IN Co., Ltd. Apparel brand Knuth Mar 3rd anniversary project / My dream is to continue my current job for a long time–Sakura Fujiwara and Knuth Marf talk about the “power to continue”

[IN Co., Ltd.] Apparel brand Knuth Mar 3rd anniversary project / My dream is to continue my current job for a long time–Sakura Fujiwara and Knuth Marf talk about the “power to continue” ​
IN Co., Ltd. Press release: November 14, 2024 Apparel brand Knuth Mar 3rd anniversary project / My dream is to continue my current job for a long time–Sakura Fujiwara and Knuth Marf talk about the “power to continue” Knuth Marf 3rd anniversary project Apparel brand Knuth Marf will celebrate its third anniversary in November 2024. This time, as part of the 3rd anniversary project, we are holding a discussion project with Knuth Marf director ChiEmi and guests from different industries who are expected to have further success in the future. The first one is singer-songwriter Sakura Fujiwara (hereinafter referred to as Sakura Fujiwara). Two people of the same generation, who have overcome hardships in their respective fields, looked back on their past work and talked about what they want to do in the future, with CEO Nakai included.
https://prcdn.freetls.fastly.net/release_image/79526/9/79526-9-6dcad1b40d92b400d6fb3751c820e77a-3900×2600.jpg Traveling allows you to breathe in and breathe out more Before we started the discussion, I asked Sakura Fujiwara to wear Knuth Marf clothes and took a snapshot. For Sakura Fujiwara, Knuth Marf’s clothes are “clothes that are not too structured and can be worn for everyday use, and are designed so that you can dress up and go out to dinner, so they’re really fun to wear.” It seems that the clothes she wears have a similar atmosphere. During a break in filming, ChiEmi and Sakura Fujiwara got excited talking about their “travel.” Sakura Fujiwara says she loves traveling a lot. Nakai: “Travel” is the key word in the concept of Knuth Marf. We always want our customers who visit Knuth Marf to enjoy the experience of discovering new versions of themselves through encounters with new silhouettes and designs. Fujiwara: I usually wear clothes with no color, such as black or white, but when I wear brightly colored clothes like the one I wore for today’s photo shoot, it gives me a pop vibe that’s different from my usual self, and it gives me a sense of travel. I felt like I was doing it.
https://prcdn.freetls.fastly.net/release_image/79526/9/79526-9-0fa0b358a7f56a954be3f6544055bcde-1800×2700.jpg ChiEmi: I’m glad you think so! Nakai: Earlier, you mentioned that you were going overseas for the next two months, but do you like traveling? Fujiwara: I love it. I went to New Zealand at the end of last year, and before the coronavirus, I also went to New York, Los Angeles, and Canada. Even within Japan, we went on a tour visiting all 47 prefectures. Nakai: That’s good. What does traveling mean to you, Fujiwara? Fujiwara: When I’m working normally, I tend to have a lot of energy without even realizing it, but when I travel, I feel like I’m completely relaxed. I feel like I can enjoy what’s in front of me without worrying, so I like the feeling of being able to take a deep breath and exhale. ChiEmi: I know, when you’re tense, your breathing becomes shallow. Before I knew it, my breathing became shallow, and I started to feel like I was in a tighter and tighter space. Fujiwara: Yes, it’s closed. ChiEmi: There’s a tremendous amount of energy that you feel when you travel. Fujiwara: There are many beautiful scenery. When you travel and experience things like that, you feel like, “Ah, I’m going to work hard again!” It’s a great change of pace. That’s why I love traveling.
https://prcdn.freetls.fastly.net/release_image/79526/9/79526-9-5abd8958a6c48206682914153f71a5a7-3900×2600.jpg Continuing is the most difficult and cool Knuth Marf will be celebrating their 3rd anniversary in November, and Sakura Fujiwara will be celebrating her 10th anniversary next year. When I asked these two, who have grown in their respective fields, what they value in their work, they said, “Continuing for a long time.” Fujiwara: My dream is to continue my current job for a long time. To that end, I want to take a reasonable amount of time for myself and do what I want to do. Of course, there are times when you have to work extremely hard, and I worked extremely hard in my early 20s, but I generally try not to push myself too hard in order to continue working for a long time. If I feel like I’m pushing myself too hard right now, I try to continue doing it for a long time by traveling or taking plenty of breaks. ChiEmi: Amazing. I get bored easily, so it often didn’t last long. I was originally a nursery teacher… Fujiwara: Eh! Is that so? I didn’t know! ChiEmi: That’s right. After quitting my job as a nursery teacher and diving into the world of apparel, I worked with my previous Select brand for about two years, and then I thought, “I want to make new clothes from scratch,” so I started Knuth Marf. I get bored easily so I want to try my hand at various things, but what Mr. Nakai said to me when I was in a bad mental state remains in my mind. “New things are exciting, and I think the process of starting from scratch and building up is a lot of fun.However, the most difficult thing is to keep going. I think it’s cool to be able to continue working in the same place for so long, accomplishing something so difficult. ”. Up until now, I have often not been able to continue working with Knuth Marf for a long time, but hearing someone say, “How difficult and cool is it to continue working” made me want to continue working with Knuth Marf for a long time. I like taking on challenges, so in order to continue working with Knuth Marf, I want to take on new projects that other apparel brands don’t, and incorporate more and more interesting things to make it an interesting brand.
https://prcdn.freetls.fastly.net/release_image/79526/9/79526-9-7af7f28c15905acf0d1cc2fc7e84d6f8-3900×2600.jpg Fujiwara: That’s interesting. Actually, I also get bored easily. ChiEmi: Really? Fujiwara: That’s why it’s so fun to be able to do fashion work and work other than music. Working with new people is stimulating, and if you only do music, you’ll get into a routine. By working in different fields such as acting and fashion, I can see a world that I could not have known through music alone. That becomes the essence that colors what is my core. Even though I get bored easily, I try to give various inputs. No matter what happens, there is something important that will remain in your heart Continue working for a long time. The coronavirus pandemic made me keenly aware that although it is easy to say, it is not easy in reality. Without exception, that evil hand attacked Sakura Fujiwara as well. Live performances have been cancelled, and stage performances scheduled to be held locally have also been cancelled. There was a time when all of his work suddenly stopped and he spent all his time at home playing games. Fujiwara: No matter how hard you try, things like “walls” that you have to face and that you can’t do anything about will pop up every time. However, after going through the coronavirus pandemic, I have come to see such “walls” in a positive light. I believe that everything depends on how you perceive it, and when something bad happens, it’s easy to think, “There’s no point in doing anything anymore,” but for me, “There is a meaning, and it’s manifesting itself in front of me.” That’s what I try to think. Even if I find myself unable to continue working, if I change my mind to the idea that it means I should take a break, or that there is something new I should learn, I can’t give up even if I have setbacks. I thought that work was something we take for granted, but since I was unable to work for a period of time, I realized how special it is to have customers come to see me, so I took it positively. Of course, there are times when I don’t think so. However, because of that experience, I try to face things with the belief that everything that happens to me has a meaning, and that in the end it is something important that will remain in my heart.
https://prcdn.freetls.fastly.net/release_image/79526/9/79526-9-ae81165affb09af906d4c4c68c22ac24-1800×2700.jpg Nakai: That’s a really good idea. Something is happening to me that has some meaning. Does ChiEmi ever hit a wall? ChiEmi: Well, it happens all the time (lol). Nakai: How are you getting through it? ChiEmi: I collect it all by myself and think about it to myself. Most of the time I just bottle it up and solve it myself, and I don’t even tell my husband until it’s resolved. If you can say it little by little, that’s when you’re recovering. Fujiwara: It’s important to think carefully within yourself. ChiEmi: Yeah. I feel like that suits me. “I do it purely because I want to do it.” Fujiwara was fascinated by his father’s back During filming that day, Paul McCartney songs were playing in the studio. When it comes to talking about Paul McCartney, who Sakura Fujiwara loves, Fujiwara’s tone becomes even more passionate. What was it about Paul that captivated him? Fujiwara: Even though Paul has achieved so much success and accomplished so many great things, he still sings around the world and performs hit medleys every time to please everyone. When I watch his live shows like that, I get the feeling that he continues to do it because he enjoys it and loves it. I guess they’re doing it because they want to do it. He is my support. ChiEmi: That’s cool, isn’t it? I do it because I want to do it. It’s really important to do something because you love it. Why did you like Paul McCartney in the first place? Fujiwara: It’s my father’s influence. My father also loves Paul, plays musical instruments, and performs live in his hometown. When I performed live in my hometown of Fukuoka, my father also participated as a bassist. ChiEmi: Eh! That’s right! Fujiwara: My father taught me how to play the guitar. My father, who loves Paul, practices more than I do, and I think to myself, “Ah, this old man just loves music, so that’s why he practices all the time, rehearses with his friends, and performs live.” I really respect people who don’t have anything superfluous about it and just enjoy what they do. That’s why, like Paul and my father, I want to continue to have fun and be someone who does things because I want to.
https://prcdn.freetls.fastly.net/release_image/79526/9/79526-9-d3bbc74ac18d5b3398a3237059e899d-3900×2600.jpg Nakai: ChiEmi-san… did you know Paul’s song? ChiEmi: I know…! Fujiwara: The one that was playing earlier. ChiEmi: Oh, yes. I know! Fujiwara: Do you understand the Beatles? ChiEmi: I understand the Beatles! Fujiwara: Paul is a member of the Beatles. ChiEmi: Oh, is that so? Everyone: (laughs).
https://prcdn.freetls.fastly.net/release_image/79526/9/79526-9-1e9433fe3fe582fad957d75da750a03f-3900×2600.jpg Nakai: Does ChiEmi have someone who supports her, like Paul to Fujiwara? ChiEmi: I’m ONE OK ROCK. Fujiwara: It’s music. ChiEmi: That’s right. When I reach a turning point in my life, I definitely go to a ONE OK ROCK concert. When I was attending vocational school, I was wondering whether to go to Tokyo or go back to my hometown, but I went to a live concert and decided to go to Tokyo. When I quit being a childcare worker and when I quit my previous brand, I decided to quit after watching a live show. Even now, I feel very encouraged. A team that tries its best to make things interesting Knuth Marf has been involved in original projects not seen in other apparel brands. Despite not being able to speak the language, the group brought Knuth Marf clothes to Paris and had local passersby wear them.The project was realized out of the members’ desire to do something interesting, regardless of their budget. Sakura Fujiwara, on the other hand, made her debut as a singer-songwriter at the age of 19 and tried her hand at acting the following year. She was selected to play the heroine role in Fuji TV’s monthly drama “Love Song.” While he is active not only in the music industry but also in the acting industry, his activities show no signs of stopping, such as holding pottery pop-up shops and trying his hand at fashion work. The conversation evolved into what the two, who have faced various challenges, wanted to do in the future. Fujiwara: There are a lot of things I want to try, but I really like overseas, so I would like to work with people overseas or perform live overseas. ChiEmi: Hey, that’s great! Let’s all go see Knuth Marf! Nakai: I want to go to a live performance. Is there anything ChiEmi would like to do with Knuth Marf in the future? ChiEmi: Rather than just wanting to do something like this, I think the fun thing about this team is that everyone accepts everything in a positive manner and can share ideas. I instantly think that I want to do this or that, but even if I don’t have a clear idea of ​​what I want to do, interesting stories come to me. And the members are trying their best to make that happen. When I went to Paris on a trip, I thought, oh, I want to take pictures here. That idea took shape as Knuth Marf’s Paris Street Snap project, but normally there would be so many things to think about, such as the budget and the time it would take to make the clothes, so I think it wouldn’t have been possible to materialize it smoothly. I think so. Mr. Nakai told me to do that, and we all worked together to make it happen. The Knuth Marf team’s strength is its ability to overcome challenges, so I’m looking forward to seeing what interesting things will happen in the future. Fujiwara: It’s a wonderful team. ChiEmi: So when I say what I want to do, I don’t mean it in a positive way. Nakai: That’s right. It was my first time hearing that (lol). ChiEmi: Yeah (laughs). Nakai: Is there anything ChiEmi would like to ask Fujiwara-san? ChiEmi: Yeah, that’s right. …What is your favorite food? Fujiwara: (laughs). Is it your favorite food? Beef tongue and gummies. I feel that beef tongue and gummies are similar. ChiEmi: Is it the texture? Fujiwara: Yes, I like hard things. I love hard gummies so much that I shattered my teeth. ChiEmi: Eh! OK? I also love hard gummies. Fujiwara: When I went to the dentist, they said, “I have a crack,” and asked me not to eat gummies anymore. But I’m eating it. ChiEmi: Let’s be careful of each other (lol). Knuth Marf and Sakura Fujiwara were connected on a mutually memorable occasion. This discussion made me think that we are looking forward to a future where we will continue to advance in each other’s fields and intersect again. Sakura Fujiwara (Fujiwara Sakura) Born in Fukuoka Prefecture. Born in 1995. Singer songwriter. He is not only a singer-songwriter, but also a radio DJ and actor. Her smoky singing voice is unique among many female singers and draws the listener’s attention. The 5th album “wood mood” was released on April 3, 2024.