Iroha Publishing FAPIED, a brand that the whole family can enjoy matching, pre-order online on November 14th (Thursday), in-store sales starting on November 26th (Tuesday)

[Iroha Publishing] FAPIED, a brand that the whole family can enjoy matching, pre-order online on 11/14 (Thursday), in-store sales starting on 11/26 (Tuesday) ​ Image
URL: Iroha Publishing Press release: November 14, 2024 FAPIED, a brand that the whole family can enjoy matching, pre-order online on November 14th (Thursday), and in-store sales start on November 26th (Tuesday) ~A matching gift that will bring joy to the whole family~
https://prcdn.freetls.fastly.net/release_image/8710/55/8710-55-bdae52fac9abbdabebfec8bda4283676-1000×1000.jpg Iroha Publishing Co., Ltd. (Headquarters: Sakyo-ku, Kyoto City, Representative Director: Yukinobu Kimura) will start pre-sale of the new brand FAPIED on Thursday, November 14, 2024 on the official mail order site Iroha Shop Online, November 26th. It will go on sale at retail stores nationwide on Tuesday. According to a survey by the Ministry of Health, Labor and Welfare, the rate of men taking childcare leave is increasing year by year, reaching a record high of 30.1% in fiscal 2023. Additionally, in a survey conducted by a private think tank of mothers and fathers with their first child,
approximately 80% of them agreed that “husbands should be equally responsible for child-rearing and housework,” but It has become clear that the share of childcare and housework responsibilities is heavily skewed towards mothers, regardless of their presence or absence. Perhaps due to this current situation, while there are baby items and gifts for mothers as baby gifts, it is rare to see gifts given to family members, including fathers. “The birth of a baby is a big moment in life, not only for moms but also for dads.It’s a joyous event for the whole family, so it would be great if we could send a congratulations to the whole family…”This idea took shape when we created the matching gift. This is FAPIED. What is FAPIED? FAPIED is a matching gift brand that offers socks and baby items that can be worn by adults and children together. FAPIED is a coined word that is a combination of the French words “familiar,” which means family, and “pied,” which means a person’s feet or steps, tree roots, or saplings, and is said to be a “tree that wishes for the happy journey of a family.” It has meaning. The design was inspired by the strength and warmth of trees, which stretch out their branches and leaves toward the sky on sunny days, and on rainy and windy days they slowly put down their roots and continue to grow little by little. FAPIED items, which are filled with the wish that they will become a talisman for the whole family and help adults and children live together and live happily ever after, are perfect gifts for family milestones such as baby showers and weddings. Recommended. Kids’ socks come in a wide variety of sizes, so siblings can enjoy matching socks together. Image
URL: https://prcdn.freetls.fastly.net/release_image/8710/55/8710-55-df943c3b2ff3540bd6ff8707591530e2-1000×1000.jpg
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https://prcdn.freetls.fastly.net/release_image/8710/55/8710-55-5950a5ea8cbcaa16027ebfa3cb30d0e8-1000×1000.jpg FAPIED’s commitment 1. Tree motif There are 6 FAPIED designs that are based on the meaning and shape of trees. Each of them contains the family’s wishes for the future.
https://prcdn.freetls.fastly.net/release_image/8710/55/8710-55-1b4fc2a53b3acf03bd5e52d00beae0a1-1920×1895.jpg 2. Made in Japan & Organic Cotton All FAPIED items are made in Japan and use organic materials that are friendly to people and the environment. It can be safely used by babies and people with sensitive skin.
https://prcdn.freetls.fastly.net/release_image/8710/55/8710-55-469770b86e48208397b20a7e6c9d9e9e-1000×1000.jpg 3. Original gift box The official mail order site Iroha Shop Online offers original gift wrapping suitable for family milestone gifts such as baby gifts and wedding gifts (charges apply).
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https://prcdn.freetls.fastly.net/release_image/8710/55/8710-55-019e8bfdba5934c0cfff72a21d11f203-1980×1280.jpg FAPIED gift set
https://prcdn.freetls.fastly.net/release_image/8710/55/8710-55-c83221da92963175e199163f414e11b0-1000×1000.jpg ◼️ FAMILY GIFT SET Dad, mom, and baby can enjoy matching! Socks set with 3 sizes. When combined with the additional item kids socks, Even in families with older brothers and sisters, Everyone can enjoy matching. From ¥4,840 (tax included) ◼️ FAMILY SOCKS＋BIB 3 sizes of socks for dad, mom, and baby A set that combines a bib (BIB) that is soft to the touch. The bib has a one-point embroidery with a motif that matches the socks. The front is soft gauze and the back is fluffy pile. Even babies with sensitive skin can use it with confidence. From ¥7,260 (tax included)
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https://prcdn.freetls.fastly.net/release_image/8710/55/8710-55-0fe7117a206fc903e45d6eb4951bf592-1000×1000.jpg ◼️ FAMILY SOCKS＋LEG WARMERS 3 sizes of socks for dad, mom, and baby Combined with baby leg warmers A set that the whole family can enjoy together. Leg warmers are useful for cold protection in winter and cooling in summer. It can be used until the baby starts moving around freely It also works as a crawling supporter. From ¥6,380 (tax included) ◼️ FAMILY SOCKS＋BIB＋LEG WARMERS 3 sizes of socks for dad, mom, and baby. A set of bib and baby leg warmers. ¥8,800~ (tax included)
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https://prcdn.freetls.fastly.net/release_image/8710/55/8710-55-92a3026797d76c4871d2fc2c01f0d9c3-1000×1000.jpg ◼️ MOM & BABY SOCKS A matching sock set that mom and baby can enjoy together. Recommended as a baby gift as well as a small gift. From ¥3,025 (tax included) ​ ◼️ PAIR SOCKS A sock set that couples can enjoy together. Great as a wedding gift or housewarming gift, as well as Recommended for celebrating anniversaries with loved ones. From ¥3,630 (tax included)
https://prcdn.freetls.fastly.net/release_image/8710/55/8710-55-89c9ae19596b0d1cd47bfeffe541feb8-1000×1000.jpg *To celebrate a second baby or twin babies, add baby/kids socks to FAMILY SOCKS or MOM & BABY SOCKS so the whole family can enjoy matching socks. Click here for details Official mail order site Iroha Shop Online: https://iroha-shop.jp/f/fapied FAPIED official Instagram: https://www.instagram.com/fapied_jp/ Company profile [Company name] Iroha Publishing Co., Ltd. [Head office location] 74, Iwakura Minami Hiraoka-cho, Sakyo-ku, Kyoto-shi, Kyoto 606-0032 [Established] October 2003 [Capital] 10 million yen [Representative] Representative Director Yukinobu Kimura (Poet Kimu) [Number of employees] 63 people (including part-time workers) *As of September 2020 [Main customers] Loft, Hands, Tsutaya Bookstore, Maruzen Junkudo Bookstore, Village Vanguard, Stationery stores/bookstores nationwide