EGBA Co., Ltd. COHINA, a brand for petite women, opens its first showroom in Aoyama

[EGBA Co., Ltd.] COHINA, a brand for petite women, opens its first showroom in Aoyama ​
EGBA Co., Ltd. Press release: January 14, 2025 COHINA, a brand for petite women, opens its first showroom in Aoyama “Casa COHINA Aoyama launch exhibition” will be held on 2/22
https://prcdn.freetls.fastly.net/release_image/149154/16/149154-16-02ef08d9f9bf796f8603a4ba9a7df2c6-1920×1005.jpg EGBA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Motonari Kiyama) develops an apparel brand for petite women around 150 cm tall called “COHINA”, which creates clothing that pursues the beauty of petite women. We are opening the brand’s first showroom in Aoyama, Tokyo, aiming to be a place where people can meet people. To commemorate the opening, “Casa COHINA Aoyama launch exhibition” will be held on Saturday, February 22, 2025. COHINA is an apparel brand aimed at petite women around 150cm tall that was born from the idea of ​​“Let’s make beautiful clothes that people of short stature can wear beautifully in sizes that they really want.” Currently, it has over 220,000 Instagram followers and has grown into a brand loved by many petite women. In the future, we have decided to open the brand’s first showroom “Casa COHINA Aoyama” in order to provide a place where petite women who are struggling with choosing their size can feel confident and shine in their own way. Casa means “house” in Spanish. The name was chosen with the hope that it would be a safe place for petite women to feel at home. Experience up close how clothes are made with great attention to detail, not just the sizing, but also the texture, silhouette, and even the smallest details. Casa COHINA Aoyama launch exhibition To commemorate the opening of the brand’s first showroom, we will be holding the “Casa COHINA Aoyama launch exhibition.”
https://prcdn.freetls.fastly.net/release_image/149154/16/149154-16-10ed12511bd95da3ba761ec48e2720e2-3900×2065.jpg Date: Saturday, February 22, 2025 Time: 12:00-18:00 Location: Casa COHINA Aoyama (Minami Aoyama, Minato-ku, Tokyo) ＜How to participate＞ Application start date and time: From 18:00 on Sunday, January 12, 2025 Featured page:
https://cohina.net/pages/cohina-aoyama-launch-exhibition [How to apply] 1. After logging in to My Page, access the application page 2. Submit application button 【Notes】 ・Each person may only apply once. ・Only the winners will be contacted with details of the venue etc. via chat on the official website or to the email address registered on My Page. ・As a general rule, we ask that you refrain from bringing guests with you. If you have special circumstances, please let us know separately. ＜Novelty＞ To commemorate the opening of Casa COHINA Aoyama, we are preparing novelties exclusively for launch event attendees. About “COHINA” A brand aimed at women around 150cm tall that was born out of the idea of ​​“Let’s make nice clothes that people really want, in sizes that even short people can wear beautifully.” Based on the brand concept of “clothes that shine on you”, we pursue the “beauty of petite women” and propose clothes that allow you to live your life in your own way. As of January 2025, he has over 220,000 followers on Instagram. Sales through Instagram Live, which emphasizes empathy, are becoming a hot topic. Official website: https://cohina.net/ Official Instagram: @cohina.official About “ŚTRATA” Based on the experience and know-how gained from COHINA, an apparel brand for petite women around 150cm tall, this brand is aimed at more sophisticated petite adult women. With the theme of cleanliness and mode, we deliver timeless products that will be loved for a long time. Official website:
https://cohina.net/collections/strata-all-items Official Instagram: @strata_jp Director Profile Ayako Tanaka Director of COHINA. Height: 148cm. Born in 1994. In 2018, while studying at Waseda University, she launched COHINA, an apparel brand for petite women. Based on the concept of “clothes that shine on you”, we offer fashion that will make petite women around 150 cm tall shine. In 2022, she will also launch a brand called “STRATA” for petite adult women. In February 2023, Shufunotomosha will release her first book, “Learning with a 148cm Director: A Fashionable Book for Small People to Shine”. Instagram: @ayako_cohina