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» “Fake Busters”, an authentication service with the No. 1 market share in Japan, expands the categories and b rands subject to authentication for Mercari’s “Anshin Appraisal”

“Fake Busters”, an authentication service with the No. 1 market share in Japan, expands the categories and b rands subject to authentication for Mercari’s “Anshin Appraisal”

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Fake Busters, an authentication service with the No. 1 market share in Japan, expands the categories and brands eligible for Mercari’s Anshin Appraisal ​
IVA Co., Ltd. Press release: November 20, 2024 “Fake Busters”, an authentication service with the No. 1 market share in Japan, expands the categories and brands subject to authentication for Mercari’s “Anshin Appraisal” ~Addition of Cartier, Chrome Hearts, etc., totaling 86 brands for appraisal~ IVA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Yoshio Aihara, hereinafter “IVA”), which operates the authentication service “Fake Busters” with the No. 1 market share (*1) in Japan, has launched the flea market app “Mercari”. We have added target categories and brands for the appraisal service “Anshin Appraisal” provided by . This makes it possible to appraise more products such as luxury brand apparel and silver accessories. We will continue to expand the scope of appraisals and support users’ safe and secure transactions.
https://prcdn.freetls.fastly.net/release_image/53083/51/53083-51-7bf9787078934cd1b888154a3d4c9419-2058×1158.png Mercari provides “Anshin Appraisal”, a service in which Fake Busters conduct appraisals to determine whether a product is genuine or not, so that users can conduct transactions safely and securely. Recently, luxury brand apparel and silver accessories have been newly added to the category, and brands such as Cartier, Armani, and Chrome Hearts have also been added to the scope of appraisal. As a result, “Anshin Appraisal” can now be used for products from a total of 86 brands. Please see below for a detailed list of eligible brands.
https://help.jp.mercari.com/guide/articles/1889/ ■About Mercari x Fake Busters’ “Anshin Appraisal” service “Anshin Appraisal” is a Fake Busters appraisal service available on Mercari. If a seller selects the “Secure Appraisal” option when listing an item, buyers can request an appraisal for the item. The same process as before, where the seller only sends the product and the buyer only receives it, allows for product transactions that meet the appraisal standards. In the unlikely event that the product does not meet the standards, the product price will be refunded. This service allows both sellers and buyers to conduct transactions with peace of mind by having
professional appraisals guarantee the authenticity of products. Image
URL: https://prcdn.freetls.fastly.net/release_image/53083/51/53083-51-1474f6c9dace4d927693b2606e9ba2ed-1956×652.png Products that meet the Fake Busters’ criteria are attached with a “verified badge/seal” to guarantee the results. Once an Appraised Badge is worn, it cannot be removed except by cutting it. In addition, for unopened trading cards and single cards, we affix a special certified sticker on the shrink (exterior vinyl) that leaves a mark on the sticker when removed. These prevent replacement of products after appraisal.
https://prcdn.freetls.fastly.net/release_image/53083/51/53083-51-a32ac3eac7188393625010e2552486cb-2600×2268.jpg Please check the Mercari Guide for details on usage, appraisal fees, etc. https://campaign.jp.mercari.com/pages/item_authentication/index.html ■About “Fake Busters” “Fake Busters” is an authentication service with the No. 1 market share (*1) in Japan, targeting brands with a high number of counterfeit products, with a cumulative total of over 1.8 million appraisals. We perform accurate and quick appraisals by making full use of our appraisal team with a wide variety of backgrounds, state-of-the-art specialized equipment, and AI appraisal technology. We opened a Taiwan base in June 2023 and a Chinese subsidiary in September of the same year, and have been promoting overseas expansion of our business. Currently, in addition to Japanese, we support five languages: English, Simplified Chinese, Traditional Chinese, and Korean, as well as nine major currencies. We will also proceed with the expansion. Official Instagram account:
https://www.instagram.com/fakebusters_official/ Official X (old Twitter) account: https://x.com/FAKEBUSTERS_JP (*1) In-house research, December 2022 survey, as an “authenticity appraisal service” in Japan
https://prcdn.freetls.fastly.net/release_image/53083/51/53083-51-3a36cb97fee911fd1822b43242d31b5b-2054×685.png ▼Click here for details and inquiries about the corporate plan “Partnership Program”
https://www.fakebusters-iva.com/ja/BusinessContact ▼About compatible brands Currently, we can appraise approximately 92 brands, including sneaker brands, apparel, accessories, and luxury brands. We will continue to add compatible brands in the future.
https://prcdn.freetls.fastly.net/release_image/53083/51/53083-51-3f3216a332f84b4b8af5c725ff6b7842-2058×1158.png ■Representative Director CEO Profile
https://prcdn.freetls.fastly.net/release_image/53083/51/53083-51-1f1ff83e5655467eb0c8df9a62a15ae3-733×733.png Yoshio Aihara Born in 1995. Graduated from Aoyama Gakuin University Graduate School of International Management and obtained an MBA. Developed his first apparel-related business while a student. Therefore, we focused on the ever-growing sneaker market and the long-standing issue of “fake” in the market, and in 2019, we launched “FAKEBUSTERS”, an authentication service that achieves high accuracy by combining AI and appraisers. Established IVA Co., Ltd. Bilingual in Japanese and Chinese. Selected for “Forbes JAPAN 30 Under 30 2023” and “Forbes 30 Under 30 Asia 2024″. ■Recruitment information The FAKEBUSTERS team has a small number of professionals working together to develop and manage each function, including software development, product development, appraisal operation construction, and corporate functions. We will continue to aim to become an organization that creates new de facto standards while maintaining our small and elite membership. In order to create a world where people say, “Because of FAKEBUSTERS, I can shop with peace of mind,” we would like to hear from people who can make the most of their abilities on the
FAKEBUSTERS team. We are all looking forward to seeing you.
https://herp.careers/v1/iva0403 [Company Profile] IVA Co., Ltd. (Fake Busters management) Location: 3F, 2-22-5 Higashi, Shibuya-ku, Tokyo Representative Director: Yoshio Aihara Business details:
Authentication of sneakers, apparel, branded bags, trading cards URL: https://iva-corp.com/

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