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» Casio Computer Co., Ltd. “Sa Clock” equipped with a 12-minute counter to “take time” in the sauna

Casio Computer Co., Ltd. “Sa Clock” equipped with a 12-minute counter to “take time” in the sauna

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[Casio Computer Co., Ltd.] “Sa Clock” equipped with a 12-minute counter for “totonou” in the sauna

Casio Computer Co., Ltd. Press release: November 21, 2024 “Sa Clock” equipped with a 12-minute counter to help you “take time” in the sauna Crowdfunding carried out with support purchasing service “Makuake”
https://prcdn.freetls.fastly.net/release_image/40622/402/40622-402-6746155ba6ccd3459ced981a11eab775-2520×810.jpg Casio Computer Co., Ltd. has developed the Sauna Watch, a watch for saunas that is resistant to high temperatures and high humidity, and has a simple function that allows you to switch between an easily readable time display and a 12-minute counter with a single push. We are pleased to announce that the support purchasing service “ Makuake We would like to inform you that we will be conducting crowdfunding for this project from noon on December 2nd. In recent years, there has been a sauna boom due to an increase in the number of sauna
enthusiasts, and the word “totonou” has become a hot topic, expressing the idea of ​​relaxing the mind and body. In order to “settle down”, it is important to warm up your body in the sauna, cool yourself down with cold water, take a break in the outside air, etc. several times, and time it for an appropriate amount of time*1 to avoid getting too hot or getting too cold. It is said to be important. However, there were issues such as being unable to bring watches and smartphones that could not be used in high temperature and high humidity environments. *1. It varies depending on the individual’s physical condition and environment, but the recommended time for a healthy adult is 5 to 12 minutes in the sauna, 1 to 2 minutes in cold water, and at least 7 minutes of rest. In order to realize the purpose of our company’s raison d’être, which is “to bring joy beyond today to each and every person through the power of bringing surprise closer to us,” “Sa Clock” solves the problems faced by saunas and allows you to check the time at any time. This sauna watch was born from the developer’s desire to provide convenience. Considering “to-to-no” first, we purposely narrowed down the functions to an analog time display and a 12-minute meter to simplify the amount of information and operation.While measuring elapsed time with a 12-minute meter, you can set the current time with a single button. We have realized the convenience of checking. In addition, by using a heat-resistant battery, it can be used in the high-temperature environment of a sauna room*2, and by using a resin with low moisture permeability in the waterproof case, we have devised a way to make it more difficult for moisture to enter the interior and prevent the windshield from fogging up. Masu. The main body has a small and rounded shape, imagining the slow flow of time in a sauna. In addition to making the band easy to put on and take off, we also paid attention to the style of enjoying the sauna, so we used a curl band that is often seen at hot spring facilities. *2. Sauna with a set temperature of 100℃ or less (used within 15 minutes while worn on the arm) In addition to the two Casio original models, we are also preparing a model with the logo and colors of the famous sauna search site “Sau Nike Thailand,” which received advice from a customer perspective for this project. Casio original model Dial/case/band color: white, black, orange/black, black, black Support amount (tax included): 9,800 yen *3 *4
Recruitment start date and time: December 2nd, noon Sau Nike Tie Model Dial/case/band color: white, black, blue Support amount (tax included): 11,300 yen *3 *4 Recruitment start date and time: December 2nd, noon *3. Shipping included *4. Early bird discount available for the first 200 units of each color for Casio original models, and for the first 30 units of Sau Nike tie models Prior to the call for support, the “Sa Clock” will be on special display from November 22nd (Friday) at the event “National Sauna Products Exhibition 2024” (Shinjuku Marui Main Building B1F), which is currently being held. [Overview of crowdfunding] Support reception quantity Casio original model 1,000 pieces each, Sau Nike tie model 300 pieces (Reception will end as soon as all items are gone) Support amount Casio original model/9,800 yen (Tax included, shipping included, early bird discount for the first 200 units of each color) Sau Nike tie model / 11,300 yen (Tax included, shipping included, early bird discount for the first 30 units) Recruitment period Starts at noon on December 2, 2024 – Scheduled to end on February 27, 2025 Recruitment site “Sa Clock” Project ( https://www.makuake.com/project/sadokei/ ) Conditions for establishment 1.5 million yen (full refund if unsuccessful) Shipping time Scheduled to ship in June 2025 [Lineup]
https://prcdn.freetls.fastly.net/release_image/40622/402/40622-402-07c5bfb15be788e310ab77c8cb3a5dfe-1080×1440.jpg Casio original model
https://prcdn.freetls.fastly.net/release_image/40622/402/40622-402-7e2c87bba26882748cdca8fb37a6f1fa-1080×1440.jpg Casio original model
https://prcdn.freetls.fastly.net/release_image/40622/402/40622-402-cfacd25f29b8be3334fd67fa60bf3d49-1080×1440.jpg Sau Nike tie model [Main specifications] Features Time display (hours/minutes), 12-minute counter (minutes/seconds), reset function Waterproof performance 5 ATM water resistant Case material Low moisture permeability resin Usage environment Sauna with a set temperature of 100℃ or less (used within 15 minutes while worn on the arm) Body size/mass Approx. 40.2 x 35.4 x 12.9mm (length x width x thickness) / approx. 24.5g Batteries used/Battery life Heat-resistant battery/approx. 5 years [Summary of National Sauna Products Exhibition 2024] Content An event that collects and sells original goods from sauna facilities across the country In 2024, we will introduce goods from 120 sauna facilities nationwide and how to enjoy sauna Event period November 8th (Friday) – 24th (Sunday), 2024 *5 *5. The exhibition of “Sa Clock” will be held for 3 days from Friday 22nd Venue Shinjuku Marui Main Building B1F Event Space (Shinjuku-ku, Tokyo) [Summary of Saunik Thailand] Sauna search site used by over 1 million people a month ( https://sauna-ikitai.com/ ). From over 12,000 facilities nationwide, sauna enthusiasts can search for the sauna that best suits their preferences, based on various criteria such as sauna temperature, water bath depth, and whether or not there is a rest area. We also offer services that allow users to share the joy of saunas, such as a saukatsu function that allows users to record their sauna experiences, and a sauna magazine that conveys the wide and deep appeal of saunas. [Reference] ■Development background The development of “Sa Clock” began when one of our employees came up with the idea that our company’s clock technology could solve the problems associated with saunas, and proposed a project that had nothing to do with his own work. Ta. This time, the project “Sa Clock” is being carried out by members who joined the company at the same time and agreed with the inventor. In product planning, in addition to surveys of sauna users, we focused on customer value by seeking advice from members of the sauna search site Saunai Thailand, who have deep knowledge in the industry. ■Purpose of crowdfunding At our company, we have implemented the “IBP (Idea Booster Program)”, a system that allows employees to take on the challenge of creating new businesses, in order to develop human resources who can create customer value from a marketing perspective.We support proposals from the bottom up. Masu. This time’s “Sa Clock” was born from this “IBP”. Crowdfunding will be conducted as a place to test whether the value of “Sa Clock” will be accepted by the market. ■Sauna troubles Although it is necessary to keep track of time in order to “totou,” it is difficult to bring in things to wear, such as watches, because they can be damaged by high temperatures and humidity, or get burned by hot metal. There are challenges unique to saunas. Of course, you cannot bring your smartphone with you. Additionally, many facilities have 12-minute meters installed in their sauna rooms, but in our preliminary survey, we heard that many people found it difficult to see because they did not bring their own glasses. Furthermore, in facilities where there are no clocks installed other than in the changing rooms, some people were worried that they would be past their usage time because they could not tell the current time. ■Sauna population The sauna population in Japan*6 fell by about 40% from the previous year in 2021 due to the coronavirus pandemic, but it has been on a recovery trend since then, reaching about 17.79 million people in 2023. Among them, approximately 6.5 million people use saunas at least once a month, and approximately 9.51 million people including those who use saunas once every 2 to 3 months. This is a market with about half of them. Also, there are many young sauna users, according to a survey that says, “About 1 in 5 men in their 20s like saunas and go at least once a month,” and “About 1 in 10 women in their 20s like saunas and go at least once a month.” Data *7 is also available. *6. Estimated by Japan Sauna and Hot and Cold Bath Research Institute *7. Survey of 5,000 people equally divided between men and women in their 20s, 30s, 40s, 50s, and 60s. According to our research in 2022 Casio Computer Co., Ltd. URL: https://www.casio.com/jp/ Industry: Manufacturing Head office location: 1-6-2 Honmachi, Shibuya-ku, Tokyo Phone number: 03-5334-4111 Representative name: Yuichi Masuda Listing: TSE Prime Capital: 48,592 million yen Established: June 1957

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