Atotsugi candidate, no matter how long it took me to complete the process, the craftsman completed it in no time with a cool face, and I realized that “this is what craftsmanship is all about.” However, I felt deeply conflicted by the fact that the salary of a highly skilled craftsman with 50 years of experience was less than that of a new civil servant graduate. I believe that work is about providing value to the world. Craftsmanship is not something that everyone can do. I think this technology should be more recognized by the world. Having come to believe this strongly, I began activities aimed at creating a society in which sewing craftsmen are recognized by as many people as possible, such as using social media to disseminate the skills of craftsmen.
https://img.youtube.com/vi/nQiPuQ5tH74/sddefault.jpg
https://www.youtube.com/watch?v=nQiPuQ5tH74 Hand-held video that conveys the skills of sewing craftsmen The establishment of this new brand is also part of these activities. As a garment factory, we would like to provide more value directly to the world. We believe that only a garment factory can provide an opportunity for the world to connect with local culture, the stories of producers, and the skills of garment workers. We hope that this brand will be an opportunity to increase the value of sewing craftsmen even just a little. Contact information nuno ni shitai. Representative Yoshiki Nakaya Phone number: 0740-22-2209 (Mobile phone): 080-6380-7041 Email address: o-mi2209@o-mistyle.com Company information Company name: Omi Style Co., Ltd. Head office location: 296-3 Shimohirobe, Imazu-cho, Takashima-shi, Shiga Prefecture Representative Director: Shigeko Nakaya Business details: Manufacture of bags, women’s clothing, etc. Established: September 20, 1975 HP: https://o-mistyle.com/

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