[Sanyo Shokai Co., Ltd.] First shop in a department store “Epoca The Shop Matsuzakaya Nagoya Store” opens
Sanyo Shokai Co., Ltd. Press release: November 21, 2024 First department store-in-shop “Epoca The Shop
Matsuzakaya Nagoya store” opens ~Providing a sophisticated space and product lineup that meets the needs of upper-middle class customers~
https://prcdn.freetls.fastly.net/release_image/9154/672/9154-672-4bdafc0efb7020bfe75f2fae784b924d-440×89.jpg Sanyo Shokai Co., Ltd. has opened “EPOCA THE SHOP Matsuzakaya Nagoya Store”, the first department store-in-shop format store, as “EPOCA THE SHOP”, the flagship shop of our original brand “EPOCA”. We opened on the 4th floor of the Matsuzakaya Nagoya store main building on Wednesday, November 20, 2024. “Epoca the Shop Matsuzakaya Nagoya Store” focuses on “Epoca,” as well as items purchased by buyers and “EPOCA STORIA,” a limited line of “Epoca the Shop.” We respond to daily, official, and dress-up needs with a product lineup tailored to the lifestyles of upper-middle class customers.
https://prcdn.freetls.fastly.net/release_image/9154/672/9154-672-488aa6225dc4df7de4508a9d7fa65afd-3900×2635.jpg “Epoca The Shop Matsuzakaya Nagoya Store” ■About this store opening In recent years, department stores have been undergoing renovations of their sales floors with an emphasis on shopping by the new wealthy class. Department stores are changing their strategies at each store to cater to today’s affluent customers, who demand high-quality products but also prefer more diverse fashion and lifestyles. Additionally, the upper-middle class customers that we primarily target tend to be attracted to limited edition products, highly rare products, and brand stories, and they tend to place importance on actually trying on products and experiencing in-store experiences. You can also see In this market environment, Sanyo Shokai has developed a new policy for department stores and the upper-middle class, with the variety of product lineups and the luxury image of its flagship stores, which have been developed mainly in street-level stores. We determined that it matched purchasing trends and decided to develop the store in a department store. Epoca The Shop Matsuzakaya Nagoya store offers a variety of products unique to a select shop in a sophisticated space to meet customer needs. Starting with this store opening, we aim to open approximately 5 department store-in-shop stores nationwide in the future. ■About store decoration The store design is inspired by a hotel in Milan, Italy, where you can spend quality time in an urban setting. The interior of the store is decorated with cylindrical pillars and walls decorated with arches, creating a modern, bright and sophisticated space that inherits Italian formality. We will create a shop similar to a directly managed store by arranging seasonal flowers and greenery on fixtures with gold decoration as the focal point, and proposing products tailored to the occasion.
https://prcdn.freetls.fastly.net/release_image/9154/672/9154-672-345311b9649cdfdc2d631f70ded86c63-2000×1500.jpg Inside the store with cylindrical columns
https://prcdn.freetls.fastly.net/release_image/9154/672/9154-672-63c5a276742103dfbeeaeaa9a533752b-3900×2925.jpg Wall with arched decoration
https://prcdn.freetls.fastly.net/release_image/9154/672/9154-672-0c8d3c33d2aa933c804c3b4528693127-2000×1500.jpg The interior of the store is decorated with seasonal flowers and features gold decorations
https://prcdn.freetls.fastly.net/release_image/9154/672/9154-672-d4855996c79f066b894b5bec98876a2e-2000×1500.jpg Inside the store with greenery ■Developed products The products include clothing, accessories, and other fashion goods, and the product composition is 70% of our original brand “Epoca”, 20% of purchased domestic and foreign brand products, 10% of “Epoca Storia”, a limited line of “Epoca the Shop” Expand at a rate of We offer a wide variety of products for customers who tend to prefer diverse fashion and lifestyles, and in particular, we have strengthened our lineup of dress items for daily, official, and dress-up occasions. We will make a total proposal, including miscellaneous goods, so that you can style it for a variety of occasions. *All prices include tax price “EPOCA” ” Concept: Proposing a world-class, modern, high-quality collection for highly sensitive women. Center price range Coat 88,000 yen – 121,000 yen Jacket 58,300 yen ~ 154,000 yen One piece 80,300 yen ~ 132,000 yen Knit 34,100 yen – 77,000 yen Cut and sew 19,800 yen to 47,300 yen Pants 33,000 yen – 64,900 yen Skirt 42,900 yen ~ 86,900 yen
https://prcdn.freetls.fastly.net/release_image/9154/672/9154-672-4760e7aeec1adf0870dac49431414bc2-1600×750.jpg “Epoca” 2024 fall/winter image visual “Epoca” brand official website & store https://store.sanyo-shokai.co.jp/pages/epoca “EPOCA STORIA” A new line that debuted from “Epoca” in February 2023. With the theme of “bringing gorgeous color to the story of a new day,” we maintain the beauty of the silhouette and the femininity of the details while maintaining the EPOCA method, and develop items that are close to the daily lives of women living today. Sales channel: “Epoca” flagship shop “Epoca The Shop”, “Epoca” brand official website & store ( https://store.sanyo-shokai.co.jp/pages/epoca ) at Limited sale Center price range Outerwear 64,900 yen to 69,300 yen Tops 19,800 yen – 47,300 yen Bottoms 29,700 yen – 53,900 yen One piece 46,200 yen – ~ 64,900 yen
https://prcdn.freetls.fastly.net/release_image/9154/672/9154-672-2f3be0a78bc9d622dc9fa07dce1a0160-1500×2250.jpg “Epoca Storia” Fall/Winter 2024 Collection Purchased products Image
URL: https://prcdn.freetls.fastly.net/release_image/9154/672/9154-672-b257508a6731d595f83f93f23a482bbb-734×979.jpg (Right) Dress 154,000 yen (Left) Dress 143,000 yen (Both Terry John)
https://prcdn.freetls.fastly.net/release_image/9154/672/9154-672-cf98113b7d8b9c1a622e71aa625fd1d5-897×1197.jpg (Right) Fur jacket 88,000 yen (lemon pret) Dress 121,000 yen (Sonia Rykiel) (Left) Knit 50,600 yen (Epoca) Skirt 140,800 yen (support surface) ■“Epoca the Shop Matsuzakaya Nagoya store” store overview Store name “EPOCA THE SHOP Matsuzakaya Nagoya store” (EPOCA THE SHOP Matsuzakaya Nagoya store) Opening day Monday, November 20, 2024 Location Matsuzakaya Nagoya store main building 4th floor 3-16-1 Sakae, Naka-ku, Nagoya, Aichi Prefecture Business hours 10:00-20:00 *Depends on the facility More

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