GUCCI Announces “WHERE LIGHT FINDS US” advertising campaign featuring Gucci Spring/Summer 2025 collection

[GUCCI] Announces “WHERE LIGHT FINDS US” advertising campaign featuring Gucci Spring/Summer 2025 collection ​ GUCCI Press release: January 21, 2025 Gucci Announces “WHERE LIGHT FINDS US” Advertising Campaign Featuring Spring/Summer 2025 Collection
https://prcdn.freetls.fastly.net/release_image/62216/209/62216-209-61afe7d8bde9456d5d049c523aaf2fc2-1350×1080.jpg Courtesy of Gucci The advertising campaign for Gucci’s Spring/Summer 2025 collection, “Where Light Finds Us,” is a delicate and enchanting balance of light and shadow, movement and stillness. Conceived by creative director Sabato de Sarno and brought to life through the lens of filmmaker Xavier Dolan, this story is about two souls meeting in a moment of light that reveals the unseen. Describe the situation poetically.
https://prcdn.freetls.fastly.net/release_image/62216/209/62216-209-34bfad4dcdded280a518084f911ad3b6-1080×1350.jpg Courtesy of Gucci
https://prcdn.freetls.fastly.net/release_image/62216/209/62216-209-9a6e3530e71a0189f540b3149390332d-1080×1350.jpg Courtesy of Gucci Actors Yara Shahidi and George McKay have been cast as the main characters in this powerful and vivid story. They express deep connections through emotional fragments and delicate gestures. Xavier Dolan masterfully stages their encounter in a place that is grounded in reality but has a dream-like atmosphere. Light shines through half-open windows, illuminating every surface with its elegance, transforming ordinary spaces into extraordinary ones. There, each movement resonates and transforms into visible poetry, and the space is expressed as a pure spiritual sanctuary that transcends mere background. Sabato de Sarno has this to say about the advertising campaign: “Gucci Spring/Summer 2025 The collection is a celebration of humanity in its most vivid and tender form, and by working with Xavier Dolan we were able to express moments of love and connection in their purest form. As unpredictable and fleeting as he is. Using it as a symbol of truth and vulnerability, it reflects the indescribable beauty that lies within shared emotions.This advertising campaign goes beyond fashion to capture the fleeting yet wonderful moments that define humanity. It is something to be praised.”
https://prcdn.freetls.fastly.net/release_image/62216/209/62216-209-a9894672759f0145342c13e862b3d3f1-1350×1080.jpg Courtesy of Gucci
https://prcdn.freetls.fastly.net/release_image/62216/209/62216-209-eec3995e92e9dc7c716790963d54fa57-1350×1080.jpg Courtesy of Gucci
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https://prcdn.freetls.fastly.net/release_image/62216/209/62216-209-8383e67186e1a88ce39a740128cce85d-1350×1080.jpg Courtesy of Gucci The Spring/Summer 2025 collection fits naturally into this world and is an integral part of this campaign. The garments embody an aesthetic that transcends the boundaries between simplicity and complexity, reality and fantasy. Lightweight fabrics are crafted into structured silhouettes, alternating with bright hues and surprising accent colors. Every element of the collection reflects Sabato de Sarno’s vision, conveying the message that the wardrobe is an expression of personal freedom and a celebration of the beauty of everyday life.
https://prcdn.freetls.fastly.net/release_image/62216/209/62216-209-8c85d2784df77e1ccc99e2cb5f598919-1350×1080.jpg Courtesy of Gucci
https://prcdn.freetls.fastly.net/release_image/62216/209/62216-209-52e071e94ed775ae461cab2f68e39bf7-1350×1080.jpg Courtesy of Gucci In the accessories category, the new Gucci Bamboo 1947 handbag stands out, reinterpreted with a timeless appeal that maintains a connection to the brand’s heritage while moving it forward into the future. This balance between tradition and innovation epitomizes Gucci’s aesthetic philosophy of embracing the past and reinventing it with a modern perspective. The advertising campaign, directed by Xavier Dolan, goes beyond visual communication and invites viewers into a sensual and emotional experience. Light becomes a living storyteller, highlighting intimacy, vulnerability, and connection. “Where Light Finds Us” not only expresses the charm of the collection, but also becomes a poem that celebrates humanity, the ability to focus on what the light illuminates and the courage to be who you are, even in the most fleeting and vulnerable moments. I am calling for this. Xavier Dolan explained what he wanted to convey with this advertising campaign: “Joy and peace. There’s nothing I want more than that. Lately, or rather over the past few years, haven’t you felt like everything you see is meaningless in the larger flow of the world? But we can also stop and soak in the kindness and beauty. But as long as you don’t become indifferent to other important things. But here you have 60 seconds to take a deep breath, watch your scarf sway in the wind, feel the dust and warmth in the air. Therefore, you can say that this advertising campaign delivers peace of mind. It may not be a big deal, but if it stays with you for just one minute and brings you some comfort, then it was all worth it.”
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https://www.youtube.com/watch?v=wEHKxecQHy8 Advertising Campaign Credit Creative Director: Sabato De Sarno Art Director: Riccardo Zanola Photographer and Director: Xavier Dolan Stylist: Francesca Burns Make Up: Aaron de Mey Hair: Jawara GUCCI Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. After the brand’s 100th anniversary, Gucci, under CEO Stefano Cantino and creative director Sabato de Sarno, continues its journey to redefine luxury, celebrating creativity, Italian craftsmanship and innovation. Masu. Gucci is part of Kering, a global luxury group with renowned brands in fashion, leather goods, jewelry and eyewear. For more information, please visit .