Survey on the underwear of 1028 women in their teens to 40s! Lack of understanding of the functions of daytime and nighttime bras, and about half of them don’t take care of their bust?
CEO Medical Co., Ltd. Press release: November 21, 2024 Survey on underwear of 1028 women in their teens to 40s! Lack of understanding of the functions of daytime and nighttime bras, and about half of them don’t take care of their bust?
https://prcdn.freetls.fastly.net/release_image/38493/70/38493-70-051c5aee9bbc966522b9fd23b09b389f-1920×1080.jpg “Angellir,” a functional women’s innerwear brand developed by C-O Medical Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Ryo Sedei), targets 1,028 women aged 15 to 49 nationwide. We conducted a “Survey on the actual situation regarding underwear and bust care.” ■Investigation summary • The most used underwear per week was wire bra (31.5%), followed by wireless bra (23.6%) and bra top (16.1%). • Women in their 40s are more likely to use wire bras, with 38.6% using them during the day. On the other hand, female teenagers tend to use sports bras (33.7%) at a higher rate. • Few people have the correct understanding of the functions of bras during the day, resulting in a low level of understanding. While women in their 30s and 40s have a better understanding of night bras, there are slightly more misunderstandings among teenage women, and the challenge for the future is to disseminate correct knowledge. • The most focused bust care methods are “wearing underwear that fits your size” (21.9%), “wearing a night bra” (10.9%), and “muscle training” (8.6%). The usage rate of night bras is low at 5.9% per week, indicating that even if women consider them necessary for breast care, they may not be using them on a daily basis. ・Survey overview Survey area: Nationwide Survey target: Women aged 15 to 49 Number of samples: 1028 samples (15-19 years old: 273 samples, 20-29 years old: 209 samples, 30-39 years old: 274 samples, 40-49 years old: 272 samples) Survey period: September 30th (Monday) to October 1st (Tuesday), 2024 Research method: Internet survey ■ Underwear used during the week: “Wire bra ranks first, wireless bra ranks second, and bra top ranks third.”
https://prcdn.freetls.fastly.net/release_image/38493/70/38493-70-80d23199f287c6b3355aacf681ea333b-1634×928.png Following wire bras (31.5%) and non-wire bras (23.6%), Underwear with an emphasis on comfort and functionality, such as bra tops (16.1%) and sports bras (11.8%), are gaining popularity. The usage rate of night bras (5.9%) was low compared to other underwear. ■Underwear used in a week by age group: “Wire bras are popular among people in their 40s, and sports bras are popular among teenagers”
https://prcdn.freetls.fastly.net/release_image/38493/70/38493-70-1cf5d9ecf4a5a6b80bb821596e8d36dd-1221×820.png By age group, People in their 40s wear wire bras (37.5% ) It can be seen that there is a tendency to use , and the usage rate is higher than that of other age groups. On the other hand, teenagers are more likely to use sports bras (31.5%) than other age groups. There was a tendency for the usage rate of wire bras and non-wire bras to be lower than the overall usage rate . They may prefer options that match their active lifestyles. ■ Underwear used during the day: “People in their 40s tend to use wire bras, people in their 30s tend to use non-wire bras, and teenagers tend to use sports bras.”
https://prcdn.freetls.fastly.net/release_image/38493/70/38493-70-8896b0b41cb27fc68601e27f460e704d-1350×887.png The daytime usage rate of wire bras among people in their 40s was the highest at 38.6% compared to other age groups. Although scores for wire bras (33.9%) and non-wire bras (31.0%) were the same for people in their 30s, there was a tendency for the usage rate of non-wire bras to be slightly higher compared to other age groups. Among teenagers, sports bras were the most popular choice (33.7%), and there were differences in how to choose daytime underwear by age group. ■Understanding of the difference in the role of daytime bras and nighttime bras “There is an overall lack of understanding regarding the functions of daytime bras.Nighttime bras are more understood among people in their 30s and 40s.”
https://prcdn.freetls.fastly.net/release_image/38493/70/38493-70-1387c081a6861cdebf5b4b8c603458dc-1122×846.png Overall, fewer people were able to choose the correct option when it comes to bras during the day. Only 25.6% of the respondents answered correctly that “During the day, bras protect the bust from the force of gravity that is applied from the bottom to the bottom.”
Approximately one in four answered, “During the day, the bra protects the bust from the force of gravity that is applied from the bottom to the top.” Only 17.2% of respondents answered “Support” correctly, which is approximately 1 in 5 to 6 people. As for night bras, Among teenagers, 38.8% of people correctly recognized the role that “night bras prevent breasts from flowing sideways,” which is slightly lower than the overall percentage. , 15.8% of respondents chose the incorrect statement, “Continuing to wear a night bra will increase the size of your breasts.” On the other hand Regarding the option “Wearing a night bra can improve the shape of your bust,” 44.7% of the respondents answered correctly, with a particularly high correct answer rate of 58.0% for women in their 30s and 53.3% for women in their 40s. > It became. Based on these results, explanations may be needed for people in their teens to their 40s to better understand the function of bras during the day. It is important to spread the correct knowledge about night bras, especially among teenagers. ■Things we focus on the most as part of bust care: “1st place: Wearing underwear that fits your size, 2nd place: Wearing a night bra, 3rd place: Muscle training”
https://prcdn.freetls.fastly.net/release_image/38493/70/38493-70-016d738ef020f0161474a568134c4b9d-1095×905.png The most focused bust care method is “wearing underwear that fits your size,” which was practiced by 21.9% of all respondents. Next is “wearing a night bra” (10.9%) and “muscle training” (8.6%) continues. On the other hand The overall usage rate of night bras as underwear used during the week was a low score of 5.9%, so it seems that people are not able to wear night bras on a daily basis. By age, People in their 30s are most focused on wearing night bras, with 15.7% doing so . On the other hand, 46.0% of the respondents answered, “Nothing applies,” which suggests that they may be doing something else or not specifically doing breast care. ■Introducing Angellir
https://prcdn.freetls.fastly.net/release_image/38493/70/38493-70-516d612935d58fc4132bceb919026f9d-1210×647.jpg Angellir is an innerwear brand that makes you feel good when you wear it, and supports your body shape, based on the brand concept of “make me happy. I like myself best when I’m wearing it.” The Fluffy Room Bra combines firm holding power with a fluffy feel, and as a wireless bra that can be used at home or on the go, it has gained a lot of support as the most popular product in the brand’s history. We are working on product development under the supervision of beauty experts, aiming not only for functionality but also to deliver moments that make you feel even a little better in your daily life. ・Reference information ■Angellir Official Online Store https://angellir.jp ■Angellir official store Angellir Shinjuku Marui Annex Store Store information list https://angellir.jp/shop/ ■Company Profile COO Medical Co., Ltd. Address: Kanno Building 3rd floor, 6-2-16 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023 Representative: Ryo Sedei Date of establishment: June 4, 2014 Business details: 1) Development, manufacture and sale of cosmetics and supplements 2) Apparel development, manufacturing and sales 3) Human resources introduction business 4) Call center business Number of employees: 68 *As of the end of February 2024

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