LUMINE Co., Ltd. “Nutro with Narumiya Characters ~Our Heisei is back with an update!?~” Nakamura-kun from “Angel Blue”, Berrier-chan from “Mezzo Piano Junior” and more will be gathered together!

【LUMINE Co., Ltd.】 “Nutro with Narumiya Characters ~Our Heisei is back with an update!?~” Nakamura-kun from “Angel Blue”, Berrier-chan from “Mezzo Piano Junior” and more will gather together! ​
LUMINE Co., Ltd. Press release: January 15, 2025 “Nutro with Narumiya Characters ~Our Heisei team is making an update and making a comeback!?~” Nakamura-kun from “Angel Blue”, Berrier-chan from “Mezzo Piano Junior” and more are gathering together! LUMINE EST Shinjuku largest scale in history*! Lots of “NEW RETRO” experience content such as Tamagotchi, Sun Gems, Care Bear (TM), once in a lifetime chance, etc.! [Period] February 1st (Saturday) to March 2nd (Sunday) [Location] Lumine Est Shinjuku Lumine Est Shinjuku is operated by Lumine Co., Ltd. (Headquarters:
Shibuya-ku, Tokyo, President and Representative Director: Teruyuki Omote), together with Narumiya International Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and Executive Officer: Hirou Kunikyo) , from February 1st (Saturday) to March 2nd (Sunday),New! (NEW) and nostalgic! (RETRO) will be holding a campaign unique to Lumine Est Shinjuku, “Nutro with Narumiya Characters ~Our Heisei is updated and makes a comeback!?~”. During the period, original key visuals of Narumiya Characters drawn especially for Lumine Est Shinjuku will appear in the hall. In addition, each shop will sell limited collaboration goods, and multiple related POP-UP SHOPs will also open. Also, with the purchase of collaboration goods, you will receive a limited edition original vinyl shopper novelty on a first-come, first-served basis. Enjoy spring shopping in a NEW RETRO worldview with Narumiya characters that can only be experienced at Lumine Est Shinjuku. *In collaboration measures of Lumine Est Shinjuku
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-751307d23e4670463e66426c74d893a9-640×640.jpg POINT ・ “Angel Blue” by Nakamura, “Mezzo Piano Junior” by Berrier, etc. Narumiya Characters gather at Lumine Est Shinjuku! ・Collaboration cafe with Narumiya Characters, “Narumiya Characters Print Sticker Machine” available for a limited time ・Tamagotchi, Sun Gems, Care Bears (TM), once-in-a-lifetime opportunities! Many “NEW RETRO” experiential contents held Event overview [Period] February 1st (Saturday) to March 2nd (Sunday), 2025 [Location] Lumine Est Shinjuku Shops [Contents] 1.While being surrounded by the world view of Narumiya Characters The official POP-UP SHOP is now open where you can enjoy shopping 2. Limited food menu sales in collaboration with Narumiya Characters 3. At 26 shops and 2 POP-UP shops in the building Limited pre-sale of “Narumiya Characters Collaboration Goods” 4. Original shopper novelty gift 5. Lumine Est Shinjuku Limited “Narumiya Characters Print Sticker Machine” 6. Nakamura-kun will teach you how to enjoy campaigns tailored to each customer! ? Lumine Est Shinjuku’s first time! AI concierge is coming! “NARUMIYA Characters Vision” 7. LUMINE EST Shinjuku limited decoration! Narmiya characters appear throughout the museum 8. There will also be POP-UP SHOP stores such as Sun Jewelry and Care Bear (TM) and special panel exhibitions! A large collection of brands and characters that are indispensable to our youth, Enliven the newtro mood! [Special website]
https://www.lumine.ne.jp/est/2025_narumiyacharacters/ *Special site release date: January 15th (Wednesday) 11:00 release ■POINT1： Enjoy shopping while being surrounded by the world view of the original key visual Narumiya Characters official POP-UP SHOP is now open! “Narumiya Characters POP-UP SHOP”, where popular characters “Angel Blue”, “Mezzo Piano Junior”, “Ponponette Junior”, and “Daisy Lovers” gather, will be appearing for the first time at Lumine Est Shinjuku! B1/Narumiya Characters POP-UP SHOP
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-080cd794d304b84239f816edc3a30d30-568×405.png *The image is for illustrative purposes only. Period: February 1st (Sat) – March 2nd (Sun) Area: Outside the central east ticket gate of JR Shinjuku Station 1. Next to the ticket machine 2. In front of Aoyama Flower Market *Product prices are subject to change. *Please note that the item may be sold out or discontinued. Sale items (some)
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-2341fec10beb0558c8389f3606a75d62-800×533.jpg Narumiya Characters Mini Drawstring Purse Total 13 Types 3,960 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-24b83fcd85534717d40fbe63f0177dc5-3900×2600.jpg Leopard stuffed animal charm 4 types in total 3,630 yen (tax included) ■POINT2： Collaboration with Narumiya Characters! Many limited food menus too! B1/BOX cafe&space A themed cafe featuring the popular Heisei Revival “Narumiya characters” will be open for a limited time with cute menus and goods that will look great on SNS! Period: February 1st (Sat) – March 2nd (Sun) Special site:
https://narumiyacharacters-cafe.f-ent.jp *Shops not eligible for original shopper novelty
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-1631c23356a8900936c2a08c696e3384-760×550.jpg Nakamura-kun’s Rainbow Parfait★ 1,290 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-b281acffee4f6d6adfd496d01c9b3a5d-760×550.jpg Berrie-chan’s pink (heart) cream pasta 1,390 yen (tax included) 8F/Marion Crepe I look forward to seeing which character the marshmallow will be. Topped with pastel marble ice cream and the classic banana and strawberry. Period: February 1st (Sat) – March 2nd (Sun) *Ends as soon as supplies run out *Image is for illustrative purposes only. *Shops eligible for original shopper novelty
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-ff992efb379d291fecfff8aacf041c5f-577×361.png Narumiya Characters Crepe / 990 yen (tax included) ■POINT3： At 26 shops and 2 POP-UP shops in the building Limited pre-sale of “Narumiya Characters Collaboration Goods”! “Narumiya Characters Collaboration Items” will be sold at each shop and POP-UP shop in Lumine Est Shinjuku. There are many popular limited items, including
collaboration goods between Tamagotchi and Narumiya Characters. Narumiya Characters collaboration items (some)
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-2b452ac2a56ceea4bfee024371b8cbc4-1080×1080.jpg 6F/Everyone Shugo! Tamagotchi show (pre-sale) “Tamagotchi Connection Narumiya Characters Angel Blue” ¥5,280 (tax included) “Tamagotchi Connection Narumiya Characters” is on sale in advance! Let’s take care of Tamagotchi with Narumiya Characters!
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-02c11fbc52bba3bba06b5f15f4b010d3-315×315.jpg (C)NARUMIYA INTERNATIONAL CO.,LTD. B2/Freaks Store Men’s Plus Andy Freaks Store (Pre-sale) “Narumiya Characters Enamel Bag” ¥6,996 (tax included) Narumiya characters have gathered together in an enamel bag that has a slightly nostalgic feel to it!
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-2d057b2f3f9a0fc2775aa4a6d49656ed-315×315.jpg (C)NARUMIYA INTERNATIONAL CO.,LTD. B1/Mercury Duo (pre-sale) “Berie-chan jacquard knit” ¥9,790 (tax included) A compact knit with a jacquard design depicting Berrie on the front. A versatile top that can be paired with mini bottoms or casually styled with denim. Image
URL: https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-4a648e1c8af2d15d18eb0c7c740569d9-315×315.jpg (C)NARUMIYA INTERNATIONAL CO.,LTD. 1F/Papa ​​Bublé (pre-sale) “Candy (Narumiya Characters MIX)” ¥880 (tax included) Papa Bublé recreates the Narmiya characters with candy! Let’s look at it, eat it, and get excited!
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-ea6314bd16262cbd9a6d8f47d8e508d1-315×315.jpg (C)NARUMIYA INTERNATIONAL CO.,LTD. 1F/Rosebud (pre-sale) “[ANGEL BLUE×FRUIT OF THE LOOM×ROSE BUD] L/S PRINT T-SHIRT” ¥6,490 (tax included) A luxurious triple collaboration product. An item with an eye-catching sleeve design.
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-67206964e66722567d16b8a98a6896d2-315×315.jpg (C)NARUMIYA INTERNATIONAL CO.,LTD. 2F/Tiny Tiny (pre-sale)
“Collaboration sticker SET” ¥880 (tax included) A sticker set using collaboration original illustrations. A lot of nostalgic characters are hidden! *The image is for illustrative purposes only. *Product prices are subject to change. *Please check the special website for details on the in-house shop and POP-UP SHOP. *Sales period varies depending on the shop, so please contact the shop for details. *Please note that the item may be sold out or discontinued. Shops that handle Narumiya Characters collaboration items (28 shops in total) In-house shop (floor order/alphabetical order) B2: Freaks Store Men’s Plus Andy Freaks Store B1: Akrent, Emoda, Carnamool, Jada, Freeze Mart, Mercury Duo, Mousy, Murua, Rizexy 1F: Papa Bublé, Rosebud 2F: Ciara, Jewelty, Tiny Tiny, Heather, Mary Jenny 3F: Evelyn, Dazzlin, Page Boy, Milkfed, Lily, Hosiery Store 4F: Retro Girl 6F: Lee 8F: Marion Crepe POP-UP SHOP (in order of opening period) ・Everyone Shugo! Tamagotchi show: [Division] 6F Estoma [Period] February 1st (Saturday) to February 20th (Thursday) ・SKINNYDIP LONDON： [Division] 1F South escalator front [Period] February 1st (Sat) – February 16th (Sun) ■POINT4： Original vinyl shopper novelty gift!
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-f7c3e67f373a54b337c367c2813bc5ec-386×377.png During the period, if you purchase one or more Narumiya Characters collaboration items or eat or drink at a participating shop, you will receive an original vinyl shopper as a gift! *Please check the special website for eligible shops. *Each novelty item will end as soon as it runs out. ■POINT5： Lumine Est Shinjuku limited “Narumiya Characters Print Sticker Machine” now available
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-866950acb935b8161896d234868dac32-3900×3770.jpg
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-d751f177b5f492ffdc1f1eb144bedff8-666×322.png
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-d1c283fd9fa3c8451508a22274f4a824-697×327.png An original print sticker machine created for this campaign is now available! Period: February 1st (Sat) – February 15th (Sat)
Installation location: 2F connecting passage connEst Fee: 400 yen once *8 types of frames and 4 types of seats are available ■POINT6： Nakamura-kun will teach you how to enjoy campaigns tailored to each customer! ? Lumine Est Shinjuku first! “NARUMIYA Characters Vision” is coming!
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-ed06c2d02f5e5df7b4c720d61d5214bc-1200×1200.jpg Pictoria Co., Ltd., which creates new characters and content using AI technology, will collaborate with Narumiya Characters to provide AI customer service. Nakamura-kun, Lucky, Berrier-chan, and Mint-kun will explain the details of the campaign. We will also recommend
event-limited products! Period: February 1st (Sat) – March 2nd (Sun) Location: B1 Narumiya Characters POP-UP SHOP 1F In front of
information desk 2F connecting passage connEst 8F Restaurant Floor The PARK SHINJUKU ■POINT7： LUMINE EST Shinjuku limited decoration! Narmiya characters appear everywhere in the museum! The original key visual decoration of Narumiya Characters drawn for Lumine Est Shinjuku will be available for a limited time from February 1st (Saturday) to March 2nd (Sunday). B1 Narumiya Characters POP-UP SHOP Narmiya Characters dolls will also be unveiled for the first time. A panel exhibition introducing a total of 37 characters will be held at The PARK SHINJUKU on the 8th floor restaurant floor!
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-18ffed2a7ea6ccdfdcdad6f8a91afc9f-1575×1181.jpg [Outdoor giant signboard]
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-ab26e7226baf321222fc5defc88a22cf-367×277.png [B1 north side show window]
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-04c058bccbe97f127223ed060df255a9-1583×1187.jpg [8F Restaurant Floor The PARK SHINJUKU] *The image is for illustrative purposes only. *If unforeseen circumstances occur, the contents of the campaign and campaign may change. ■POINT8： First time POP-UP SHOP and special panel exhibition! Brands and characters that are indispensable to our youth will be gathered together to liven up the newtro mood! During the campaign period, characters and brands curated around “Nutro” will be gathered together! The hall will be filled with content that allows you to experience the “Heisei Retro” that is attracting a lot of attention from Generation Z! POP-UP SHOP list (all first-time stores)
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-62cd88093c7b976e0027d8aced2334ea-1040×1040.jpg B1/Sun Gem Fair There are lots of exciting items such as cute accessories, stationery, and miscellaneous goods♪ Why not experience that “excitement” you saw on the back covers of magazines and manga magazines once again? Period: February 1st (Sat) – February 16th (Sun) Section: B1 JR Shinjuku Station East Exit Concourse
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-85657b85e05c041efe3ada2f7473db84-326×436.png 3F/Care Bears(TM) FLUFFY LAND Care Bear(TM) pop-up store appears for the first time at Lumine Est Shinjuku! Pay attention to pre-release items and photo spots! Period: February 1st (Sat) – February 14th (Fri) Section: 3F South elevator front
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-884314bb8c48db8ea2d2a726a439cce0-607×432.png 1F/Crocs Lumine Est Shinjuku Pop-up Store Find your own pair of Crocs (TM) from our collection of comfortable Crocs (TM) that are perfect for a variety of occasions and seasons! Period: February 1st (Sat) – March 2nd (Sun) Section: 1F next to information
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-8bc089e412e756139c0b6c3515fc6775-991×587.png 3F/BETTY’S BLUE A fashion brand born in 1985 with the keywords of “cute & lovely.” It will be back for a limited time in 2021 with the theme of “feeling happy through fashion.” Period: February 15th (Sat) – March 2nd (Sun) Section: 3F South elevator front
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-494973e5f1dc11922448a6d18cda31df-1040×1040.jpg 2F/Cheek-chan squeezing experience We will be holding a “Hoppe-chan squeezing experience” where you can make Hoppe-chan with your own hands! *The number of receptionists is limited. note that. Period: February 1st (Sat), February 2nd (Sun) February 8th (Sat), February 9th (Sun)
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-374bb5a77df6f95e39e24e3259d517b1-1583×1187.jpg 2F/Once-in-a-lifetime panel exhibition Find your favorite
illustrations and words from the panels and take memorable photos with your loved ones! Period: February 1st (Sat) – March 19th (Wed) Section: 2F connecting passage connEst *The image is for illustrative purposes only. *Product prices are subject to change. *Please note that the item may be sold out or discontinued. ■What is Narumiya Characters
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-5478a23626b7eaa18e1974658e4b4121-3900×2184.jpg Popular characters from the junior apparel brands that were all the rage in the 2000s, “Angel Blue,” “Mezzo Piano Junior,”
“Ponponette Junior,” and “Daisy Lovers.” ■Narumiya International Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/3279/189/3279-189-885345d20a2518458108e268591bff2b-667×187.png Narumiya International Co., Ltd. (Headquarters: Shiba Koen, Minato-ku, Tokyo/President and Representative Director: Hirou Kunikyo) has a sales channel for products ranging from newborns, babies, and children to juniors, such as “Petite Mine,” “Love Toxic,” and “Mezzo Piano.” We offer 26 brands with different tastes, and as Japan’s largest children’s clothing manufacturer, we provide the latest high-quality children’s fashion. ■Related links Lumine Est Shinjuku official website: https://www.lumine.ne.jp/est/ Lumine Est Shinjuku Official X (old Twitter): https://twitter.com/lumine_est Lumine Est Shinjuku official Instagram: https://www.instagram.com/lumine_est/ Narumiya Characters POP-UP SHOP special page:
https://www.narumiya-online.jp/shop/pages/narumiyacharacters_popup250201.aspx Berrie-chan official Instagram:
https://www.instagram.com/berriechan_official/