MIZEN opens new store in Hakusan City, Ishikawa Prefecture
MIZEN Co., Ltd. Press release: January 23, 2025 MIZEN opens new store in Hakusan City, Ishikawa Prefecture MIZEN/ Ushikubi Tsumugi x MIZEN Hakusan store
https://prcdn.freetls.fastly.net/release_image/143472/5/143472-5-912c4985c231d897d06d60e1cb7db8ef-567×810.jpg MIZEN Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Shunsuke Teranishi) will be located in Hakusan Kobo, which is operated by Nishiyama Sangyo Kaihatsu Co., Ltd. (Headquarters: Hakusan City, Ishikawa Prefecture, Representative Director and President: Hiroyuki Nishiyama) on January 24, 2025. Ushikubi Tsumugi x MIZEN Hakusan store will open on Sunday (Saturday). Birth of MIZEN PROJECT The MIZEN project started in February 2016 when Teranishi and Nishiyama met at Premiere Vision in Paris, France. Teranishi, who was inspecting fabrics as a designer for Hermès at the time, happened to pass by an exhibition of Nishiyama Sangyo’s Ushikubi Tsumugi and was captivated by its quiet beauty. At the time, Teranishi felt that there were limits to the color expression and design of Japanese textiles, but he was captivated by the balance of delicate hues and color combinations expressed in the deceptively simple appearance of Ushikubi Tsumugi. I was also shocked by the fact that the pongee thread itself was spun by hand. “In the world of kimono, there are people who make things in a world completely different from the fashion timeline.” Teranishi then began collecting information about kimono, and visited Japan every time he went on vacation, touring the production areas of kimono. , we will deepen our ties with the orimoto. We are confident that “Japanese materials filled with the finest handiwork can open up a new world apart from fashion,” and in order to establish a foundation for this activity. I decided to become independent. MIZEN is not a fashion brand, but a project to gather friends
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https://prcdn.freetls.fastly.net/release_image/143472/5/143472-5-0f3905f1814615460cecd74de8b8e5fd-589×392.jpg “In the current mainstream fashion world, designers stand at the top of the pyramid, and technology is a tool for designers to embody their worldview.On the other hand, MIZEN aims to have craftsmen and their skills play the leading role, and They A flat world where engineers, designers, and consumers all pursue designs that can be utilized. ” The MIZEN PROJECT is about bringing together people who sympathize with these ideals, believing that values that connect consumers and creators through works of art are the new luxury that will be needed in the coming era. About Ushikubi Tsumugi xMIZEN
https://prcdn.freetls.fastly.net/release_image/143472/5/143472-5-a638264747deec3cb04050219b144a29-2048×1493.jpg This is MIZEN’s first collaboration store, opened by Teranishi and Nishiyama, who met in Paris. By providing a special experience that can only be found in the area of weaving, the two companies will turn the technology developed in this area into a brand, and we are about to take the first step towards creating a new form of fashion. MIZEN proposes new luxury fashion that focuses on Ushikubi Tsumugi, a traditional craft from Ishikawa Prefecture, and technology. As a weaver in Hakusan, Ishikawa Prefecture, where Ushikubi Tsumugi is made, we boast an overwhelming number of fabrics, and you can purchase them directly. Not only can it be used as clothes, but it can also be custom-made as a kimono. You can also purchase Kaga Nooriza’s original accessories and miscellaneous goods made using Ushikubi Tsumugi. Image
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https://prcdn.freetls.fastly.net/release_image/143472/5/143472-5-6a377654368fa443bc9692ed4b4b479e-3900×2971.jpg Choose your favorite fabric from the overwhelming variety unique to weavers, and enjoy MIZEN’s sophisticated design By mixing and matching, you can create your own unique piece that brings out the new charm of tradition. This is the real thrill that can only be experienced by visiting the place. Unlike many fashion brands that maintain uniformity no matter where they go around the world, the fashion that conveys the story of the place of origin is a
collaboration between MIZEN and Ushikubi Tsumugi, which pursues designs that put craftsmen and their skills at the center of attention. It’s a unique experience. Fashion tends to be selected based on superficial designs, but the spiritual richness that comes from being exposed to handicrafts and people’s presence will remain in your memory as a new luxury experience created by Japanese technology. Probably. We have prepared a special program where you can experience the charm and technique of Ushikubi Tsumugi, which has a history of over 800 years. Please enjoy the precious time that you can only experience here and make your trip memorable. Ushikubi Tsumugi Remake If you bring your own Ushikubi Tsumugi kimono or cloth, we will provide a service to make it into a shirred coat only at our Hakusan store. Plain color treatment: 297,000 yen (tax included) Pattern matching available: 319,000 yen (tax included) *Additional fees will be charged for cleaning, stains, dirt, holes, etc. Ushikubi Tsumugi, a traditional craft of Ishikawa Prefecture
https://prcdn.freetls.fastly.net/release_image/143472/5/143472-5-fdbf21b5a47fc66234dd7fbf1ab917e0-540×810.jpg A “tamacocoon” is a cocoon made by two silkworms working together to create one cocoon. A female and male pair always enter the cocoon as if in love with each other, and the cocoon they create together is a rare cocoon, with only 2 to 3% of all cocoons born. Two threads are spun from the Tama cocoon, but because the threads intertwine, it was not possible to make beautiful threads in the past, and the cocoon was treated as a waste cocoon. However, in the past, people carefully spun these intertwined threads and weaved them with great care, “at least for their families.” This is said to be the beginning of pongee. Shiramine, Hakusan City, Ishikawa Prefecture, where Ushikubi Tsumugi is produced, is located at the trailhead of Mt. Hakusan. Shiramine is an area with heavy snowfall, reaching 3 to 4 meters, and during the long, snow-covered winters, women made a living by spinning yarn and weaving on looms. At that time, Ushikubi Tsumugi is a textile that is mainly woven from “Tamamayu”, which is made by two silkworms working together to make one cocoon. The thread made from the tama cocoon is a very durable fabric that has two threads intertwined in a complex manner, with unique knots appearing in the weft (horizontal) direction. Hakusan is filled with the “water of life” and has been worshiped as an object of faith. Ushikubi Tsumugi, which has been passed down as a tradition in the region, has a charm different from other Tsumugi. Traditional technology experience
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https://prcdn.freetls.fastly.net/release_image/143472/5/143472-5-f1602002b06bd136e63e867f54481963-3900×2600.jpg At Ushikubi Tsumugi x MIZEN Hakusan store
manufacturing method, and characteristics 2. Experience menu ・Thread grinding experience (grinding thread from the actual cocoons) ・Weaving experience (you will weave authentic Ushikubi Tsumugi using the loom normally used by craftsmen) ・Coaster making experience (experience weaving a simple coaster. You can take home your own work) 3. View the products Closed: Saturdays, Sundays, and holidays Minimum number of receptionists: 1 person Minimum number of participants: 1 person Maximum number of applicants: 6 people Reservation deadline: 7 days in advance Contact: 076-273-5755 Email address reserve@ushikubi.co.jp Click here for reservation form Ushikubi Tsumugi x MIZEN Hakusan store 40, Nyudocho, Hakusan City, Ishikawa Prefecture, 920-2167 Normal business hours: Weekdays 10:00~18:00 Regular holidays: Saturdays, Sundays, and holidays (there are irregular holidays) Contact: oriza@ushikubi.co.jp Phone number: 076-273-5755 Hakusan store official website: https://mizenproject.co.jp/hakusan/ Access [If coming by car] Approximately 30 minutes by taxi from Kanazawa Station 25 minutes by car from Hokuriku Expressway Mikawa IC 15 minutes by car from Hokuriku Expressway Hakusan IC [If coming by public transportation] From JR Kanazawa Station IR Ishikawa Railway Line (stops at all stations) bound for Fukui Get off at Matsuto Station, about 15 minutes by car [If coming by plane] 40 minutes by car from Komatsu Airport About MIZEN The value of Japan’s world-renowned kimono is understood by those who wear it, and both designers and technicians have been equally valued as “craftsmen.” On the other hand, the current mainstream “fashion” is a world where designers stand at the top of the pyramid and need to adapt technology to design in order to realize their worldview. This can be said to be a rule that has been established in line with the historical and cultural background of Europe, which is the center of fashion. Therefore, when we wanted to make Japan’s many existing “handicrafts” even more brilliant, rather than forcing them under such designer-centered rules, we decided to use the “handiwork” that Japan already had in its kimono culture. Engineers also play a leading role I believe that the “rules of becoming” should be permeated into the world of fashion and design. ”Design for technology, not technology for designers” ”The existence of “handmade work” is the spiritual next-generation luxury that connects the creator and the user” MIZEN aims to improve the status of not only Japan’s great engineers, but also craftsmen around the world through their works Sympathize with our philosophy in order to share with as many people as possible the spiritual richness that comes from connections between people. This is a project to gather friends. Homepage: https://mizenproject.co.jp/ Instagram:
https://www.instagram.com/mizenofficial/ YouTube:
https://www.youtube.com/@MIZEN_official
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