Eliminate sorry consumption among college students! Off-price store Locust participates in life support project for university students

Eliminate sorry consumption among college students! Off-price store Locust participates in life support project for university students ​ PAL Group Holdings Co., Ltd. Press release: January 14, 2025 Eliminate sorry consumption among college students! Off-price store Locust participates in life support project for university students Image
URL: https://prcdn.freetls.fastly.net/release_image/11430/959/11430-959-d9090024466f6f50bb412fec6b231b78-1800×217.jpg LOCUST, an off-price store operated by investment from Pal Group Holdings Co., Ltd., which operates products such as 3coins, and Sojitz Corporation, a general trading company, will participate in the life support project for university students sponsored by Deep Thanks Co., Ltd. This project supports the lives of university students by providing them with clothes that they have missed the opportunity to sell at a low price. At the same time, we aim to reduce clothing loss and reduce environmental impact. Currently, about half of Gen Z members know that it is bad for the environment It has been found that people engage in “sorry consumption” by purchasing ultra-fast fashion items. On the other hand, it has become clear that Generation Z recognizes sustainable fashion as being “environmentally friendly,” but feels that price is a hurdle. This fact shows that there are young people who want to consume sustainably but are unable to do so in an environmentally friendly manner due to high price hurdles. This project aims to provide an “environmentally friendly and
wallet-friendly shopping experience.” We would like to reduce consumption by university students and create opportunities for sustainable consumption. Business details 1. Popup event Selling inventory that has missed sales opportunities exclusively to university students in the price range of 500 yen to 3000 yen 2. Keynote speech Invited lecturers involved in the fashion industry to hold a lecture to learn about business that solves social issues through fashion business For more information about the event, please see We will make announcements on Locust’s official website, SNS, and official note from time to time. • About off-price store “LOCUST” An off-price store is a retail store that purchases surplus inventory from brands and manufacturers at low prices and sells it at low prices. An outlet store is a business that sells its own products at low prices, whereas an off-price store is a business that sells products purchased from multiple brands and manufacturers at low prices, and the variety of products and brands it handles varies greatly. . At LOCUST, buyers select and purchase items from
over-produced inventory by brands and manufacturers, as well as products that will be discontinued due to renewal, and we have a wide variety of items, not only apparel, but also household goods, cosmetics, home appliances, etc. We continue to offer as many new products as possible at low prices. In addition, by operating and expanding LOCUST, we aim to eliminate mass disposal of clothing and contribute to the creation of a sustainable society that is kind to people and the earth. • Overview of Locust Co., Ltd. Company name: Locust Co., Ltd. Location: Asano Building 3F, 3-3-10 Hirano-cho, Chuo-ku, Osaka-shi, Osaka Established: March 2021 Capital (investment ratio): 99,500,000 yen (PAL Group Holdings Co., Ltd. 51%, Sojitz Corporation 49%) Representative: Shuji Yamamoto Business content: Off-price store operation • Regarding the interview We are looking for media (TV, magazines, newspapers, SNS, videos, etc.) who can cover LOCUST. If you would like to request an interview, please contact us using the contact information below. Person in charge: Ujida Mail: ujita_kan@locust.style ■Official website:
https://www.locust.style/ ■Official Instagram:
https://www.instagram.com/locust_offprice_store/ ■Official note: https://note.com/offprice_locust