This winter’s innovative warm item “Thermo Relax Wear that raises your body temperature by 1°C” Photographer Ma sashi Asada releases a new video for the first time

This winter’s innovative warm item “Thermo Relax Wear that raises your body temperature by 1°C” Photographer Masashi Asada releases a new video for the first time ​ Hana Plan Co., Ltd. Press release: November 21, 2024 This winter’s innovative warm item “Thermo Relax Wear that raises your body temperature by 1°C” Photographer Masashi Asada releases a new video for the first time It’s been about a month since the release of “attaca madam” and we’ve been hearing comments about how “soft to the touch” and “warm” it is! Not just clothing, but also a full range of lifestyle Hana Plan Co., Ltd. (Hana Plan Headquarters: Shibuya-ku, Tokyo; Representative Director: Yukiei Hanamura; hereinafter referred to as Hana Plan), which plans and manages apparel that has produced popular homewear, announced on Tuesday, October 15th of this year. About a month has passed since we released “attaca madam”, thermo-relaxing wear that combines heat storage and design. We continue to receive comments from users, such as “It feels nice to the touch,” “It feels good,” and “It’s warm.” “attaca madam” was created with the desire to enrich not only clothing but also lifestyle, and photographer Masashi Asada took photos of the lifestyles of people who actually wear it. . It is available from today on attaca madam’s homepage. https://attaca-madam.com/
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https://prcdn.freetls.fastly.net/release_image/149365/4/149365-4-bf9f7c21ca8e03b3db0a5796e734443a-1534×574.png ■The madams were photographed by Masashi Asada, a photographer who captures the best moments We asked the madams to do what they love in a private space and photograph them. I hope to be able to show you your sparkling eyes and natural, unpolished smiles.
https://prcdn.freetls.fastly.net/release_image/149365/4/149365-4-b9f61cfe32a568336ee425e33a091b25-1045×1567.jpg Mr. Masashi Asada [Profile] Photographer. Born in Mie Prefecture in 1979. After graduating from the Graduate School of Japan College of Photography and Imaging, worked as a studio assistant before becoming independent. In 2009, he won the 34th Kimura Ihei Photography Award for his photo book “Asada Family” (published by Akakasha in 2008). In 2010, he held his first large-scale solo exhibition, “Tsu Family Land Masashi Asada Photo Exhibition,” at the Mie Prefectural Museum of Art. In 2020, the movie “Asada Family!” based on the book “Asada Family” and “The Power of Album” (published by Akaakasha in 2015) was released. ” was released on Toho nationwide, and released his first new work in 10 years, “Asada Shooting Station Mannen” (published by Seigensha in 2020) and “Asada Shooting Station Sennen” (published by Akakasha in 2020). A solo exhibition of new works “Asada Photography Bureau” was held at PARCO MUSEUM TOKYO. ■Facing textiles for 16 years, giving shape to what madams really want We have developed our own yarn that is dense in knit, yet lightweight, and does not cause irritation when applied directly to the skin, and has been researching and selling products specializing in mall-type knits for 16 years. For attaca madam, we focused on comfort, heat retention, and design. When it comes to “comfort,” we pursue something that feels good on the skin, and when it comes to “warmth retention,” our thermography experiments have shown that wearing atca for 20 minutes can raise your body temperature by 1°C. As for the “design”, wearing “attaca” will make you feel better and more positive! We wanted to create such clothing, so we gathered opinions from the senior generation and decided on the design, color, etc. Furthermore, we paid particular attention to the comfort of the garment, including its texture and ease of movement. Now that the madams who have supported Japan are freed from child-rearing and work, and are able to spend their time as they please, now is the time to warm up your body, improve your immunity, and stay healthy without being bound by the conventional wisdom of “seniors.” I want you to live more energetically and freely. atca madam was born for such madams. We would like people to use it every day as “thermo-relax wear” that raises body temperature by 1°C.
https://prcdn.freetls.fastly.net/release_image/149365/4/149365-4-ea3da6cb04bb0fef6642dff20ffcf6c8-3000×1688.jpg ■I want to protect my loved ones. Thermo-relaxing wear that raises your body temperature by 1℃ “attaca” Utilizing the knowledge gained from developing various products as a “textile professional,” we decided to launch a brand using yarn called “attaca,” which has heat storage properties. The impetus was when the developer’s mother fell ill, and he wanted to “warm her body.” Warming your body increases your immunity. I want to keep my body warm to protect my loved ones. That’s why we created something you’ll want to wear every day. “attaca” is a thermo-relaxation wear that raises your body temperature by 1℃ when you wear it (*). (*In-house research)
https://prcdn.freetls.fastly.net/release_image/149365/4/149365-4-045f287522767435625324a9aafeb0de-1382×592.png ■Product lineup *11 types available in 4 colors There are a total of 11 products in 4 colors, including tops, bottoms, covers, and accessories. For now, we are only selling on the EC site, but we will increase the number of sales destinations by holding pop-ups in the future. EC site https://attaca-attaca.com/
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