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» ANTEPRIMA Japan Co., Ltd. Anteprima releases a classic T-shirt featuring white x white embroidery that looks like an art canvas.

ANTEPRIMA Japan Co., Ltd. Anteprima releases a classic T-shirt featuring white x white embroidery that looks like an art canvas.

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【ANTEPRIMA Japan Co., Ltd.】 Anteprima releases a classic T-shirt featuring white x white embroidery that looks like an art canvas ​
Anteprima Japan Co., Ltd. Press release: January 23, 2025 Anteprima releases a classic T-shirt featuring white x white embroidery that looks like an art canvas.
https://prcdn.freetls.fastly.net/release_image/7477/117/7477-117-f50201760de6bb2695a4b06accdac986-710×490.jpg ANTEPRIMA is pleased to announce the release of their latest collection “BIANCO SU BIANCO” from their clothing line. This collection is based on the theme of “simplicity” and
“sophistication” and seeks to be artistic.Bianco su Bianco means “white on white” in Italian. This collection creates new value in its simplicity by treating classic white T-shirts as if they were canvases for works of art. Under the creative direction of artist Atomu Suematsu, this capsule collection is based on the idea that “Youth is given by nature, age is an artistic achievement.” It features an impressive design with a message embroidered on the back of a simple T-shirt. The embroidery design uses Paula Shea’s favorite artistic font, and by expressing the message using the reverse embroidery technique, a three-dimensional texture and unique shadows are created, creating a visually impressive effect. Masu. All t-shirts are carefully crafted from 100% premium cotton for a smooth feel, comfort and durability. Over time, the embroidery takes on a unique texture, giving you a fascinating sense of how life and art evolve. The one-year process from concept to completion includes detailed discussions from design revisions to sample development and
production, carefully examining every detail such as fit, embroidery size, font, and material to ensure the highest standards. Comfort is achieved through craftsmanship. The finished product “BIANCO SU BIANCO” is a fusion of fashion and art, with a simple yet special design that conveys the joy of change. Why not add a little bit of the essence of art to your daily life through this T-shirt? <BIANCO SU BIANCO product information>
https://prcdn.freetls.fastly.net/release_image/7477/117/7477-117-e5a427491b5f85909e3292ec111c7040-600×300.jpg From left) Size 1, Size 3 BIANCO SU BIANCO Color: BIANCO (white) Price: ¥20,900 (tax included) [Size 1] Product number: AT25S00201 Size: Shoulder 44.5, Chest 51, Length 63.5, Sleeve 22.5 cm [Size 3] Product number: AT25S00203 Size: Shoulder 52.5, Chest 55.5, Length 71.5, Sleeve 26 cm *Store available: ANTEPRIMA Shibuya Scramble Square store In Japan, it is only available at ANTEPRIMA Shibuya Scramble Square store. Please take a look at our store. ANTEPRIMA Shibuya Scramble Square store: https://jp.anteprima.com/shop_list/detail/325 Comment from Atomu Suematsu By exposing the back of the embroidery, the textured letters become three-dimensional, and the way the shadows appear emphasizes the difference from other embroidered T-shirts. I feel it. It seems to be common, but I think it has become something that has never existed before. When you look at the back, it’s shiny, and I think it’s interesting because it makes you think about why it was done that way. I’m also really looking forward to seeing how it ages after being worn and washed, including how the embroidery thread frays. T-shirts have been made and expressed in countless ways up until now, so I think what will create something even newer will be the world of differences in the consciousness of the creators, just a thin piece of skin. I think it has become something that tests the observational skills, aesthetic sense, and education of those who view it. Minimal art, which was born in 1965, gave up art materials such as paint, canvas, and bronze, and even gave up on making their own, creating a dialect form of limited edition multiple works without originals. This embroidered T-shirt is also an experiment in transforming the mass-produced product of existing T-shirts by machine into minimal conceptual art, and I think it is the first prototype, and I think it meets the requirements. Masu. ■ABOUT Atom Suematsu Suematsu Atomu Mr. Atomu is the representative director and president of TOLOT Co., Ltd. and is widely known as a visionary businessman. After a career as a graphic designer, he joined ASCII, and then began his career as an entrepreneur, starting with Atom Co., Ltd. and founding TOLOT Co., Ltd., which handles photo printing services and software development. He has also made a name for himself as a passionate collector of contemporary art, and contributes to the promotion of culture through exhibitions of contemporary art. Furthermore, he is active in a wide range of fields as an investor, and his insight and foresight have been highly praised both inside and outside the industry. He continues to create new value across the different fields of design, business, and art, and is attracting attention as a leader with an innovative perspective and passion.
https://prcdn.freetls.fastly.net/release_image/7477/117/7477-117-02e1362becb0a104e56c3a6a0506c03c-400×500.jpg Left) Anteprima Creative Director Izumi Ogino, right) Atomu Suematsu
https://prcdn.freetls.fastly.net/release_image/7477/117/7477-117-814afa0b2189c03de655c628d5ece2b8-501×501.png Anteprima Japan Co., Ltd. ・Anteprima Official Brand Site:
https://jp.anteprima.com/ ・Anteprima Online Store:
https://www.wirebag.jp/ ”Smart, Precious with Based on the concept of “LOVE,” ANTEPRIMA sends out messages to women who enjoy the current era flexibly and live freely, beautifully and strongly.Started in 1993, it has been officially participating in the Milan Collection since 1998. With an eye on the evolving modern society and the next generation, we propose a “sophisticated and elegant style with a dignified fragrance” that will be passed down through the ages. We deliver the joy of wearing adult luxury in everyday life to all women, including knitwear, which is Anteprima’s DNA with traditional techniques and a thorough commitment to quality. Creative Director Izumi Ogino felt the need to create a versatile and timeless brand for intelligent, positive women of all generations. The collection is inspired by her life experiences, travels, fashion and art from around the world, and embodies her lifestyle from a unique perspective that is not bound by stereotypes. The collection is sporty, edgy, and feminine. , it’s classic yet modern, and simple yet allows you to express your individuality in a subtle way.

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